Are you struggling to grow your business or figure out how to scale properly? In this episode of The Marketing Channel’s Podcast, I welcome Qua Woody, Founder of The Village Project, an organization with a mission to build successful entrepreneurial leaders with a work/life balance. They provide virtual and non-virtual professional networking in an online business incubator program, called Skill Up, which is designed to nurture startups through the lifecycle of business ownership. Qua also runs Purple Pond, which helps businesses improve their marketing strategies.

“Through personal and startup challenges, I just found that there was a better way for startups to stay in business long-term, to get the kind of emotional support that they need to survive and thrive.”       - Qua Woody

Why do startups fail? Together we discuss how entrepreneurs can build a scalable and profitable business, including common yet fatal challenges business owners face, why entrepreneurs need to align themselves with specific coaches, and the importance of focusing on customer retention.

You’ll learn which three long-term coaches will change the game for you as an entrepreneur, the distinction between marketing and sales, as well as why customer retention beats customer acquisition in building a scalable business.

“If you are just getting started on your business, please don’t focus on the marketing first, focus on that last. Build your foundation, understand who your core customers are, then focus on putting yourself out there.”   - Qua Woody

Wondering what you can do to nurture your customer relationships? Stick around for this week’s Marketing Minute, where Qua shares a simple tactic, utilizing greetings and emails, that you can implement in your business today to increase customer retention.

If you gained something from this episode, make sure to give it a rating and review and tune in next week for more marketing tactics from The Marketing Channel!

To get in touch with me and find tons of valuable marketing resources, visit my website and subscribe to my newsletter for regular updates and magical marketing tips: www.themarketingchannel.co

Find Qua Woody at:

www.villageproject.net

www.purple-pond.com