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Black Friday 2025 was... interesting. Some people crushed it. Others had their quietest year in ages. And if you're somewhere in between trying to figure out what just happened...this episode is for you.

I'm breaking down exactly what's selling right now, what people experienced from both sides of Black Friday this year, and why specificity and human connection are the only things cutting through the noise anymore. Because spoiler alert: more AI-generated content is NOT the answer.

If you're a mom entrepreneur building a business that doesn't require you 24/7, grab your coffee and let's dive into what actually matters heading into 2026.

What You'll Learn:

• Why Black Friday 2025 had such mixed results—and what that tells us about where the online business world is headed
• The specificity secret: How my client Katherine made $11K with less than 300 people on her list (and how you can do the same)
• The warm-up you can't skip: Why sales happen AFTER trust, and how to use Black Friday as a barometer (not a failure)
• Human touch is everything: Why people are craving real connection and how to bring more of yourself into your business without burning out
• What to focus on for the rest of December and 2026: The exact shifts you need to make to stand out in an increasingly automated world

Key Takeaways:

✅ Specificity wins every time. Your offer needs to be so clear that someone reads it and goes, "Oh my God, that's for me." Not "that sounds nice"--literally "I NEED this right now."

✅ You can't skip the relationship building. The people who did well on Black Friday had been nurturing their audiences for months. If you didn't pre-warm people, use this as data...not proof you're failing.

✅ People still want people. Don't automate yourself out of your business. AI can support you, but it can't replace your experience, your perspective, and your connection.

Resources Mentioned:

• Built to SCALE: CEO Mom Edition Workshop – Tuesday, December 9th at 1:30 PM EST | $47 (goes up to $97 after the workshop starts)
  Learn exactly how my client made $11K from two ultra-low-key launches and turned it into an evergreen funnel—working less than 4 hours a day with less than 300 people on her list.
  Grab your seat here - https://yaelbendahan.co/built-to-scale-workshop

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

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What if I told you that you could launch your first leveraged offer, make over $11K, and still show up for your kids' Christmas parties without breaking a sweat?

My client Katherine did exactly that—and she did it in December while being fully present for her five kids. No complicated challenge funnels. No showing up on camera every single day. Just a simple, stripped-back launch process that actually works for moms with actual lives.

In this episode, I'm pulling back the curtain on the exact three-phase process Katherine used to launch her first course while maintaining her family traditions, making hot dinners most nights, and keeping her sanity intact. If you've been sitting on a course idea, group program, or any kind of leveraged offer but feel too overwhelmed to launch it, this one's for you.

What You'll Learn:

• Why you need a leveraged offer (even if your one-to-one business is doing fantastically well)
• The three-phase low-key launch process that works for busy moms
• How Katherine made over $11K across two launches with less than 220 people on her launch list
• Why you should NEVER create your entire program before validating it
• How to launch without sacrificing family time or your sanity
• The power of email-based launches (no daily lives required!)
• How to turn your beta launch into an evergreen funnel

Resources Mentioned:

• Built to Scale Workshop (CEO Mom Edition): Join me live on December 8th at 1:30 PM Eastern for the complete breakdown of Catherine's launch strategy, plus my 2026 planning map and scalable offer suite worksheet. Only $47 → Grab your seat here
• Katherine's Full Interview: Listen to her complete journey and mindset shifts (this was after her first launch and before her second)

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Send us a text

In this episode, I'm taking you back to November 2019—when I was pregnant, exhausted, and racing against the clock to launch a funnel by the last Friday of the month. Spoiler: that Friday was Black Friday, and I had no idea what I was doing. But in that one week, I made $4,000 from a tiny email list and a simple low-ticket offer.

This story isn't just about making money during the busiest shopping season of the year. It's about the moment I realized I could sell the work of my brain instead of just my hands—and how that one accidental Black Friday opened my eyes to the power of leveraged offers, funnels, and making money even when you're not actively working.

If you're a service provider or coach who wants to scale without burning out, or if you think you've "missed the boat" on Black Friday because you didn't plan months ago—this episode is for you. I'm sharing exactly what I sold, how I sold it, and five strategies you can use right now to make Q4 your most profitable quarter yet.

What You'll Learn:

• The full behind-the-scenes story of my first accidental Black Friday sale (and the $4K week that followed)
• Why Q4 is actually BUILT for buying—and how to tap into that seasonal psychology
• 5 things you can sell for Black Friday without creating a complicated campaign
• How to use Black Friday offers to seed your premium services and build your buyer list
• The power of adding order bumps and upsells to maximize revenue (even on low-ticket offers)
• Why you don't need a huge audience or a five-day deal campaign to make serious money
• My own Black Friday strategy for this year

Resources Mentioned in This Episode:

• Lazy Money Masterclass: Learn how to build funnels that set people up for buying now and long-term - yaelbendahan.com/lmm
• CEO Mom Mastermind Waitlist (6-Month Option): Get first dibs on the limited 6-month mastermind option with 2 bonus months and extended payment plan - yaelbendahan.com/waitlist
• CEO Mom Diaries (Free Telegram Channel): Behind-the-scenes of building monthly recurring revenue and scaling with limited time - yaelbendahan.com/diaries
• Episode 98: The gap between selling the work of your hands vs. your brain

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Send us a text

We made it to 100 episodes! Cue the confetti and nursing-baby-in-lap dance party 🎉

For this very special episode, I handed the mic over to ChatGPT (okay, technically just a list of questions it came up with) and let it interview ME. And yes, it was as fun and chaotic as it sounds.

I answered everything from my morning routine (spoiler: it involves gratitude and coffee with frothy milk) to my biggest business lessons as a mom of six scaling a coaching business in part-time hours.

Whether you’re an eldest-daughter-overachiever, an Enneagram 3 in denial, or a mom trying to build an empire while wiping butts (literally), this episode is for YOU. We went deep, we went honest, and I didn’t hold back on what I’ve learned in 100 episodes of raising both kids and a business.

Here’s what you’ll hear:

• My real (non-aesthetic) morning routine with 6 kids
• The Broadway soundtrack that perfectly captures my parenting mood
• What I’d do if I wasn’t a business coach (hint: it involves babies)
• The weirdest place I’ve Voxered a client from
• The offer advice I think is holding moms back
• What I actually learned from my first 10K month
• Why content calendars kinda suck (and what to do instead)
• My hot takes on ChatGPT, funnel myths, red flag clients, and million-dollar moms

This episode is a behind-the-scenes pass into what it really looks like to build a sustainable business that supports your family—without losing your mind or yourself in the process.

Resources Mentioned:

• Episode 19: Exactly what I'd do if I was starting my business from scratch
• Join the waitlist for The CEO Mom Mastermind - DM me WAITLIST on Instagram
• Get my Mom-Viable Marketing Method mini course: https://yaelbendahan.com/mvmm
• Rich Mom Energy Mindset Program: https://yaelbendahan.com/richmomenergy

Don't forget:

• Subscribe and leave a review if this episode made you laugh, cry, or shout “SAME!” in your car.
• Screenshot and share this episode on IG Stories – tag @theyaelbendahan so I can cheer you on!

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Send us a text

Have you ever hit that point in your business where you’re making pretty good money—maybe consistently hitting $8K, $10K months—but you feel completely maxed out? You can’t take on another client without losing your mind, but you’re not quite at the income goal you want either?

We get it. You’re stuck at what I call the $10K to $20K ceiling—that specific revenue plateau where you’re making good money, but you’re trading every available hour for it. And as moms, we don’t have unlimited hours to give.

In this episode, I’m breaking down:
• Why the $10K ceiling hits mom entrepreneurs especially hard (and it’s not what you think)
•The three critical mindset shifts required to break through to true scalability
•The five specific leverage points that can double your revenue without doubling your time
•How to maintain your one-to-one work while building scalable income streams
•The biggest fears keeping CEO moms stuck at six figures (and how to overcome them)

If you’ve been feeling maxed out on one-to-one work, not hitting your income goals yet, but thinking “I literally cannot take on another client”—this episode is for you.

Resources Mentioned:

FREE Scalable Offers Snapshot - Get a personalized Loom video showing you exactly how to repackage your in-demand one-to-one service into a scalable, freedom-giving offer. Head to https://yaelbendahan.com/snapshot or DM “SNAPSHOT” on Instagram @theyaelbendahan

VIP Days & 90-Minute Intensives - Ready to stop spinning your wheels and actually BUILD your scalable offer? In one focused session, we’ll map out your entire scalable offer strategy, create your funnel, and design your sales plan—so you walk away with a complete roadmap (not just more ideas). This is deep, customized strategy work that would normally take months of back-and-forth, done in a single day. Perfect for the CEO mom who’s ready to move fast and finally break through that revenue ceiling. Very limited spots available.

DM “VIP” or “INTENSIVE” on Instagram for details.

Stand Out and Sell Course - Learn how to create your signature framework and turn it into multiple streams of income - https://yaelbendahan.com/standout

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Send us a text

Back when I was selling done-for-you funnels, ads, and launch plans, I could close a client in my sleep. Discovery calls were a breeze: I'd walk them through my strategy, they’d say yes, and we’d get started.

But when I pivoted to coaching? Crickets.

Even with a dozen free calls and solid experience, I couldn’t sell a single coaching package. It was infuriating.

If you’ve ever felt that way, this episode is for you. Because here’s the truth: moving from selling services to selling strategy isn’t just a business model change—it’s a mindset shift. You're not just selling your hands anymore... you're selling your brain. And that requires a totally different kind of marketing, messaging, and confidence.

In this episode, I’m breaking down exactly what makes this transition so awkward and how to fix it. Whether you're pivoting to coaching, adding a course, or trying to sell a more leveraged offer, you'll walk away with a better understanding of how to position, message, and sell what’s inside your head (and why it’s worth premium pricing).

What you’ll learn:

• The invisible "double sell" keeping your coaching offers from converting
• Why free calls didn’t work (and what did)
• How selling a vision is different from selling a deliverable
• Messaging mistakes that sabotage your strategy offers
• Three ways to shift your sales process for higher-ticket coaching
• What services still teach you about leveraged offers (and why you don’t have to ditch them completely)

Your Next Steps:

1. Share this episode with a business bestie who's pivoting into coaching.
2. DM me on Instagram (@theyaelbendahan) with your biggest takeaway.
3. Apply for the CEO Mom Mastermind to take your business from stuck to scalable at www.yaelbendahan.com/mastermind.

Timestamps:

00:00 – The shift from selling your hands to selling your brain

03:00 – Why selling coaching feels awkward (even when you’re great at sales)

08:00 – Coaching is selling belief—services are selling certainty

13:00 – You don’t have to ditch services to start coaching

16:00 – 3 messaging shifts to sell coaching with more ease

22:00 – How we build leveraged offers inside the mastermind

26:00 – A pep talk and your next step

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Send us a text

I see this ALL the time: moms telling me they want to scale—but when we dig into it? They actually need to grow first.

In this episode, I’m breaking down the difference between growth and scaling (they’re not the same, mama!), and giving you a super clear way to figure out where YOU are right now so you can stop spinning in circles and start moving forward strategically.

We’ll talk about what it really means to grow, what scaling actually looks like, and how to figure out which phase you're really in...even if you feel like you're stuck in that awkward, messy in-between.

Whether you’re booked out but burned out, dabbling in one-to-many offers, or stuck with a fully-custom service you can’t scale -- this episode will give you so much clarity on what to focus on now and what can wait.

Also: I need your help. I’m currently playing detective, and I want to hear from YOU. I’m on a mission to learn exactly where my audience is at right now: what your biggest challenges are, what you're struggling with, and what kind of support you actually need to grow or scale. If you're open to answering a few questions, I have something really special for you: an exclusive bonus training pulled straight from my high-level mastermind vault.

To get it: DM me the word "detective" on Instagram, answer a few quick questions, and I’ll send it your way.

What You’ll Learn:

• The difference between growth and scale (and why it matters more than you think)
• How to tell if you’re stuck in the messy middle
• What to focus on right now to get unstuck
• The strategic shifts that make scaling actually work for moms

Resources + Mentions:

• DM me “grow” or “scale” on Instagram to find out where you are and what your next step should be: https://www.instagram.com/theyaelbendahan
• DM me "detective" to answer a few short questions and get access to my exclusive bonus training: How to Create More Pathways to Cash in Your Business

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Send us a text

Ever feel like you’re doing everything right...but it’s still not working as well as it should be?

You’re creating content, showing up online, promoting your offers… but sales feel slow, growth is stalling, and you can’t figure out what the heck is actually going wrong.

If that’s you right now, this episode is gonna be your wake-up call (and roadmap).

I’m breaking down the FIVE biggest business blind spots I see all the time with my clients (and have absolutely experienced myself) - the hidden things that keep you stuck, spinning your wheels, and second-guessing your next move.

This isn’t about adding more to your plate. It’s about finding the real root of what’s not working… and focusing your energy where it will actually move the needle.

We’re talking vision, messaging, sales systems, and audience growth strategies that feel GOOD - and actually work in your part-time hours.

Whether you’re in a growth rut or gearing up for a big Q4, this episode will help you pinpoint your blind spot and give you action steps to fix it (starting now).

Here’s what I’m diving into:

• The #1 mindset shift that makes everything else click
• Why your content might be great - but STILL not converting
• The missing piece in your sales system (and what to fix first)
• How to get known for your signature genius so your dream clients think of YOU
• What to do when you keep losing momentum every quarter
• My momentum marketing method (aka how to never wonder "what should I sell next?" again)

We also chat about my brand new mini-mind, Seen, Known, Paid - designed to help you end the year with aligned growth and momentum that actually sticks.

If you're ready to identify your blind spot and finally feel clear, confident, and in control of your business… let’s go.

Mentioned Resources:

Join Seen, Known, Paid before doors close on Monday Sept 15

DM me "blind spot" on Instagram and I’ll help you figure out what yours is :)

00:00 – Why doing “everything right” still isn’t working
02:00 – Real talk: focus, motherhood, and work blocks that work
06:00 – Blind Spot #1: You’re leading from chaos, not vision
10:30 – Blind Spot #2: You’re creating content—but not converting
13:50 – Blind Spot #3: You’re not known for your signature genius
18:30 – Blind Spot #4: Your sales syste

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan