In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Chris Prefontaine, a three-time bestselling author and founder of Smart Real Estate Coach. Chris shares his extensive knowledge and experience in real estate, discussing strategies for buying and selling on terms, the importance of business intelligence, and leveraging technology to succeed in the industry.

Chris Prefontaine emphasizes the significance of understanding and implementing creative financing strategies in real estate. By leveraging business intelligence and technology, agents and investors can navigate market changes and optimize their operations. Chris's insights highlight the value of continuous learning, mentorship, and ethical practices in achieving long-term success in real estate.

📚 Chris's Background: Over 30 years of experience in real estate, including constructing new homes, owning a real estate franchise, and coaching clients across North America.

🛠️ Buying and Selling on Terms: Focuses on creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.

🔧 Importance of Business Intelligence: Utilizing data and business intelligence tools to make informed decisions and improve lead generation and conversion rates.

📊 Avoiding Banks: Chris advocates for avoiding traditional bank financing to prevent personal liability and maintain financial flexibility.

🚀 Three Payday System: A unique approach where each deal generates three types of paydays—upfront, monthly cash flow, and long-term cash flow.

💡 Education and Mentorship: Emphasizes the importance of continuous education, coaching, and mentorship to avoid common mistakes and maximize profitability.

🌐 Wicked Smart Sit-Down: Weekly meetings to provide ongoing support, coaching, and actionable insights to community members.

🔍 Favorite Lead Sources: Recommends targeting expired listings, for-sale-by-owner properties, and free-and-clear properties for creative financing opportunities.

🧠 Scripts and Training: The importance of using scripts to build confidence and handle common seller objections effectively.

🎥 YouTube and Podcast: Resources like the Smart Real Estate Coach YouTube channel and podcast offer valuable insights and continuous learning opportunities.

1. Introduction: Jerome introduces Chris Prefontaine, highlighting his background and extensive experience in real estate.
2. Chris's Background: Chris shares his journey, from constructing new homes to founding Smart Real Estate Coach.
3. Buying and Selling on Terms: Discusses creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.
4. Importance of Business Intelligence: Emphasizes using data and business intelligence tools for better decision-making.
5. Avoiding Banks: Advocates for avoiding traditional bank financing to prevent personal liability.
6. Three Payday System: Explains the three payday system—upfront payment, monthly cash flow, and long-term cash flow.
7. Education and Mentorship: Highlights the importance of continuous...