EP325 Profit With A Plan Podcast Released November 4, 2025

Guest: Carol Tice, Journalist and Founder of the Community Growth Academy Host: Marcia Riner, Business Growth Strategist | Infinite Profit

🎯 Episode Summary Most business owners focus on growing an audience—but an audience listens, while a community buys, stays, and grows with you. In this episode, Marcia sits down with Carol Tice, the journalist-turned-entrepreneur who transformed her blog readers into a thriving paid community that generated over $6 million before she sold it. Carol shares how to turn your expertise into recurring revenue, why your gut beats the gurus, and how building a community can fund the life you actually want.

🎥 What You’ll Learn • The difference between an audience and a true community that drives profit • How Carol turned her blog readers into a $6M paid membership model • Simple ways to validate and launch your own community in 2025 • Why low-ticket memberships can outperform high-ticket offers • How to design a flexible, freedom-based business model you love

⏱️ Timestamp Highlights [00:00] The real difference between audience and community [05:00] From journalism to building a six-figure freelance business [08:00] The launch of Freelance Writers Den and early community growth [11:00] The power of closing the doors to increase demand [16:00] How modern tools like Skool make paid communities easy [20:00] Why engagement beats content for lasting member retention [27:00] Building in public: how to let your members shape your offer [33:00] Creating scalable, sellable, and lifestyle-friendly businesses

🔗 Resources & Links Carol Tice – Community Growth Academy https://www.skool.com/community-growth-academy

Free Case Study: How I Built and Sold Freelance Writers Den https://www.skool.com/community-growth-academy/about

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs)

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Plug Your Profit Leaks - Build a Lean Company That Grows Faster

EP324 Profit With A plan Podcast Released October 28,v 2025

Guest: Duane Deason, CPA, CFO, Founder and President | Efficacy Group Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary Revenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.

🎥 What You’ll Learn

• The silent costs that stall profit and slow innovation

• Why “operationally svelte” companies outpace, out-innovate, and outlast

• Founder habits that create bloat—and how to replace them

• How to build a cost management center from day one

• When to fund, fix, or kill projects using clear milestones

• Where to cut, renegotiate, or rebalance without starving growth

⏱️ Timestamp Highlights [00:00] Why revenue grows but profit stalls [02:32] Duane’s turnaround story and “Operationally Svelte” mindset [06:27] What bloat really is—and how it kills innovation [10:45] Stop “appeasement budgeting” and set accountable milestones [24:08] Build an internal cost management center that lasts [29:20] Hiring the right talent to own costs across departments

🔗 Resources & Links Guest website: https://efficacygroup.com InfiniteProfitConsulting.com ProfitBooster.biz

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources (CTAs) 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your Story Is Your Growth Strategy: Turning Purpose Into Profit Released October 21, 2025

Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

Most entrepreneurs treat their story like background fluff—but it’s actually their most powerful growth tool. Pulitzer Prize–winning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.

Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an “About” page.

• Why your founder story drives more sales than any marketing tactic

• How to become the “Jedi” in your client’s hero journey

• The 3 steps of story-driven growth: Define, Deploy, Ignite

• How to build a brand that attracts both clients and top talent

• The missing link between authenticity, AI, and storytelling

• How to create a business that’s purpose-driven, not just profit-driven

[00:00] Why your story is your biggest growth asset [03:00] Dan’s journalism roots and early storytelling lessons [08:00] Reinventing as a business storyteller and starting BizHack Academy [12:00] Turning strangers into buyers through trust and story [16:00] From “Me Too” businesses to story-driven brands [20:00] The 3-step Story-Driven Growth framework explained [25:00] Using AI to define and document your founder story [28:00] How story aligns culture, hiring, and marketing [31:00] Real-world examples: The Greater Need and Textamol [36:00] Dan’s challenge to every listener—start your Why Chain today

Dan Grech’s free 30-minute business story consultation https://thestorydrivenbusiness.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work. 👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025

Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary AI isn’t just a buzzword—it’s rewriting the rules of growth. In this episode, Raj Singh, VP of Product at Mozilla and a serial founder with multiple exits, joins Marcia Riner to reveal how GenAI is transforming growth, product management, and visibility for SMBs. They explore the rise of “vibe coding,” GEO over SEO, and how to become a “Super IC” using AI to multiply productivity.

🎥 What You’ll Learn

• Why “vibe coding” is the next wave of AI-driven creation

• How one person can now do the work of an entire growth team

• The surprising platforms AI trusts most for visibility (hint: not Forbes)

• The rise of the “Super IC” and how to work smarter with AI

• What GEO and programmatic TikTok mean for modern growth

• How Mozilla is building AI tools to help solopreneurs grow faster

⏱️ Timestamp Highlights [00:03] Raj Singh’s journey from startup founder to VP at Mozilla [07:50] How GenAI changes the growth equation for SMBs [10:08] What “vibe coding” means and why it matters [13:10] The rise of the “Super IC” and new productivity models [17:44] Cultural shifts: AI replacing conversation, not connection [28:09] SEO vs. GEO: how AI ranks your brand differently [33:05] Real-world tools and takeaways for business owners

🔗 Resources & Links Solo AI Website Builder – www.soloist.ai

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP321 of Profit With A Plan Podcast Released September 30, 2025 Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO Host: Marcia Riner- Business Growth Strategist | Infinite Profit®

QuickBooks works well in the beginning—but eventually, it can hold you back. If you’re finding it harder to get clear financial insights, it may be a sign you’ve outgrown it. In this episode, fractional CFO Laresa McIntyre shares how to recognize the signals, what options exist beyond QuickBooks, and how the right system can help you scale smarter.

• Clear signals you’ve outgrown QuickBooks as your business scales

• Why financial systems must evolve with your growth goals

• Affordable mid-level solutions beyond QuickBooks and spreadsheets

• How better data leads to faster, more confident decisions

• Why fractional CFO support can save cash while driving growth

[00:02] Why QuickBooks eventually holds businesses back [00:10] The difference between accountants and CFOs [00:21] When financial systems become your pain point [00:33] Mid-level solutions like Business Central and NetSuite [00:45] How smarter systems improve cash flow and forecasting [00:53] What investors really want from your financial story

Guest website: https://rockbridgecfo.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://infiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at https://ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at https://ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Episode Title Hiring Friends: The Surprising Leadership Advantage

EP320 Profit With A Plan Podcast Release Date: September 23, 2025

Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast Host Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary What if the advice to never mix business with friendship is holding your company back? In this episode, leadership expert Marcylle Combs shares why building teams around people you trust—and even enjoy—can transform company culture, increase retention, and improve your bottom line. Discover how honesty, humility, and respect create workplaces where people thrive.

🎥 What You’ll Learn

• Why hiring friends can lead to stronger, more profitable workplaces

• How honesty and humility attract top talent and drive retention

• Why culture is the hidden factor in company valuation and exits

• The ripple effect of respect across employees, customers, and profits

• Practical hiring insights for building high-performing, trustworthy teams

⏱️ Timestamp Highlights [00:04] Why “never hire friends” might be the wrong advice [07:00] How gossip destroys trust and corrodes company culture [10:51] Why culture and morale impact company valuation [15:46] Hiring mistakes and how to test real problem-solving skills [20:09] The importance of becoming the employer of choice [25:59] Why respect must be earned, not demanded

🔗 Resources & Links MarcylleCombs.com Amazon Books: Never Hire Your Friends

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP319 of Profit With A Plan Podcast Released: September 16, 2025

Guest: Nathalie Dorémieux is a Membership Maven and tech strategist Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit®

What if your expertise could generate consistent, recurring revenue without you being tied to it every day? Nathalie Dorémieux joins me to share how business owners can create high-retention memberships that align with their vision, attract loyal clients, and build real business assets. You’ll discover how to validate your idea, different membership models that work across industries, and why this could be the smartest way to grow your business.

• The signs you’re ready to launch a membership program

• How to validate your membership idea without heavy investment

• Different membership models for coaches, consultants, and brick-and-mortar businesses

• Why community is the key to member success and retention

• How memberships build loyalty and predictable recurring revenue

• The hidden asset value memberships add to your business

[00:05] Turning expertise into recurring revenue with memberships [06:48] Why memberships beat online courses for client success [10:59] The power of community in keeping members engaged [16:40] Different types of membership models that work [22:00] Mindset shifts before launching a membership program [29:50] Adding memberships to existing programs or alumni communities [33:02] Using recurring revenue as a saleable business asset

Nathalie Dorémieux – themembershiplab.com themembershiplab.com/mrr-calculator

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker Host: Marcia Riner - Business Growth Strategist | Infinite Profit®

🎯 Episode Summary Most business owners wait too long to think about selling—but the truth is, the same strategies that make your business attractive to buyers also make it stronger, more profitable, and easier to run right now. In this episode of Profit With A Plan, Marcia talks with exit planning advisor and business broker Vince Perri about how to design your company as a sellable asset—whether you ever sell or not.

🎥 What You’ll Learn

• Why building to sell naturally forces smarter systems and stronger teams

• How recurring revenue, niche focus, and owner independence drive value

• Why de-risking your company is step one to increasing its worth

• How culture and leadership impact valuation and buyer interest

• The mindset shifts every entrepreneur needs to scale with confidence

⏱️ Timestamp Highlights [00:05] Selling as a reward, not the goal of business ownership [03:00] Vince’s journey from entrepreneur to business broker [06:30] De-risking your business to make it attractive to buyers [12:00] Empowering employees and building leadership into your team [18:00] How culture and intangible capital increase valuation multiples [22:00] Why value over revenue is the key mindset for long-term success [29:00] Breaking limiting beliefs around scaling, wealth, and growth

🔗 Resources & Links VincePerri.com YouTube: Vince Perri Official Instagram: @VincePerriOfficial

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.