• Rebecca Morris - Road Casualty Reduction, Marketing and PR Specialist

  • Feb 14 2023
  • Duración: 26 m
  • Podcast

Rebecca Morris - Road Casualty Reduction, Marketing and PR Specialist Por arte de portada

Rebecca Morris - Road Casualty Reduction, Marketing and PR Specialist

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  • https://www.drivingforbetterbusiness.com/podcast/episode/women-in-transport/rebecca-morris/ Welcome to the Driving for Better Business podcast celebrating women working in transport, fleet management, and road safety. I’m delighted to have Rebecca Morris, road casualty reduction, marketing and PR specialist, with me today. Transcript: Anne-Marie: Welcome to the Driving for Better Business podcast celebrating women working in transport, fleet management, and road safety. I’m delighted to have Rebecca Morris, road casualty reduction, marketing and PR specialist, with me today. Rebecca, welcome to the Driving for Better Business podcast. I’m really pleased you’re here with us today. Now, I’ve got fond memories of working with you in road safety partnerships, supporting them across the UK. And as well… remember visiting Moldova? To support the development of their road safety partnership? So we’ve got a bit of road safety history between us. You’ve been in road safety marketing and public relations for over 18 years – how did your career start? Rebecca: Hi – thanks so much for having me. It’s great to see you Anne-Marie, it’s been a long, long time and we do have a lot of history as you’ve said, in road casualty reduction. So yeah, I’ve been in road safety marketing and PR now for the best part of two decades. I was a journalist – that’s how I started my career – and then I started working at the Derby Safety Camera Partnership, back in 2004, and that’s where my road safety career began. And I’ve not looked back, and I don’t intend to go anywhere else, because suddenly I had a real purpose. I was writing about something that’s so important. And it’s been quite a journey over the last two decades, it’s changed a lot. So, yeah, it’s great to be here! Anne-Marie: You’re right, things have changed in road safety over those two decades so much. And when we first met, you were working for Road Safety Support – they provide a range of services to road safety professionals in the UK and abroad. It’s a key means of support for road safety partnerships, so how vital was your communications role for the road safety professionals? Rebecca: Yeah, so, I actually still work with Road Safety Support as a consultant. I was employed by them for 16 years – a wonderful time, working with the company. A very useful, worthwhile operation that was set up when the safety camera partnerships had changed. They became road safety partnerships. The Department for Transport was no longer at the helm influencing things that were going on within the partnerships – the responsibility was handed over to those partnerships to go it alone really, and Road Safety Support was set up back then in 2007 to support them through that. So my role was really created with the company and yeah, until the end of last year I was an employee. But that amount of time speaks for itself really. It’s a fantastic role to do, and supporting the partnerships with their day to day communications and casualty reduction marketing activities, and also of course promoting Road Safety Support, making sure we were known in the UK and overseas. Anne-Marie: Thanks. So, you’ve moved on now a little bit and you’re now with RoadPeace. It’s the national charity for road crash casualties and their families in the UK. And it’s a really vital area of support – tell us a little bit about the organisation and your role there. Rebecca: Yeah, RoadPeace is a very special organisation. I’ve been aware obviously of RoadPeace for the whole time I’ve been in road safety because obviously you’re aware of the charities that are out there, you’re aware of these things. But it’s only in the last few years that I’ve really appreciated what they do because I was fortunate, really, to begin supporting them, almost on a secondment basis. Road Safety Support very kindly donated my time as a marketing specialist to support the Andy Cox Challenge, as it was called back then, back in 2021 when this challenge was set up. It was a coming together of police forces, raising money, and raising awareness of road danger, and road harm. And it was raising money for RoadPeace. And now it’s evolved, it’s become the RoadPeace Challenge, it’s a big part of my role. But it was then that I really discovered what RoadPeace does, and I met so many wonderful people who have so sadly been affected by road crashes, either as a victim themselves or as a family member. And it’s really humbling, because we all talk about road crashes every day as road safety professionals but to actually be with those people who you’re talking about when you talk about those numbers and stats is really quite chilling. I always thought I appreciated it and I knew the real problem out there, but it wasn’t until I began working with RoadPeace that I really understood, and had the realisation that my experience in ...
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