EP328 of Profit With A Plan Podcast Released Date 11.25.25

Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.

You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.

• Why connection, not confidence, drives audience engagement • The 5 C’s of a WellCrafted Story that inspire action • How to open any presentation so people lean in instantly • Why vulnerability builds trust faster than credentials • A simple exercise to uncover hundreds of stories people remember • How to use stories ethically to motivate and convert your audience

[00:00] Why some speakers hook attention instantly and others lose the room [02:30] The real reason emotion moves people more than information [06:00] What separates a good presentation from one that converts [08:45] The 5 C’s framework for crafting stories that land [13:20] How to connect with your audience in the first five minutes [17:40] Using everyday moments to create stories people remember [25:00] Why one clear call to action beats multiple choices [30:50] How to end with impact without relying on sad stories [34:45] The mindset shift that keeps your audience engaged and inspired [36:00] Where to get your free WellCrafted Story blueprint

FreeStoryGuide.com

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

Free Growth and Marketing Audit Grab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast.

Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP327 of Profit With A Plan Podcast Released November 18, 2025

Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®

🎯 Episode Summary Most leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level.

🎥 What You’ll Learn • Why authority alone fails to create lasting buy-in • How to motivate teams using influence-driven leadership • The MAP framework for getting people aligned and excited • How to personalize your pitch so others instantly care • The role trust plays in influence and decision-making • Simple language shifts that strengthen credibility

⏱️ Timestamp Highlights [00:02] Authority fails because influence drives real action [00:05] How influence creates ownership and better performance [00:09] Why leaders must stop “babysitting” and build collaboration [00:12] MAP explained: Manifest, Assess, Promote [00:18] Personalizing your pitch for each individual [00:23] How trust increases influence and impact

🔗 Resources & Links TamiReiss.com TamiReiss.com/influence

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com

📈 Free Business Growth Map Your leads should be converting. Let’s find out what’s missing. Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎯 Episode Summary: Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your personal assets and fuels sustainable business growth. Learn how to separate your finances, establish real credibility with lenders, and access funding without personal guarantees.

🎥 What You’ll Learn: • Why using personal credit for your business puts everything you own at risk • The difference between personal and corporate credit—and how to build both • Step-by-step ways to legitimize your business before applying for credit • How to make sure your vendors and lenders actually report your credit activity • Why banks don’t tell you about EIN-based credit—and how to use it anyway • How corporate credit protects your “corporate veil” and keeps you financially safe

⏱️ Timestamp Highlights: [00:00] Why using personal credit is a profit killer [03:00] What corporate credit really means for business owners [05:00] The three key credit bureaus every business must register with [10:00] How to build credibility before applying for funding [17:00] Address, phone, and email details that make or break your approval [21:00] The secret to getting trade lines and vendor accounts to report [26:00] How corporate credit strengthens your business and protects your assets [30:00] The truth about banks, bots, and business lending [33:00] Why you shouldn’t go it alone—and how to get expert help

🔗 Resources & Links: Sue Schuster on LinkedIn suzanne@profituring.ai Bizfi.io

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth Map Generate 3 great profit boosting ideas quickly 👉 Book yours now at ProfitBoosterBiz.com/growthmap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP325 Profit With A Plan Podcast Released November 4, 2025

Guest: Carol Tice, Journalist and Founder of the Community Growth Academy Host: Marcia Riner, Business Growth Strategist | Infinite Profit

🎯 Episode Summary Most business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want.

🎥 What You’ll Learn • The difference between an audience and a true community that drives profit • How Carol turned her blog readers into a $6M paid membership model • Simple ways to validate and launch your own community in 2025 • Why low-ticket memberships can outperform high-ticket offers • How to design a flexible, freedom-based business model you love

⏱️ Timestamp Highlights [00:00] The real difference between audience and community [05:00] From journalism to building a six-figure freelance business [08:00] The launch of Freelance Writers Den and early community growth [11:00] The power of closing the doors to increase demand [16:00] How modern tools like Skool make paid communities easy [20:00] Why engagement beats content for lasting member retention [27:00] Building in public: how to let your members shape your offer [33:00] Creating scalable, sellable, and lifestyle-friendly businesses

🔗 Resources & Links Carol Tice – Community Growth Academy https://www.skool.com/community-growth-academy

Free Case Study: How I Built and Sold Freelance Writers Den https://www.skool.com/community-growth-academy/about

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Plug Your Profit Leaks - Build a Lean Company That Grows Faster

EP324 Profit With A plan Podcast Released October 28,v 2025

Guest: Duane Deason, CPA, CFO, Founder and President | Efficacy Group Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary Revenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.

🎥 What You’ll Learn

• The silent costs that stall profit and slow innovation

• Why “operationally svelte” companies outpace, out-innovate, and outlast

• Founder habits that create bloat—and how to replace them

• How to build a cost management center from day one

• When to fund, fix, or kill projects using clear milestones

• Where to cut, renegotiate, or rebalance without starving growth

⏱️ Timestamp Highlights [00:00] Why revenue grows but profit stalls [02:32] Duane’s turnaround story and “Operationally Svelte” mindset [06:27] What bloat really is—and how it kills innovation [10:45] Stop “appeasement budgeting” and set accountable milestones [24:08] Build an internal cost management center that lasts [29:20] Hiring the right talent to own costs across departments

🔗 Resources & Links Guest website: https://efficacygroup.com InfiniteProfitConsulting.com ProfitBooster.biz

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your Story Is Your Growth Strategy: Turning Purpose Into Profit Released October 21, 2025

Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.

Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.

• Why your founder story drives more sales than any marketing tactic

• How to become the “Jedi” in your client’s hero journey

• The 3 steps of story-driven growth: Define, Deploy, Ignite

• How to build a brand that attracts both clients and top talent

• The missing link between authenticity, AI, and storytelling

• How to create a business that’s purpose-driven, not just profit-driven

[00:00] Why your story is your biggest growth asset [03:00] Dan’s journalism roots and early storytelling lessons [08:00] Reinventing as a business storyteller and starting BizHack Academy [12:00] Turning strangers into buyers through trust and story [16:00] From “Me Too” businesses to story-driven brands [20:00] The 3-step Story-Driven Growth framework explained [25:00] Using AI to define and document your founder story [28:00] How story aligns culture, hiring, and marketing [31:00] Real-world examples: The Greater Need and Textamol [36:00] Dan’s challenge to every listener—start your Why Chain today

Dan Grech’s free 30-minute business story consultation https://thestorydrivenbusiness.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work. 👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025

Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary AI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity.

🎥 What You’ll Learn

• Why “vibe coding” is the next wave of AI-driven creation

• How one person can now do the work of an entire growth team

• The surprising platforms AI trusts most for visibility (hint: not Forbes)

• The rise of the “Super IC” and how to work smarter with AI

• What GEO and programmatic TikTok mean for modern growth

• How Mozilla is building AI tools to help solopreneurs grow faster

⏱️ Timestamp Highlights [00:03] Raj Singh’s journey from startup founder to VP at Mozilla [07:50] How GenAI changes the growth equation for SMBs [10:08] What “vibe coding” means and why it matters [13:10] The rise of the “Super IC” and new productivity models [17:44] Cultural shifts: AI replacing conversation, not connection [28:09] SEO vs. GEO: how AI ranks your brand differently [33:05] Real-world tools and takeaways for business owners

🔗 Resources & Links Solo AI Website Builder – www.soloist.ai

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP321 of Profit With A Plan Podcast Released September 30, 2025 Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO Host: Marcia Riner- Business Growth Strategist | Infinite Profit®

QuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter.

• Clear signals you’ve outgrown QuickBooks as your business scales

• Why financial systems must evolve with your growth goals

• Affordable mid-level solutions beyond QuickBooks and spreadsheets

• How better data leads to faster, more confident decisions

• Why fractional CFO support can save cash while driving growth

[00:02] Why QuickBooks eventually holds businesses back [00:10] The difference between accountants and CFOs [00:21] When financial systems become your pain point [00:33] Mid-level solutions like Business Central and NetSuite [00:45] How smarter systems improve cash flow and forecasting [00:53] What investors really want from your financial story

Guest website: https://rockbridgecfo.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://infiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.