In the second installment of this two-part series, Tableau’s Nate Nichols explores how agentic AI can enhance—not replace—clinicians by providing vital services for care teams, such as real-time transcription, EHR-integrated summaries, and smarter triage, that can free clinicians to focus on patients. The conversation covers patient-side benefits, barriers to adoption, practical first steps for pharma and health systems, and marketing in an agent-first world.

In the first segment of this two-part series, Nate Nichols, Head of Generative AI at Tableau, speaks about the rise of agentic AI—systems that can reason, plan, and take action using digital tools. Nichols explains how agentic AI differs from traditional chatbots, shares real-world examples, and explores how these capabilities could transform healthcare by enabling proactive, concierge-like support for patients. The discussion also touches on opportunities in pharma, from regulatory compliance to accelerating clinical trials and drug discovery.

The gender gap in health care seems to be getting more attention lately. President Joe Biden and First Lady Jill Biden recently hosted the first White House Conference On Women’s Health Research to address the disparities. The event also emphasized the health of American women impacts the prosperity of the country. In this episode of FutureHealth, we’re looking at the state of women’s healthcare today and looking forward in the next three to five years.

Guest:

Wendy Lund, Chief Client Officer, Health@WPP

The future of health care in the US is partly a story of different generations of Americans and their health status, consumption of healthcare products and services, and relationships with medical providers. On this episode, we look at Gen Z and health management, including their particular medical maintenance challenges, issues connecting with them, and their pathways to care.

Guest:

Miriam Browning Nance, VP at Horizon Media’s WHY Group

According to a United Nations report, the aging of the world’s population is accelerating. In 2019, there were 703 million people aged 65 years or older in the world. That’s projected to grow to 1.5 billion by 2050. In the U.S., the 2020 census showed one in six Americans, 55.8 million people, are 65 plus. That’s projected to reach 82 million by 2050, amounting to a quarter of the population, compared to 17% today. It’s a challenge given that older people are often defined by chronic conditions. On this episode, we discuss what this senior boom means for the work force, healthcare and businesses.

Guest:

Michael Hodin, CEO, Global Coalition On Aging, Managing Partner, High Lantern Group

Stigma in healthcare can have negative effects on individuals and the medical symptom. People who feel stigmatized by their condition could seek to hide symptoms or illness, avoid getting medical help, or resort to more risky resolutions. We look at the issues surrounding stigma in healthcare and what can be done to resolve the problem.

A Conversation with Dr. Maura Scott, Persis E. Rockwood Professor of Marketing, Florida State University College of Business and Dr. Martin Mende, Jim Moran Professor of Business Administration, Florida State University College of Business

The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We continue that discussion with an in-depth look at healthcare influencers. These are individuals, often, but not always, medical professionals or patients, who share their expertise, opinions and/or experiences over social media platforms. We look at how they’re building a following and what this means for marketers and health care organizations.

A conversation with Danielle Ernest, Senior Vice President of Digital, MSL Global and John Ponsoll, Managing Director, Havas Voice and Chief Development Officer, Symbiotix

Earlier this year, consulting firm Oliver Wyman issued a report on Gen Z, calling it “the generation changing everything.” Gen Z is also making its mark on the healthcare industry according to a recent top trends report from Horizon Media’s Why Group. One particularly strong Gen Z is labeled crowdsourced RX. We discuss what this mean for the patient journey and healthcare marketing.

Guest: Maxine Gurevich, Senior Vice President of Cultural Intelligence, Horizon Media.