• Pat Dalton - IGoDirect Group

  • Mar 18 2024
  • Duración: 15 m
  • Podcast

Pat Dalton - IGoDirect Group Por arte de portada

Pat Dalton - IGoDirect Group

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  • Resumen

    • Stereo Mix podcast series is re-initiated in 2024 with Chris Titley hosting Pat Dalton, COO and founder of iGoDirect Group.
    • iGoDirect Group specializes in data-driven marketing and propensity modeling, identifying valuable insights within large datasets for marketing purposes.
    • The company originated from a need for specialized data-driven marketing in the early '90s, leading to the development of new strategies and data models for marketing campaigns.
    • In 2004, iGoDirect innovated by introducing branded prepaid Visa cards in direct mail packs to the Australian market, enhancing marketing response rates.
    • iGoDirect was named for its direct approach to working with brands and agencies, aiming for more effective marketing outcomes.
    • Over 20 years, i iGoDirect has evolved to serve ASX-listed companies, focusing on customer acquisition, nurturing, and re-engagement using prepaid gift cards and incentives.
    • The company has seen increased engagement with loyalty programs, especially during the COVID-19 lockdowns and the subsequent cost-of-living crisis.
    • iGoDirect has been granted a Visa Principle Partnership license, allowing them to issue their own Visa products in Australia and New Zealand.
    • They have also obtained an Australian Financial Services license, enabling them to innovate further in the gift card and loyalty program space.
    • iGoDirect is introducing a web-to-wallet gift card service, removing the need for app downloads and streamlining the customer experience.
    • The company is exploring new use cases for their services, including instant gift card distribution for promotions and enhancing brand loyalty.
    • Pat Dalton advises entrepreneurs to back themselves, especially during challenging times, as perseverance leads to innovation and solutions.
    • iGoDirect 's future focuses on card linking and leveraging scheme cards for loyalty programs, aiming to reduce friction in customer engagement.
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