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Dr. Johanna B. Moore explains how physicians can avoid feeling awkward or pushy when marketing themselves on social media by embracing authenticity. She highlights the importance of understanding your value and leveraging Instagram’s marketing funnel, which includes reels for broad visibility, posts for engaging current followers, and stories for deeper connection and conversion. Dr. Moore also emphasizes the importance of market research by asking your existing audience why they follow you and what problems you solve for them. This episode provides practical tips for physicians aiming to create a scalable business without compromising authenticity.

Dr. Johanna B. Moore is a triple board-certified physician, serial entrepreneur, and business coach for women physicians. Trained at top institutions including The Ohio State University and Harvard-affiliated hospitals, she founded She Is Money, a coaching company that helps high-income earners create scalable businesses on Instagram without being pushy or awkward.

Dr. Moore empowers women to market themselves authentically, drawing from her personal experience of overcoming internal beliefs around money and value. She is passionate about helping others grow their financial independence and personal confidence.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

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Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

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Guest host Dr. Amna Shabbir sits down with Dr. Afreen Shariff, a leading endocrinologist in cancer care, to discuss the intersection of oncology and endocrinology. They explore the complexities of managing endocrine diseases in cancer patients, including the side effects of cancer therapies.

Dr. Shariff shares her experience launching Duke's Endo-Oncology Program and co-founding Citrus Oncology, a virtual platform designed to improve access to specialized care. Together, they offer insights on how healthcare providers can better manage cancer treatment toxicities.

Dr. Afreen Shariff is an endocrinologist with expertise in endocrine disease in cancer patients. She is a transformational thought leader in the field of Endo Oncology and has led and started several successful national and international programs. She is the Founding Director of the award-winning Duke Endo-Oncology Program and an Associate Director for the Cancer Therapy Toxicity Program at the Duke Center for Cancer Immunotherapy.

Outside of Duke, she serves on the Board of the Association of Cancer Care Centers, on the steering committee for the Onco-Endocrinology Special Interest Group at The Endocrine Society, co-leads the international Alliance for Support and Prevention of Immune Related Events (ASPIRE), produces and hosts a medical podcast series, Checkpoint NOW, that is played in more than 50 countries and is the Co-Founder for the virtual side effect management platform, Citrus Oncology.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

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Guest host Dr. Kristine Goins and Samantha Horn, Executive Director of Floating Doctors, delve into the reality of medical missions and community health work in Panama. Samantha shares how the organization went from a single sailboat in Haiti to serving 24 coastal communities in Panama. They discuss the need for culturally sensitive healthcare delivery, the importance of sustainability in global health efforts, and how doctors can get involved without overwhelming local resources. With a focus on empowering communities rather than creating dependency, this episode offers a unique perspective on effective international healthcare initiatives.

Samantha Horn is the Executive Director of Floating Doctors, a nonprofit organization dedicated to improving the health and well-being of underserved communities in remote coastal areas of Panama.

Since joining in 2019, she has played a pivotal role in expanding the organization’s impact through sustainable healthcare programs and training initiatives for local health workers. With a background in international development and a passion for community empowerment, Samantha leads Floating Doctors’ mission to provide consistent, culturally sensitive healthcare that prioritizes long-term outcomes and local capacity building.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter