If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech.

Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.

Host: Marcia Riner, CEO of Infinite Profit® Guest: Mark Gordon, Founder of Integrated Go-To-Market Solutions Episode: EP345 Profit With A Plan Podcast Release Date: May 5, 2026

• Why sales issues often start with unclear messaging
• How to make your website convert faster
• Why your ideal customer must shape your strategy
• How disconnected systems create hidden revenue leaks
• What it really means to become sales-led
• How AI is changing your public go-to-market presence

[00:00] Why sales problems often start with clarity

[03:56] Mark’s path from mortgage growth to go-to-market strategy

[05:30] The rowboat analogy for sales and marketing alignment

[07:02] How Mark builds revenue machines in 120 days

[13:51] Why companies lose focus by chasing every customer

[17:20] Where your message must show up consistently

[20:05] How poor fit leads destroy sales and operations

[24:25] Why your homepage must work like a landing page

[28:26] The mistake of putting logos before buyer clarity

[32:42] Why websites still matter in an AI-driven market

[34:02] How buyers judge your public go-to-market presence

Mark Gordon’s Website https://IGTMS.com

Connect with Mark Gordon on LinkedIn Search: Mark D. Gordon

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP344 of Profit With A Plan Podcast

Released May 6, 2025

Guest: Jerry Potter: YouTube Lead Generation Strategist

Host: Marcia Riner, CEO of Infinite Profit, business growth strategist

Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.

In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most underutilized lead generation tool right now and exactly how to make it work in just 90 minutes a week. If you've been thinking YouTube is too time-consuming or requires fancy equipment, this conversation will change your mind.

- Why YouTube is promoting smaller channels more than ever before

- How ChatGPT and AI tools are driving thousands of monthly views to YouTube

- The difference between content for views versus content for leads

- How to create YouTube content in 90 minutes a week

- Why plain backgrounds and basic setups outperform high-production studios

- The 6-month commitment strategy that makes YouTube sustainable

- Common mistakes that waste your time without generating leads

[00:00] Why most business owners burn out on YouTube before seeing results

[02:13] Introduction to Jerry Potter and the YT90 system

[04:25] Three reasons why YouTube is THE opportunity right now

[05:14] How YouTube attracts bottom-of-funnel prospects ready to invest

[06:13] Why YouTube builds trust better than short-form content

[08:30] The 90-minute framework for consistent YouTube content

[12:45] Stop chasing viral content and serve your ideal client instead

[16:20] Content strategy: Answer the exact questions prospects search for

[19:55] SEO optimization without keyword stuffing

[23:40] The thumbnail myth: You don't need fancy graphics

[27:15] Equipment reality: Plain backgrounds outperform production studios

[31:30] Consistency over perfection in YouTube success

[36:19] Real examples: 600K+ subscriber channels with basic setups

[37:05] Why authenticity wins in the age of AI

[38:11] YouTube's lasting value compared to disappearing social posts

[39:24] Google + YouTube integration as your search engine partner

[40:26] Get the YT90 Roadmap and assessment

Jerry Potter

https://yt90roadmap.com

YT90 Roadmap (Free Resource)

https://yt90roadmap.com

Includes assessment to determine if YouTube will work as a lead generator for your business

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

Get your free Profit Booster Growth Map and discover where to bring in more qualified clients and stop profit leaks: https://profitbooster.biz

EP343 of Profit With A Plan Podcast

Released April 21, 2026

Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.

Host: Marcia Riner, CEO of infinite Profit, business growth strategist

Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the Cialdini Institute, reveals the science-backed principles that drive trust, influence, and ethical persuasion in sales, leadership, and client conversations. If you want better results without resorting to pushy tactics, this conversation will change how you communicate.

- How the human brain really makes decisions and why most people get it wrong

- The 7 Universal Principles of Persuasion and why they work

- Why ethics matter in persuasion and how it builds stronger relationships

- Simple strategies you can use immediately in sales and leadership

- How a single headline change increased sales by 45 percent

- The difference between System 1 and System 2 thinking in decision making

[00:00] Why pressure fails and what actually gets people to say yes

[03:05] How Patrick discovered Dr. Cialdini's work and became a licensed trainer

[13:17] The two systems your brain uses to make every decision

[17:27] The 7 Universal Principles of Persuasion explained

[34:53] How changing one headline increased Bose sales by 45 percent

[36:29] Where to learn more and start practicing these principles

Patrick van der Burght

https://ethicalpersuasion.com.au

Complimentary Lessons and Tools

https://ethicalpersuasion.com.au/complimentary-podcast-audiences/

Book: How to Hear Yes More Often

https://ethicalpersuasion.com.au

Ethical Persuasion Unlocked Podcast

https://ethicalpersuasion.com.au

LinkedIn

https://www.linkedin.com/in/patrick-van-der-burght/

Profit Booster Growth Map

https://profitbooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

Profit Booster Growth Map

https://profitbooster.biz

Growth should create freedom, not more chaos.

In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system.

Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictable execution, stronger teams, and sustainable scale.

• Why founder-led businesses hit a growth ceiling • What operational leverage really means in practice • Why more AI tools won’t fix broken systems • How to move from heroic effort to team execution • The shift from operator to CEO leadership • Why your inner game drives outer business growth

00:00 Why growth starts creating chaos 03:35 The founder bottleneck problem 07:50 What operational leverage really means 12:40 Why AI fails without the right foundation 17:20 Moving from firefighting to leadership 22:45 Building predictable execution at scale 27:10 The inner game behind sustainable growth

Modern Operators https://modernoperators.com

Profit Booster® Growth Map https://profitbooster.biz

Infinite Profit® https://infinite-profit.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes?

In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned ascension offers, this conversation reveals how to make every client relationship more valuable without increasing ad spend.

• How to tell if you truly have a lead problem • The Four Sales framework for backend profitability • What must happen in the first 72 hours • How to reduce quiet churn and buyer regret • A referral system that creates consistent word-of-mouth • How to offer the next step without feeling pushy

00:00 Why more leads may not be the real answer 03:15 The Four Sales every business needs 08:40 What happens in the first 72 hours matters most 14:20 How poor onboarding hurts profit 20:05 Turning client wins into referrals 26:30 What earned ascension really looks like 32:10 How to increase client lifetime value

https://bradleyrausch.com

https://profitbooster.biz/growthmap

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP340 Profit With A Plan Podcast

Released 3/24/26 Guest: Jay David, Founder of Do Business Better

Host: Marcia Riner CEO of Infinite Profit®, business growth strategist

Sometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating, and growth feels heavier than it should.

This conversation breaks down how to recognize those signals early, uncover what’s really causing the issues, and fix the root problems before they turn into bigger setbacks.

• The early warning signs your business needs a turnaround
• Why recurring problems matter more than one-time issues
• How to identify root causes behind cash flow and performance issues
• The role of leadership, communication, and team feedback in fixing problems
• How pricing, capacity, and cost structure impact profitability
• Why most businesses misread their numbers and make poor decisions

[00:00] When your business feels off but you can’t explain why [06:00] The real signals that a turnaround is needed [08:30] How to uncover root problems inside your team and operations [10:00] Why quick wins help reset momentum in a struggling business [18:00] Pricing mistakes that quietly kill revenue opportunities [30:00] Using break-even analysis to make smarter business decisions

https://dobusinessbetter.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. 👉https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP338 Profit With A Plan podcast

Release date March 3, 2026

Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal

Host: Marcia Riner, Business growth strategist and CEO of Infinite Profit®

If your business stopped tomorrow, could it run without you, or would everything stall? Marcia sits down with Paloma Goggins, business attorney, M&A consultant, and founder of Nocturnal Legal, to break down what actually makes a company valuable to a buyer. You’ll learn how founder dependency, missing contracts, and messy documentation quietly kill leverage, and what to do now so you have options later.

• How founder dependency lowers value and turns a business into a “glorified job”

• Why “certainty on paper” changes how buyers price risk

• The due diligence gaps that stall deals and chip away at valuation

• How contracts protect revenue now and reduce earn-outs later

• A simple way to identify what only you should do, and what to offload

[00:04] The core question: can the business run without you? [00:03] Why exit planning should start on day one [00:04] Due diligence explained: buyers “dig around” for risk [00:05] Buyer wants, seller needs: how leverage gets chipped away [00:06] Optionality matters: selling because you have to costs you [00:10] The “paper story” your financials and records tell buyers [00:11] Three buckets of founder tasks: keep, offload, systemize [00:14] The delegation fallacy that keeps you stuck doing everything [00:15] The buyer’s top turnoff: buying your job [00:18] Handshake deals, revenue risk, and why buyers push earn-outs [00:21] Key employees: the risk of “not on paper” relationships [00:22] A real deal story: why key employee agreements matter early [00:28] The real payoff: making the business enjoyable to run now [00:30] Paloma’s founder dependency quiz and next steps

https://nocturnalegal.com https://www.instagram.com/nocturnalegal

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

🚀 Profit-Driven Resources Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.