​Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these latest insights to take your business to new heights during this ongoing winter season and beyond

You may already be aware that the first wave of Chinese tourists has returned to Europe after China opened up for travel in January 2023. But you may not know if this travel segment will be visiting Europe during the winter season and what makes this segment especially appealing for your high-quality Tourism-Related business in Europe.​

In this episode, I will equip you with all these insights ready to set into your strategy.

Moreover, you will gain the following invaluable knowledge:

Identify what makes Chinese visitors so interesting for your business in this winter season and beyond.

Discover the two-step formula of the "Winning Chinese Luxury Consumers" during this winter season – transforming your European business into an irresistible magnet for Chinese luxury travelers

The Chinese tourism market in Europe is a huge opportunity of untapped potential for high-quality tourism-related businesses like yours. Its current significance is just the tip of the iceberg, as it promises substantial growth in the years ahead. By integrating the recommendations shared in this episode into your business strategy, you'll be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market.

RESSOURCE mentioned in this episode:

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