• Rafaëla Ellensburg: Holistic, Semantic Content Engineering

  • Jun 10 2024
  • Duración: 32 m
  • Podcast

Rafaëla Ellensburg: Holistic, Semantic Content Engineering Por arte de portada

Rafaëla Ellensburg: Holistic, Semantic Content Engineering

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  • Resumen

  • Serving personalized content about thousands of products to millions of people requires a sophisticated content operation.

    At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale.

    In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future.

    https://ellessmedia.com/csi/rafaela-ellensburg/
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