In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Chris Prefontaine, a three-time bestselling author and founder of Smart Real Estate Coach. Chris shares his extensive knowledge and experience in real estate, discussing strategies for buying and selling on terms, the importance of business intelligence, and leveraging technology to succeed in the industry.

Chris Prefontaine emphasizes the significance of understanding and implementing creative financing strategies in real estate. By leveraging business intelligence and technology, agents and investors can navigate market changes and optimize their operations. Chris's insights highlight the value of continuous learning, mentorship, and ethical practices in achieving long-term success in real estate.

📚 Chris's Background: Over 30 years of experience in real estate, including constructing new homes, owning a real estate franchise, and coaching clients across North America.

🛠️ Buying and Selling on Terms: Focuses on creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.

🔧 Importance of Business Intelligence: Utilizing data and business intelligence tools to make informed decisions and improve lead generation and conversion rates.

📊 Avoiding Banks: Chris advocates for avoiding traditional bank financing to prevent personal liability and maintain financial flexibility.

🚀 Three Payday System: A unique approach where each deal generates three types of paydays—upfront, monthly cash flow, and long-term cash flow.

💡 Education and Mentorship: Emphasizes the importance of continuous education, coaching, and mentorship to avoid common mistakes and maximize profitability.

🌐 Wicked Smart Sit-Down: Weekly meetings to provide ongoing support, coaching, and actionable insights to community members.

🔍 Favorite Lead Sources: Recommends targeting expired listings, for-sale-by-owner properties, and free-and-clear properties for creative financing opportunities.

🧠 Scripts and Training: The importance of using scripts to build confidence and handle common seller objections effectively.

🎥 YouTube and Podcast: Resources like the Smart Real Estate Coach YouTube channel and podcast offer valuable insights and continuous learning opportunities.

1. Introduction: Jerome introduces Chris Prefontaine, highlighting his background and extensive experience in real estate.
2. Chris's Background: Chris shares his journey, from constructing new homes to founding Smart Real Estate Coach.
3. Buying and Selling on Terms: Discusses creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.
4. Importance of Business Intelligence: Emphasizes using data and business intelligence tools for better decision-making.
5. Avoiding Banks: Advocates for avoiding traditional bank financing to prevent personal liability.
6. Three Payday System: Explains the three payday system—upfront payment, monthly cash flow, and long-term cash flow.
7. Education and Mentorship: Highlights the importance of continuous...

In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Thurben Jean James, an author, ghostwriter, founder of Alchemist Academy, and real estate investor. Thurben shares his journey, insights on multifamily real estate, and his passion for reading and education.

Thurben Jean James emphasizes the importance of education, continuous learning, and self-awareness in achieving success in real estate and life. By leveraging knowledge from books and understanding one's strengths and weaknesses, individuals can make informed decisions and excel in their endeavors. His journey highlights the transformative power of reading and the impact of meaningful relationships in personal and professional growth.

📚 Early Life and Education: Thurben focused on getting good grades and staying out of trouble, following his parents' guidance.

🎓 College and Realization: Initially unsure about college, he realized his desire to become wealthy and started exploring different paths.

📖 Influence of Books: Inspired by a wealthy acquaintance, Thurben began reading extensively, discovering books like "Dying to Be Me" and "Rich Dad Poor Dad."

🚀 Entrepreneurial Journey: Experimented with various business ventures, including network marketing and door-to-door sales, driven by his goal to get rich.

📈 Reading Habits: Developed a habit of reading extensively, averaging 75 books a year, and later writing his book "How to Read 50 Books in a Year Like a CEO."

🏢 Introduction to Real Estate: Inspired by Grant Cardone's book on multifamily investing, Thurben ventured into real estate, focusing on large assets for their scalability and value potential.

💼 Building Relationships: Stresses the importance of maintaining and initiating relationships through genuine care and consistent communication.

🔍 Self-Awareness and Avatar: Emphasizes understanding one's immediate surroundings and the problems faced by those around them to identify the target audience.

🎯 Alchemist Academy: Founded Alchemist Academy to teach children entrepreneurship and provide them with the knowledge he wished he had at a younger age.

🌟 Alchemist Nation: Part of a community-based company aimed at creating 100 millionaires through real estate and business education.

1. Introduction: Jerome introduces Thurben Jean James, highlighting his diverse background and expertise.
2. Early Life and Education: Thurben shares his early life, focusing on education and following parental guidance.
3. College and Realization: Describes his initial uncertainty about college and realization of his desire to become wealthy.
4. Influence of Books: Inspired by a wealthy acquaintance, Thurben starts reading extensively, discovering transformative books.
5. Entrepreneurial Journey: Experiments with various business ventures, driven by his goal to get rich.
6. Reading Habits: Develops a habit of reading extensively and writes "How to Read 50 Books in a Year Like a CEO."
7. Introduction to Real Estate: Inspired by Grant Cardone's book, ventures into real estate, focusing on multifamily assets.

In this video, Jerome Lewis and Norma discuss how to prepare short-term rental properties for the spring market. They cover various aspects of property management, including landscaping, maintenance, and guest handling, along with sharing personal anecdotes and insights on the importance of aesthetics and cleanliness.

Jerome Lewis and Norma highlight the critical tasks involved in preparing short-term rentals for the spring market. From landscaping and maintenance to handling guests and ensuring cleanliness, they emphasize that a well-maintained and aesthetically pleasing property not only attracts more guests but also reflects a high standard of care and professionalism.

🌱 Landscaping: Preparing properties for spring and summer by cutting grass, planting flowers, and maintaining fences.

💡 Maintenance: Importance of regular maintenance tasks such as painting doors, extermination, and general upkeep.

🔍 Aesthetics and Curb Appeal: Ensuring the property looks inviting and well-kept to create a positive first impression for guests.

👥 Hiring Help: Utilizing various methods to manage property tasks, including doing it yourself, hiring local kids, or contracting professionals.

📚 Property Management: Importance of detailed checklists and professional management to maintain property standards.

🌸 Decor and Design: Discussion on gender roles in property design and the significance of detailed decor in making a property appealing.

🚪 Guest Experience: Emphasizing the importance of a clean and sanitized property for a positive guest experience.

🛠️ Extermination: Regular extermination schedules to prevent pest infestations and maintain a clean property environment.

👨‍👩‍👧‍👦 Hosting Services: Norma's hosting service, Happy Spaces LLC, offering various levels of property management and hosting support.

📅 Event Participation: Importance of socializing and networking at events, such as the Ohio Black Expo, to learn and connect with others in the industry.

1. Introduction: Jerome and Norma introduce the topic of preparing short-term rentals for the spring market.
2. Landscaping: Discuss the importance of cutting grass, planting flowers, and maintaining fences for curb appeal.
3. Maintenance Tasks: Emphasize the need for regular maintenance such as painting doors, extermination, and general upkeep.
4. Hiring Help: Explore different ways to manage property tasks, including DIY, hiring local kids, or contracting professionals.
5. Aesthetics and Design: Discuss the importance of aesthetics in property design and how it impacts guest experience.
6. Extermination: Highlight the importance of regular extermination to prevent pests.
7. Guest Experience: Emphasize the significance of maintaining a clean and sanitized property for guests.
8. Hosting Services: Norma explains her hosting service, Happy Spaces LLC, and the various levels of support offered.