—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Ready to diversify outside the stock market? EquityMultiple brings you streamlined real estate investing. Access vetted, cash-flowing opportunities from anywhere. Start today, with just $5K, at equitymultiple.com

—- 👋

Dr. Johanna B. Moore explains how physicians can avoid feeling awkward or pushy when marketing themselves on social media by embracing authenticity. She highlights the importance of understanding your value and leveraging Instagram’s marketing funnel, which includes reels for broad visibility, posts for engaging current followers, and stories for deeper connection and conversion. Dr. Moore also emphasizes the importance of market research by asking your existing audience why they follow you and what problems you solve for them. This episode provides practical tips for physicians aiming to create a scalable business without compromising authenticity.

Dr. Johanna B. Moore is a triple board-certified physician, serial entrepreneur, and business coach for women physicians. Trained at top institutions including The Ohio State University and Harvard-affiliated hospitals, she founded She Is Money, a coaching company that helps high-income earners create scalable businesses on Instagram without being pushy or awkward.

Dr. Moore empowers women to market themselves authentically, drawing from her personal experience of overcoming internal beliefs around money and value. She is passionate about helping others grow their financial independence and personal confidence.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Ready to diversify outside the stock market? EquityMultiple brings you streamlined real estate investing. Access vetted, cash-flowing opportunities from anywhere. Start today, with just $5K, at equitymultiple.com

—- 👋

Guest host Dr. Amna Shabbir sits down with Dr. Afreen Shariff, a leading endocrinologist in cancer care, to discuss the intersection of oncology and endocrinology. They explore the complexities of managing endocrine diseases in cancer patients, including the side effects of cancer therapies.

Dr. Shariff shares her experience launching Duke's Endo-Oncology Program and co-founding Citrus Oncology, a virtual platform designed to improve access to specialized care. Together, they offer insights on how healthcare providers can better manage cancer treatment toxicities.

Dr. Afreen Shariff is an endocrinologist with expertise in endocrine disease in cancer patients. She is a transformational thought leader in the field of Endo Oncology and has led and started several successful national and international programs. She is the Founding Director of the award-winning Duke Endo-Oncology Program and an Associate Director for the Cancer Therapy Toxicity Program at the Duke Center for Cancer Immunotherapy.

Outside of Duke, she serves on the Board of the Association of Cancer Care Centers, on the steering committee for the Onco-Endocrinology Special Interest Group at The Endocrine Society, co-leads the international Alliance for Support and Prevention of Immune Related Events (ASPIRE), produces and hosts a medical podcast series, Checkpoint NOW, that is played in more than 50 countries and is the Co-Founder for the virtual side effect management platform, Citrus Oncology.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Guest host Dr. Kristine Goins and Samantha Horn, Executive Director of Floating Doctors, delve into the reality of medical missions and community health work in Panama. Samantha shares how the organization went from a single sailboat in Haiti to serving 24 coastal communities in Panama. They discuss the need for culturally sensitive healthcare delivery, the importance of sustainability in global health efforts, and how doctors can get involved without overwhelming local resources. With a focus on empowering communities rather than creating dependency, this episode offers a unique perspective on effective international healthcare initiatives.

Samantha Horn is the Executive Director of Floating Doctors, a nonprofit organization dedicated to improving the health and well-being of underserved communities in remote coastal areas of Panama.

Since joining in 2019, she has played a pivotal role in expanding the organization’s impact through sustainable healthcare programs and training initiatives for local health workers. With a background in international development and a passion for community empowerment, Samantha leads Floating Doctors’ mission to provide consistent, culturally sensitive healthcare that prioritizes long-term outcomes and local capacity building.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Dr. Martin Stillman, a mediator with diverse expertise in medicine and law, explores the nuances of resolving professional conflicts, particularly in healthcare. Dr. Block and Dr. Stillman discuss specific conflict scenarios like departmental disagreements and resource allocations.

Dr. Stillman underscores the necessity of guiding principles over rigid processes and explores techniques like transparency and mirroring to promote effective communication.

They also touch on how resistance to change and power dynamics complicate conflict resolution, and Dr. Stillman shares lessons learned from his "CRAFT" training program, which aims to empower healthcare leaders to resolve conflicts independently.

Dr. Martin Stillman, MD, JD is a practicing internist, mediator, and conflict resolution expert at Hennepin County Medical Center in Minneapolis, where he serves as the Mediation and Conflict Resolution Officer. With a dual background in medicine and law, Dr. Stillman assists healthcare organizations in navigating complex interpersonal conflicts and promoting physician wellness. He also holds leadership roles within the Institute of Professional Work Life and the Department of Medicine. An associate professor at the University of Minnesota Medical School, he teaches medical professionals about malpractice, patient communication, and risk management. Dr. Stillman is also the creator of the "CRAFT" program, training healthcare leaders in conflict resolution techniques.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

This episode tackles misinformation in healthcare with Dr. Matthew Facciani exploring the psychological and social factors behind susceptibility to misinformation.

He explains that strong identity adherence can lead to biased information processing, making it essential to maintain diverse identities to approach information objectively. They discuss the challenges of engaging patients and peers who may believe misinformation and outline strategies such as building trust, using shared identities, and adopting a pre-bunking approach.

Additionally, Dr. Facciani emphasizes the importance of proactive science communication and engaging local communities to build trust before the next health crisis emerges.

Dr. Matthew Facciani is a postdoctoral researcher at the University of Notre Dame, working in the computer science and engineering department. He holds a PhD in sociology from the University of South Carolina and has held previous positions as a lecturer at Vanderbilt University. His research focuses on media literacy, political polarization, misinformation, and social networks. Dr. Facciani's forthcoming book, Misguided: Where Misinformation Starts, How It Spreads, and What to Do About It, will be published by Columbia University Press. He actively shares his work on social media, including Threads, LinkedIn, and his personal website, matthewfacciani.com.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Dr. Block dives into a meta-conversation about podcasting with Adam Schaeuble, a full-time podcaster and host of Podcasting Business School. Together, they explore the art and science of turning a podcast into a powerful business tool specifically for physicians. Adam introduces the concept of “organic discoverability” and shares unconventional yet effective strategies to maximize search visibility—like using title extensions and “keyword-stuffing” in just the right way. He breaks down his unique “perfect podcast name formula” to ensure the title not only grabs attention but also gets found when potential listeners type into Apple or Spotify’s search bar. They also discuss why it’s crucial to focus on promoting new episodes within a 72-hour window and how to strategically invite other top-ranked podcasters as guests. Adam's approach goes beyond the basics, offering a creative blueprint for physicians who want to take their shows to the next level without getting lost in the social media maze.

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and host of Podcasting Business School, a top 100 ranked entrepreneurship podcast. He specializes in helping service providers optimize their shows to build an online business and convert listeners into clients. With a focus on organic discoverability, Adam guides aspiring podcasters to leverage SEO strategies, effective podcast titling, and content promotion to increase their reach and grow their audience.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Dr. Harvey Castro talks about the practical uses of AI in healthcare and beyond, emphasizing how AI can improve workflows, education, and patient interactions. He shares examples of using AI agents for gathering and organizing information, creating a digital twin for personal productivity, and developing AI-driven tools to enhance communication in medical care.

Dr. Castro warns of potential pitfalls, such as AI "hallucinations," which can produce inaccurate information and emphasizes the importance of keeping a human element in AI-driven decisions.

He concludes with thoughts on how AI will soon be an integral part of healthcare systems and the potential for robot-assisted care in the near future. Enjoy!

Dr. Harvey Castro, MD, MBA, is a seasoned emergency medicine physician, AI innovator, and prolific author of over 20 books, including The Unofficial Guide to AI Mastery. Known as "Dr. GPT," he has dedicated his career to leveraging AI for medical advancements and personalized care. He serves as an advisor for the Singapore Ministry of Health and the Texas Medical Association, with a focus on AI-driven innovations in healthcare. Dr. Castro has also developed over 40 apps and continues to be a pioneer in AI applications, both in and out of the medical field.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

—- 👋

This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

—- 👋

Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD

—- 👋

Dr. Eleanor Tanno joined the podcast to explain the importance of advanced directives and the role they play in end-of-life decision-making. She outlined the distinction between medical and legal power of attorney and highlighted the significance of having a healthcare proxy. Dr. Tanno provided practical advice on how physicians can integrate discussions about advanced directives into routine care. She also introduced the "Death Deck," a tool designed to make conversations about death less daunting. Dr. Tanno emphasized that clear communication of end-of-life wishes can lead to more personalized care and better outcomes for families.

Dr. Eleanor Tanno is a full-time family physician based in Rockville, Maryland, and the founder of Advanced Directive MD. A graduate of the University of Maryland School of Medicine, she completed her residency at Virginia Commonwealth University. Dr. Tanno is passionate about educating patients and professionals on the importance of creating personalized advanced directives. Her work focuses on guiding families through the complex decision-making process associated with end-of-life care, helping them document their values and preferences for medical treatment. She offers online courses and resources through Advanced Directive MD to make these discussions more accessible and practical.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter