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Back when I was selling done-for-you funnels, ads, and launch plans, I could close a client in my sleep. Discovery calls were a breeze: I'd walk them through my strategy, they’d say yes, and we’d get started.

But when I pivoted to coaching? Crickets.

Even with a dozen free calls and solid experience, I couldn’t sell a single coaching package. It was infuriating.

If you’ve ever felt that way, this episode is for you. Because here’s the truth: moving from selling services to selling strategy isn’t just a business model change—it’s a mindset shift. You're not just selling your hands anymore... you're selling your brain. And that requires a totally different kind of marketing, messaging, and confidence.

In this episode, I’m breaking down exactly what makes this transition so awkward and how to fix it. Whether you're pivoting to coaching, adding a course, or trying to sell a more leveraged offer, you'll walk away with a better understanding of how to position, message, and sell what’s inside your head (and why it’s worth premium pricing).

What you’ll learn:

• The invisible "double sell" keeping your coaching offers from converting
• Why free calls didn’t work (and what did)
• How selling a vision is different from selling a deliverable
• Messaging mistakes that sabotage your strategy offers
• Three ways to shift your sales process for higher-ticket coaching
• What services still teach you about leveraged offers (and why you don’t have to ditch them completely)

Your Next Steps:

1. Share this episode with a business bestie who's pivoting into coaching.
2. DM me on Instagram (@theyaelbendahan) with your biggest takeaway.
3. Apply for the CEO Mom Mastermind to take your business from stuck to scalable at www.yaelbendahan.com/mastermind.

Timestamps:

00:00 – The shift from selling your hands to selling your brain

03:00 – Why selling coaching feels awkward (even when you’re great at sales)

08:00 – Coaching is selling belief—services are selling certainty

13:00 – You don’t have to ditch services to start coaching

16:00 – 3 messaging shifts to sell coaching with more ease

22:00 – How we build leveraged offers inside the mastermind

26:00 – A pep talk and your next step

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

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I see this ALL the time: moms telling me they want to scale—but when we dig into it? They actually need to grow first.

In this episode, I’m breaking down the difference between growth and scaling (they’re not the same, mama!), and giving you a super clear way to figure out where YOU are right now so you can stop spinning in circles and start moving forward strategically.

We’ll talk about what it really means to grow, what scaling actually looks like, and how to figure out which phase you're really in...even if you feel like you're stuck in that awkward, messy in-between.

Whether you’re booked out but burned out, dabbling in one-to-many offers, or stuck with a fully-custom service you can’t scale -- this episode will give you so much clarity on what to focus on now and what can wait.

Also: I need your help. I’m currently playing detective, and I want to hear from YOU. I’m on a mission to learn exactly where my audience is at right now: what your biggest challenges are, what you're struggling with, and what kind of support you actually need to grow or scale. If you're open to answering a few questions, I have something really special for you: an exclusive bonus training pulled straight from my high-level mastermind vault.

To get it: DM me the word "detective" on Instagram, answer a few quick questions, and I’ll send it your way.

What You’ll Learn:

• The difference between growth and scale (and why it matters more than you think)
• How to tell if you’re stuck in the messy middle
• What to focus on right now to get unstuck
• The strategic shifts that make scaling actually work for moms

Resources + Mentions:

• DM me “grow” or “scale” on Instagram to find out where you are and what your next step should be: https://www.instagram.com/theyaelbendahan
• DM me "detective" to answer a few short questions and get access to my exclusive bonus training: How to Create More Pathways to Cash in Your Business

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

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Ever feel like you’re doing everything right...but it’s still not working as well as it should be?

You’re creating content, showing up online, promoting your offers… but sales feel slow, growth is stalling, and you can’t figure out what the heck is actually going wrong.

If that’s you right now, this episode is gonna be your wake-up call (and roadmap).

I’m breaking down the FIVE biggest business blind spots I see all the time with my clients (and have absolutely experienced myself) - the hidden things that keep you stuck, spinning your wheels, and second-guessing your next move.

This isn’t about adding more to your plate. It’s about finding the real root of what’s not working… and focusing your energy where it will actually move the needle.

We’re talking vision, messaging, sales systems, and audience growth strategies that feel GOOD - and actually work in your part-time hours.

Whether you’re in a growth rut or gearing up for a big Q4, this episode will help you pinpoint your blind spot and give you action steps to fix it (starting now).

Here’s what I’m diving into:

• The #1 mindset shift that makes everything else click
• Why your content might be great - but STILL not converting
• The missing piece in your sales system (and what to fix first)
• How to get known for your signature genius so your dream clients think of YOU
• What to do when you keep losing momentum every quarter
• My momentum marketing method (aka how to never wonder "what should I sell next?" again)

We also chat about my brand new mini-mind, Seen, Known, Paid - designed to help you end the year with aligned growth and momentum that actually sticks.

If you're ready to identify your blind spot and finally feel clear, confident, and in control of your business… let’s go.

Mentioned Resources:

Join Seen, Known, Paid before doors close on Monday Sept 15

DM me "blind spot" on Instagram and I’ll help you figure out what yours is :)

00:00 – Why doing “everything right” still isn’t working
02:00 – Real talk: focus, motherhood, and work blocks that work
06:00 – Blind Spot #1: You’re leading from chaos, not vision
10:30 – Blind Spot #2: You’re creating content—but not converting
13:50 – Blind Spot #3: You’re not known for your signature genius
18:30 – Blind Spot #4: Your sales syste

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan