Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers.

Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects.

🔍 What You’ll Learn:

• How integral business and UX are to one another
• Why business decision-makers should prioritize UX
• How to leverage envisioning to help influence business decisions
• Tips on how design professionals can better understand the businesses they work for

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, user experience, business strategy

--------------------------

Episode Particulars

--------------------------

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

Troy Parke | Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques.

🔍 What You’ll Learn:

• The difference between stories and narratives
• What atomic stories
• How to tell a story effectively
• How to use atomic stories to build a brand narrative

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: atomic stories, atomic storytelling, storytelling, storytelling techniques

--------------------------

Episode Particulars

--------------------------

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Chris Hare | Founder, The Storied Future: https://www.linkedin.com/in/hareforce1/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Craig sits down with Andrew Walsh, CEO of Applicate Commerce, to discuss the pivotal moments and strategies that have driven the company's successful transition into the digital age. From embracing e-commerce to integrating AI into their core processes, Andrew shares invaluable insights on how businesses can stay ahead of the curve in an ever-evolving industry.

🔍 What You’ll Learn:

• Strategies for winning both physical and digital carts
• The impact of AI on distribution and digital business
• Building strong relationships with stakeholders for a successful digital transformation
• Aligning vision and strategy to drive business success
• Fostering optimism and excitement in the face of change

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

#uxdesign #uxstrategy #uxmethods #uxforbusiness #businessleaders


--------------------------
Episode Particulars
--------------------------
Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Andrew Walsh | President and CEO, Applicate Commerce: https://www.linkedin.com/in/andrew-walsh-applicate-commerce/

--------------------------
Connect with UpTop
--------------------------
LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop’s Craig Nishizaki is joined by Cara Verwholt, Founder & Principal at Cara Verwholt Consulting, where they talk about the challenges and solutions for overcoming organizational silos in large corporations like Amazon, Disney, and the NFL.

With over 15 years of experience, Cara shares practical strategies for building trust, ensuring effective communication, and maintaining a customer-centric approach in large organizations.

🔍 What You’ll Learn:

• Practical tips for earning trust and facilitating cross-functional collaboration.
• The significance of ownership and empowerment in breaking down silos.
• How leaders can ensure the customer experience remains central amidst siloed structures.

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates!

From journey mapping to customer interviews, prototyping, UX audits, and benchmarking, these essential practices can make a world of difference in enhancing your product or service.

🔍 What You’ll Learn:

• The importance of Journey Mapping for understanding user pathways
• How Customer Interviews can unveil critical insights
• The value of Prototyping in making design concepts tangible
• Why conducting a UX Audit is crucial for identifying usability issues
• The role of Benchmarking in setting and achieving UX goals

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, UX methods, UX for businesses, business leaders


--------------------------

Episode Particulars

--------------------------

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.

Learn about:

• Where teams go wrong in developing their web strategy
• Finding the right data and insights to inform the strategy
• How UX strategy and Web content strategy are Interrelated
• How UX strategy and Web content strategy are related to a successful web strategy

--

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------

Episode Particulars

--------------------------

Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.

🔍 Learn about:

• Applications of Design Thinking and Lean UX Method in Problem-Solving
• Design Thinking as a Mindset
• Origin of UpTop’s UX Strategy Sprint Process
• Role of Structured Processes in Company Breakthroughs
• Difference Between UX Strategy Sprint and Envisioning Sprint

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------

Episode Particulars

--------------------------

Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

[eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design.

Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships.

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

--------------------------

Episode Particulars

--------------------------

Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/

--------------------------

Connect with UpTop

--------------------------

LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

--------------------------

PODCAST Links

--------------------------

Amazon Music/Audible

Apple Podcasts

Deezer

Listen Notes

Podcast Index

Player FM

Podcast Addict

Podchaser

Pocket Casts

Spotify

TuneIn + Alexa