Episodios

  • How to Turn Subscription Features into Benefits
    Dec 16 2025

    In this episode, Pete and Tyler dive into the world of subscriptions and paywalls, exploring how publishers can better communicate the benefits they offer to their audience. They discuss the importance of highlighting real value over mere features, using examples from local news and niche publications. Tune in to learn how to transform your subscription model and engage your community more effectively.

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    17 m
  • How to Automate Your Newsletter
    Nov 25 2025

    In this episode of the Paywall Podcast powered by Leaky Paywall, Pete and Tyler discuss why increasing your email cadence is the secret to converting more paid subscribers—and how to do it without adding a single minute of extra work.

    They break down the "Recycle Strategy" for creating automated weekly roundups, show you how to set up hyper-relevant niche newsletters (like specific regional news) that drive massive open rates, and explain why building directly in WordPress is superior to basic RSS feeds. Plus, they cover the latest automation tools that remove login friction and keep your readers happy.

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    20 m
  • Are Paid Subscriptions Worth The Customer Service Hassle?
    Nov 11 2025

    In this episode of the Paywall Podcast, Pete and Tyler give an "absolute yes", arguing that the "enormous" revenue gain far outweighs the admin work. They break down solutions for the two biggest publisher fears: payment hassles and login issues. They explain how to automate payment management and churn reduction using tools like Stripe, and how to make login support tickets pretty much disappear by combining a single email registration field with an auto-login system from your newsletter.

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    19 m
  • Build Confidence with Your Subscription System Using Simple Levers
    Oct 28 2025

    In this episode, Pete and Tyler discuss the importance of confidence for publishers in transitioning to paid subscriptions. They explore the challenges faced by local news publishers, particularly in economically disadvantaged areas, and emphasize the value of free registration as a tool for building an audience. This episode highlights strategies for creating a sustainable subscription model and nurturing reader engagement to foster growth.

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    28 m
  • The Upgrade Path: How to Nurture Subscribers to Higher Price Tiers
    Oct 14 2025

    In this episode, Pete and Tyler discuss the importance of meeting customer expectations in subscription services. They explore how publishers can better nurture their readers through effective subscription models and innovative donation strategies, emphasizing the need for simplicity and clear communication in pricing and access.

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    26 m
  • Will a Paywall Hurt Your Traffic from SEO, Social, and AI?
    Sep 30 2025

    In this episode of The Paywall Podcast, Pete and Tyler discuss the impact of paywalls on digital publishing, addressing common misconceptions about their effect on traffic and audience engagement. They present data from a regional news publisher that implemented a leaky paywall, demonstrating that traffic can actually increase despite the introduction of paywalls. The discussion emphasizes the importance of building an email list through free registrations and using newsletters to drive traffic back to the site. The hosts outline a framework for effectively implementing paywalls and nurturing audience relationships, ultimately leading to growth in subscriptions and revenue.

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    21 m
  • The Newsletter Flywheel: How to Build Your Email List and Convert More Readers
    Sep 9 2025

    In this episode, Pete and Tyler break down a simple newsletter plan that powers your flywheel. You'll learn where free registration fits, how to speak to free vs paid readers, and the light upgrade prompts that move people along. It's a quick peek at the capture-nurture-convert loop you can plug into your own publication. This episode is a must-listen for any publisher looking to increase their paid subscriptions.

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    20 m
  • The Digital Tide: Mastering Magazine Publishing's Digital Shift
    Sep 2 2025

    In this episode of the Paywall Podcast, Pete interviews Wally Wallace from the design agency 50 Fish. Wally has spent years helping magazine publishers succeed in the digital space.

    They dive into the strategies that have led to his clients' incredible success, covering the power of email marketing as a primary driver of subscriptions, the importance of SEO, and creative engagement tactics.

    This episode is a must-listen for any long-form content producer or magazine publisher looking to balance advertising with a strong subscription revenue model. They also discuss the critical role of quality content and the importance of using data to guide every move.

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    52 m