One Conversation Away: Transforming Marketing with Tom Schwab

Host: Marcia Riner | Profit Booster®, Business Growth Strategist, CEO Infinite Profit®

Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits

Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever.

Key Talking Points:

1. NearBound Marketing:

   • Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities.

2. Big Fish Don’t Swim Through Funnels & Whales Don’t Click:

   • Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations.

3. OBSCURITY: Every Business’s Biggest Problem:

   • Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting.

Show Highlights:

• Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses.

• The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust.

• Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business.

• Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure.

• Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience.

Guest Resources:

• Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business.
• Podcast Guest Profits Book: Get Tom’s book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook.

Call to Action:

• Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you’re interested in or share your own guesting experiences.
• Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

Host: Marcia Riner, CEO & CFP of Infinite Profit

Guest: James O'Brien, Co-Founder and CEO of Ducky

Introduction: In this episode of "Profit with a Plan," Marcia Riner dives into the transformative power of turning your customer service department from a cost center into a profit center. Joining her is James O'Brien, co-founder and CEO of Ducky, an AI customer support company. James shares his insights on leveraging customer interactions to drive revenue and create loyal advocates for your brand.

Key Topics Covered:

1. The Problem with Traditional Customer Service:

• Many businesses view customer service as a necessary expense.
• The frustration of investing resources into a service that doesn’t seem to pay off.
• How customer service can become a roadblock to growth.

2. Transforming Customer Service:

• James O'Brien shares game-changing strategies to shift the perspective from cost center to profit center.
• Leveraging customer interactions to drive revenue.
• Creating loyal advocates for your brand.

3. The Role of AI in Customer Service:

• Introduction to Ducky, an AI customer support company.
• How AI can augment human capacity rather than replace it.
• Specific examples of how Ducky integrates with existing systems like Zendesk.

4. Practical Steps to Improve Customer Service:

• The importance of asking customers for feedback on their preferred interaction methods.
• Automating repetitive tasks to free up time for more strategic activities.
• Using AI to improve the efficiency and effectiveness of customer service representatives.

5. Enhancing Customer Retention:

• The value of retaining customers over acquiring new ones.
• The role of customer service in building long-term customer relationships.
• Strategies for upselling and cross-selling to existing customers.

6. Implementing AI Solutions:

• The simplicity of integrating AI tools like Ducky with minimal technical work.
• The process of onboarding and fine-tuning the system to fit specific business needs.
• Overcoming the initial resistance to new technology by demonstrating ease of use and value.

Call to Action: Listeners are encouraged to explore how AI can enhance their customer service and drive profitability. Visit Ducky's website for a demo and see how it can transform your customer interactions. Additionally, download Marcia’s new Profit Booster Playbook at boostingprofit.com to discover essential strategies for making this your most profitable year ever.

Conclusion: Marcia and James highlight the importance of customer experience in driving business growth. They emphasize that with the right tools and strategies, customer service can become a powerful profit engine. Listeners are invited to reach out with their questions and challenges, ensuring they get the most out of their customer service departments.

Subscribe: Don't miss out on more great episodes of "Profit with a Plan." Subscribe to the podcast and tune in every Tuesday for actionable insights to boost your profitability.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️

Accelerate Your Business Growth through Acquisition with Jeff Villwock

Introduction: In this episode of Profit With A Plan, Marcia Riner dives into the powerful strategy of business acquisition. Discover how acquiring existing businesses can be a shortcut to expansion, financial stability, and long-term success. Joining her is Jeff Villwock, an expert with over 40 years in the investment banking industry and CEO of Rittenhouse Book Distributors LLC.

Key Topics Covered:

1. Introduction to Business Acquisition:

   • Benefits of acquiring existing businesses.
   • Shortcuts to expansion and financial stability.
   • Real-world examples of successful acquisitions.

2. Jeff Villwock's Expertise:

   • Jeff's background and career highlights in investment banking and healthcare services.
   • His experience with over $2.5 billion in transactions.
   • The transition from investment analyst to forming his own investment banking firm.

3. Understanding the Acquisition Process:

   • Navigating M&A transactions.
   • Raising capital for acquisitions.
   • Identifying the right opportunities and evaluating businesses for purchase.

4. Finding the Right Business to Acquire:

   • Strategies to locate underperforming but valuable businesses.
   • Utilizing platforms like LinkedIn to identify potential targets.
   • Building relationships with potential sellers and understanding their motivations.

5. Overcoming Common Obstacles:

   • Addressing concerns like funding and integration.
   • The role of SBA programs and asset-based lending in financing acquisitions.
   • Importance of thorough due diligence and having an expert advisor.

6. Real-World Success Stories:

   • Jeff’s involvement in significant acquisitions, such as Iasis Healthcare and Surgis LLC.
   • Recent examples of successful client acquisitions facilitated by Jeff.

7. Post-Acquisition Integration:

   • Ensuring smooth transitions and maximizing the value of the acquired business.
   • Strategies for trimming costs and enhancing profitability.

8. Long-Term Growth and Wealth Creation:

   • How business acquisition can significantly boost your net worth.
   • The importance of focusing on long-term growth and exit strategies.

Call to Action: Listeners are encouraged to explore acquisition opportunities to grow their businesses. Jeff Villwock offers his expertise through his platform, the Acquisitions Professor. Find out more about how Jeff can assist with your acquisition needs at JeffVillwock.com or AcquisitionsProfessor.com.

Subscribe and Follow: Don’t miss out on future episodes of Profit With A Plan! Subscribe on your favorite podcast platform to stay updated with the latest insights on boosting your business profitability.

Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?

Marcia has created a brand-new Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly.

Make this your best year ever. Download this free playbook at www.BoostingProfit.com

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️