In this episode, host Claire Feldman discusses a prominent theme that emerged during a recent coaching call within her community: the divergence between expectations and reality when starting a private practice. The episode delves into common frustrations faced by therapists transitioning from employed roles, such as the NHS, into private practice, including the slow initial influx of clients and the lack of business and marketing training in counselling qualifications. Claire offers practical advice on setting realistic goals, the importance of gradual transition, and fostering business skills essential for success in private practice. She also emphasizes the value of community support and self-compassion in overcoming challenges.

00:00 Introduction and Welcome

00:16 The Reality of Private Practice

01:00 Managing Expectations and Self-Judgment

03:02 Transitioning from Employment to Private Practice

05:08 The Importance of Business Skills

06:34 Building a Sustainable Practice

11:41 Reflecting on Progress and Setting Realistic Goals

16:09 Focusing on Core Activities

18:04 Conclusion and Community Invitation

Interested in joining my community? check out the details below:

https://www.prosperinprivatepractice.com/monthly-membership

In this podcast episode, host Claire Feldman discusses whether it's possible to fill a private practice without relying on a social media presence. Reflecting on her own experiences and insights from mentoring, she covers the effectiveness of blogging, podcasting, YouTube, and other long-form content as alternatives to social media. Claire emphasizes the importance of consistency, strategy, and authenticity in marketing efforts and encourages therapists to explore marketing methods that align with their strengths. She also invites listeners to a free upcoming webinar for more in-depth exploration of these topics and details how to join her membership program.

00:00 Introduction: Can You Succeed Without Social Media?

01:06 Realization: Blogging Over Social Media

03:34 Client Success Stories with Blogging

05:05 Long-Form Content vs. Short-Form Content

05:36 The Role of Social Media in Marketing

09:43 Exploring Alternative Marketing Strategies

12:36 The Power of Podcasting and YouTube

20:52 Long-Term Marketing Strategies

26:00 Conclusion and Upcoming Webinar

Interested in attending the webinar? Sign up via the link below:

https://www.prosperinprivatepractice.com/fill-your-practice

Effective Marketing Strategies for Therapists in Private Practice

In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts, and social media. Claire also introduces useful tools like Descript for content creation and scheduling, and advocates for re-purposing content to maximize reach without overwhelm. The episode aims to alleviate therapists' fears and uncertainties about marketing, providing actionable tips to build a consistent and successful marketing strategy.

00:00 Introduction to Private Practice Marketing

00:38 The Importance of Consistent Marketing

01:30 Setting Aside Time for Marketing

04:35 Choosing the Right Platforms

05:39 Utilizing Tools for Content Creation

07:18 Repurposing Content for Efficiency

18:49 Maintaining Consistency in Marketing

21:10 Conclusion and Resources

Want free resources to support your practice growth?

https://www.prosperinprivatepractice.com/free-resources

In this episode, host Claire Feldman addresses three common mistakes therapists make with their practice websites that hinder client inquiries. Feldman emphasizes the importance of having a private practice website and debunks the myth that a directory profile is sufficient. She discusses the pitfalls of using generic, cliché design elements, stresses the necessity of a user-friendly experience, and underscores the critical role of SEO optimization. Feldman also highlights the benefits of maintaining a blog and offers practical tips for beginners to boost website traffic and client engagement. Additionally, she announces an upcoming workshop aimed at helping therapists start blogging efficiently.

00:00 Introduction and Importance of Having a Therapy Website

04:39 Common Mistakes in Therapy Websites

07:28 Creating a Unique and Engaging Website

09:17 Improving User Experience on Your Website

13:51 SEO Optimization for Therapy Websites

14:47 The Power of Blogging for SEO

25:23 Upcoming Blogging Workshop

27:19 Conclusion and Final Thoughts

Grab a spot at my upcoming 'Get Started with Blogging' Workshop here!

https://www.prosperinprivatepractice.com/get-started-with-blogging-boost-your-seo-and-attract-more-clients

In this episode, host Claire Feldman discusses the concept of comparisonitis among therapists in private practice. She addresses both the positive and negative aspects of comparing oneself to others in the same field. Claire shares personal anecdotes, including how observing successful peers inspired her own business model transformation, while also highlighting the pitfalls of comparing yourself during vulnerable moments, leading to self-doubt. The episode emphasizes the importance of focusing on personal strengths, embracing individuality in marketing strategies, and understanding that success looks different for everyone. Insightful examples from successful therapists illustrate the diverse paths to success, encouraging listeners to find their own unique way.

00:00 Introduction to Comparisonitis

00:51 The Benefits of Comparison

03:02 The Downside of Comparisonitis

05:03 The Reality Behind Social Media Success

07:46 Learning from Successful Therapists

09:16 The Power of Connection Over Competition

16:35 Realistic Expectations and Motivation

20:16 Conclusion and Final Thoughts

To find out more about me visit:

https://www.prosperinprivatepractice.com

In this engaging episode, Claire Feldman interviews Leslie Kollikho, an Integrative Psychotherapist, about her journey transitioning from a psychiatric hospital to a successful private practice. They discuss Leslie's creative approach to therapy, her effective use of social media for engagement and marketing, and her tips for other therapists looking to diversify their practices. Lesley shares her strategies for running a thriving Instagram account called 'Tips for Therapists,' her experience with conducting CPD workshops, and the value of building a supportive professional community. The conversation offers valuable insights for therapists looking to expand their practice and explore new income opportunities.

00:00 Introduction and Guest Introduction

01:21 Leslie's Journey into Private Practice

02:45 Building a Client Base and Networking

03:52 Diversifying Income and Instagram Success

06:45 Engagement and Community Building

19:00 Creating and Marketing CPD Workshops

32:35 Final Thoughts and Advice

37:04 Conclusion and Where to Find Lesley

Follow Lesley on instagram

Follow me on instagram

Find details on my membership and services visit

Prosper in Private Practice

In this podcast episode, host Claire Feldman delves into the crucial aspects of building effective websites for private practices. She shares insights from her experience reviewing numerous therapy websites and highlights common mistakes to avoid. Claire emphasizes the importance of selecting the right platform, investing wisely in website design, and ensuring the site is user-friendly. She also stresses the need to create content that speaks directly to the ideal client, avoiding clichés, and making crucial information easily accessible. For those looking to upgrade their websites, Claire introduces her 'Prosper in Private Practice' membership, offering detailed guidance and complimentary website reviews.

00:00 Introduction to Private Practice Websites

00:32 Common Mistakes in Website Building

00:44 The Journey of Building My Own Websites

02:50 Choosing the Right Platform

04:28 Investing in a High-Quality Website

05:29 DIY vs Professional Help

08:55 Importance of User Experience

10:54 Avoiding Clichés and Being Specific

14:58 Content is King

21:14 Final Tips and Recommendations

23:20 Conclusion and Membership Offer

If you'd like to join my membership community and have me in your back pocket for just £47 a month, vists:

https://www.prosperinprivatepractice.com/monthly-membership

In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapists looking to grow their presence on Instagram. This episode is packed with insights on building an online brand, connecting with an audience, and balancing authenticity with marketing.

00:00 Introduction and Guest Welcome

00:07 Lauren's Background and Career Journey

01:01 Starting Inner Glow Therapy

01:46 Challenges and Growth on Instagram

04:09 Balancing NHS Work and Private Practice

06:06 Navigating Instagram as a Therapist

07:36 Building Confidence and Visibility

14:16 Filling Practice Through Instagram

27:44 Collaborations and Brand Partnerships

36:52 Advice for New Therapists on Instagram

40:22 Conclusion and Contact Information

Find lauren at https://www.innerglowtherapy.co.uk/

Instagram https://www.instagram.com/innerglowtherapy/ and https://www.instagram.com/therapybusinesshub

To find out more about me and my services visit:

https://www.prosperinprivatepractice.com/