Key Points Discussed:

The misconception of high-volume clinics as "PT Mills"

How to deliver $1,000 of value for $100 of cost

Alleviating patient fears about cost, pain, and time commitment

The role of associations and businesses in providing value and fostering loyalty

Techniques for building strong patient relationships

We dive into the often-misunderstood world of high-volume physical therapy clinics and discuss how they can deliver exceptional value without being labeled as "PT Mills." Join us as we explore strategies to exceed patient expectations, alleviate common fears, and build lasting relationships that ensure repeat visits.

We tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges.

Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice.

Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!

Chapters with Timestamps:

00:00 Introduction to the Episode

02:45 Importance of Overcoming Fear of Using Techs

05:30 Hiring for Personality and Training Skills

08:15 Role of Unification and Communication in Clinics

12:40 Future of Technology in Physical Therapy Clinics

18:25 Benefits of Utilizing PTAs

22:50 Medicare Reimbursement Challenges

27:15 LinkedIn vs. Twitter Live Streaming Strategies

32:00 Closing Thoughts and Encouragement for Clinics

Timestamp: 00:47:12.625 - 00:47:17.166

"Hire for personality, train for skills. Your team’s potential is limitless with the right mindset." - Jimmy McKay

Timestamp: 00:48:36.949 - 00:48:39.326

"Technology isn’t just an option; it’s the future of efficient and effective patient care." - Dave Kittle

Timestamp: 00:51:57.643 - 00:52:01.561

"Embrace the PTA’s role in your clinic to enhance value and deliver superior patient outcomes." - Tony Maritato

In this episode, Michelle and the host discuss ways that healthcare practices and clinics can be more inclusive for patients and staff, especially those in LGBTQ+ communities. They talk about important considerations like using preferred names on intake forms, having gender-neutral bathroom options, using inclusive language in patient interactions, and more.

Michelle also provides suggestions on how practices can approach DEI training for their staff in order to foster welcoming environments. Key topics covered include intake forms, bathrooms, language use, staff training ideas, and resources from organizations like PT Proud and APTA.

In this episode, an NBA athletic trainer discusses the constraints he faces in his role, including limited time with players, access to facilities/equipment, and scope of practice. He talks about how he manages player health and safety within those constraints by prioritizing risk mitigation and quality of care. The trainer also shares how he keeps his clinical skills sharp when he doesn't see certain injuries often, emphasizing the importance of reflection, reviewing diagnostic and treatment algorithms, and seeking opportunities to assist with less common injuries.

In this episode, we dive deep into the Business-to-Consumer (B2C) Value Pyramid and explore how physical therapists can leverage it to enhance their sales strategies and improve patient outcomes. Inspired by the negotiation tactics from Chris Voss's "Never Split the Difference," we discuss key elements of the value pyramid, effective communication techniques, and the importance of understanding patient values. Whether you're a practice owner, a clinician, or a sales professional in the healthcare industry, this episode is packed with actionable insights to help you succeed.

Main Topic/Theme: Understanding and utilizing the B2C Value Pyramid for effective sales and negotiation strategies in physical therapy, with insights from Chris Voss's "Never Split the Difference."

Key Points Discussed:

1. Introduction to the B2C Value Pyramid: Explanation and significance in the context of physical therapy.
2. Self-Assessment Using the Value Pyramid: How businesses can identify and communicate their unique values.
3. Effective Communication Techniques: Tips for addressing patient objections and emphasizing value.
4. Negotiation Tactics from 'Never Split the Difference': Using patient feedback to tailor your approach and build trust.
5. Practical Sales Role-Play: Demonstrations of handling common patient objections and scenarios.

Special Guests:

• Dave Kittel, Concierge Pain Relief
• Jimmy McKay, PT Pintcast Host

Target Audience: Physical therapists, healthcare professionals, practice owners, and sales/marketing professionals in the healthcare industry.

Relevant Keywords: B2C value pyramid, physical therapy sales, patient communication, healthcare marketing, sales strategies for PTs, negotiation tactics, "Never Split the Difference," patient-centered care.

In this episode, we dive into the oh so common mistakes professionals make while networking on LinkedIn. From overly salesy approaches to failing to personalize connection requests, we cover the pitfalls that can hinder your networking success. Our special guests share their insights and tips on how to build meaningful connections, engage effectively, and maintain professionalism on LinkedIn.

Main Topic/Theme: How not to network on LinkedIn

Key Points Discussed:

1. Overly Salesy Approaches: Why being too pushy can turn off potential connections.
2. Personalizing Connection Requests: The importance of making each request unique and genuine.
3. Engaging Meaningfully in Conversations: How to contribute value and build your reputation.
4. Maintaining Professionalism and Respecting Boundaries: Keeping interactions professional and respecting others' time and space.
5. Balancing Self-Promotion with Support: Promoting yourself while supporting others to create a balanced presence.

In this episode, Dr. Michael Hyland, a physical therapist who specializes in Parkinson's disease, shares his passion for patient education and how he helps empower people to be the "heroes of their own stories." He discusses the importance of listening, validating patients' feelings, and helping them understand their condition and treatment plan.

Dr. Hyland also talks about breaking out of the traditional healthcare mold by starting your own practice focused on the patients you want to serve. He encourages therapists to educate people through multiple means like podcasts and YouTube, and to not be afraid since someone good at it was once afraid too. The episode closes with a reminder that we all have passions we can pursue to help specific people, and that as physical therapists we should utilize our communication skills accordingly.

In this episode, Jimmy and Psychologies Jamie Hagenbaugh explores the phenomenon of "doom scrolling" - endlessly scrolling through negative news and information online. They discuss why our brains seem drawn to negativity and bad news, even when we say we want more positivity. Reasons explored include negativity providing a definite "answer" compared to ambiguity, and bad news being more novel and activating more dopamine.

Practical tips to limit doom scrolling are provided, like setting a timer, being more mindful of what you actually want to get out of the information you're viewing, and taking occasional "tech cleanses." Overall, doom scrolling feeds anxiety and stress; putting some boundaries around it can help mitigate those effects.