Let's talk about purpose! What it means to be purpose-driven from a brand perspective? There are tons of different workplace verbiage we can use when we’re on this topic: mission, mission statement, brand ethos, shared purpose, positioning statement. But what does any of this mean? And why is it important?

Join Andrea in this week's episode of The InspirED Podcast as she explores the importance of identifying, defining, and effectively communicating your brand's purpose to connect with your target audience.

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RESOURCES IN TODAY’S EPISODE

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ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

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WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠