Episodios

  • Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice

    Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice
    Sep 19 2024
    Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I’m getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I’ve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities. My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That’s why I’ve always tried to focus on concepts and principles more than how I would specifically run a practice. We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don’t try to do any of them. Either extreme is a recipe for disaster. To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain. Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice. Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible. This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don’t. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews. External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don’t have many patients. External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor. The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice. When chiropractors are new, they should focus on marketing that is affordable and fast. You don’t want to take big financial swings when you have an extremely limited budget. And you also don’t want to focus all your energy on long-term marketing, when you need patients NOW. Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy. Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn’t know about your practice last month. Most of the time, that happens through some form of external marketing. Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible. I’m not at all advocating unnecessary care or patient manipulation tactics. However, people don’t understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better. Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn’t do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That’s no good. Conclusion Chiropractors don’t have to go about marketing their practice the same as everyone else. In fact, they shouldn’t. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people. A chiropractor’s personality,...
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    25 m
  • Mindset vs Habits: Which is More Important For Chiropractors?

    Mindset vs Habits: Which is More Important For Chiropractors?
    Sep 16 2024

    The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.”

    I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little god. You don’t create the world around you with your thoughts. You don’t manifest anything.

    There…I said it. It felt good, too.

    Now, don’t get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions.

    If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I don’t particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel.

    A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the road…pen to paper. If you want to change your life, you are going to have to work for it.

    With that said, it’s easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit.

    That’s why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits.

    We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they aren’t honest to themselves or anyone else about their situation.

    They act as if admitting that they are struggling or saying that their practice isn’t doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, “EVERYTHING IS AWESOOOOME!!!”

    If that’s something you struggle with, let me ease your mind. Your thoughts and words don’t have that sort of power. You aren’t God….which is a good thing.

    You aren’t going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you don’t know what you are doing and you have bad habits. It’s not because you complained when you should have said something positive.

    Lying is never good…even when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isn’t fine, that’s exactly what you are doing. My suggestion is that you be honest with yourself.

    Don’t think more highly of yourself than you should. Don’t think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you don’t know what you are doing, start learning.

    The future, more successful YOU knows things that you don’t currently know and has habits that you don’t currently have. So work on that. Start learning new things. Start developing better habits. That’s how you’ll become the person you want to become.

    OH…and it doesn’t hurt to have a good attitude along the way.

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    19 m
  • Why Do Chiropractors Have A Chiropractic Website?

    Why Do Chiropractors Have A Chiropractic Website?
    Sep 12 2024
    When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don’t have a chiropractic website, but those chiropractors are the exception to the rule, not the norm. In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, “Do I really need a chiropractic website?” to “I definitely need a chiropractic website.” Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they don’t necessarily understand why or how their website can help them. Chiropractors do the same sort of thing with social media. They know social media can help them reach more people and grow their practice, but they often don’t understand how. So most chiropractors get on social media without a plan, and most chiropractors don’t really benefit from their social media efforts. Chiropractic websites are similar. Most chiropractors have a website, but most chiropractors aren’t getting the full benefit from having a website. When they started their practice, they threw something up on the internet themselves or they paid someone at a chiropractic website company to do it for them, with little or no thought as to the point of the website. I’m constantly amazed at the number of chiropractors who KNOW they have a crappy website, but they don’t do anything about it. They’ve had a crappy website for YEARS. It’s like they just assume that websites don’t work in their area. Maybe it’s not your area. Maybe your website just sucks. And if you aren’t getting anything from your chiropractic website, why do you have it? Even the $20/yr you pay GoDaddy for a URL is a waste of money if the website isn’t helping your practice grow. Heck, I’d rather waste $20/yr on Lotto scratchers than pay for a pointless URL. At least the scratchers give me a possible ROI. Your chiropractic website is supposed to be an asset to your practice. Your chiropractic website should be functioning like a virtual marketing CA who’s out on the internet attracting new patients to your practice and helping them schedule their first appointment. But most chiropractors and chiropractic website companies miss the point. Websites that chiropractors build themselves are usually terrible. And by terrible, I mean they look bad, the user experience is bad, the sites don’t show up on Google, and the process of becoming a new patient is clunky and unclear. Chiropractic website companies aren’t much better. Some of the very first chiropractic website companies took a more-is-more approach to websites. Instead of focusing on the main thing, which should be scheduling a new patient appointment, they fill the website full of everything anyone could possibly want to know about chiropractic. It seems like almost every chiropractic website company that has popped up over the years has decided to copy and paste what they saw the OGs doing. Chiropractic website companies are creating cluttered, unorganized, unfocused chiropractic websites…and chiropractors everywhere are paying for them. Why do they do that? Well…the answer is simple. The chiropractic website companies are making websites for chiropractors, not patients. The chiropractors are the ones paying for the sites, so the site has to appeal to the chiropractor…otherwise, they won’t pay for it. Are you starting to see a problem yet? If you pay for a website that is attractive to chiropractors, but your patients aren’t chiropractors, your website is built for the wrong person. A great chiropractic website is built with the new patient in mind. If you miss that, you miss the whole point. Your chiropractic website should be built and designed in such a way that it helps new patients find you, and when those people find you, your website should help them choose you. When a good fit for your office finds your website, it should be exactly what they were looking for. There should be an internal sigh of relief for them that says, “Thank God. I found the right place.” Then the process of becoming a new patient should be so straightforward a knuckle-dragging Neanderthal could figure it out. Clutter is not helpful. A lack of clarity is not helpful. The detailed history of chiropractic, the 5 different phases of chiropractic care, and a stupid spinning spine are NOT helpful. They are distractions. So if your chiropractic website isn’t helping your practice reach new people and helping those new people choose you, why do you even have it? It’s pointless...
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    8 m
  • New Chiropractors Desperately Need HELP

    New Chiropractors Desperately Need HELP
    Sep 10 2024

    I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you.

    Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance you will fail as a chiropractor.

    If you don’t outright fail, you may be just successful enough that you don’t quite (which would be better), and stay stuck in a stressful, low-profit chiropractic practice. You’ll constantly be frustrated.

    You will probably get angry about the fact that you get better results with your patients than other chiropractors in your area, but they are successful and you aren’t. But here’s the thing, they aren’t more successful than you because they get better results with their patients.

    They are more successful than you because they know things about running a practice that you don’t know, and they have good habits that you don’t have.

    If you want to be successful, have less stress, and help the number of people that you say you want to help, you need to start learning things about running a practice that you don’t currently know, and you need to start developing habits that you don’t currently have. There’s no way around it.

    I don’t care if you were the youngest person in your chiropractic class or you were the oldest. Time is NOT your friend. If you keep lying to yourself about needing help, you will fail. You’re not going to “figure it out” with time.

    The only thing that the passing of time will do is make you older. So stop thinking about doing something. Stop talking about doing something. START DOING SOMETHING. You desperately need help.

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    4 m
  • Chiropractic SEO: 2 Things That Chiropractors Need To Understand About Their Search Engine Optimization

    Chiropractic SEO: 2 Things That Chiropractors Need To Understand About Their Search Engine Optimization
    Sep 3 2024
    Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that’s you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving. But I don’t think that “SEO is important” is shocking news to most chiropractors. Unless you’ve been living under a rock, you know that people aren’t going to the Yellow Pages looking for a chiropractor. They are going to the internet. What they find or don’t find determines who their next chiropractor is going to be. Although most chiropractors understand that SEO can be very valuable for their practice, that’s about where their SEO knowledge stops. Sometimes I’m shocked at the basic lack of understanding chiropractors have regarding SEO. It’s not that I expect chiropractors to be SEO experts, but it’s impossible to make good decisions about something that you misunderstand. Many chiropractors are in a position where they want to improve their SEO, but their ignorance about SEO makes them susceptible to dishonest SEO services. Many chiropractors think that their chiropractic website company is doing ALL their SEO for them. (They aren’t.) Other chiropractors are paying for expensive SEO, but they don’t even know what is being done for them. Ignorance may be bliss, but it’s not helpful when making business decisions. SEO is no exception to that rule. As I said, I don’t expect chiropractors to be SEO experts. But I do want to give you some basic information that will help you make better SEO decisions when deciding how to spend your chiropractic SEO dollars. Here are 2 things you really should know about chiropractic SEO. 1. SEO is Just Relationship Building with Google Chiropractors understand referrals, so I’m going to talk about referrals to better explain SEO. When someone refers a potential patient to you, it’s because the referring person trusts you and believe you will do a good job. They have most likely come to that conclusion through conversations and personal experiences with you. The simplest way to think about Google is as a referral source. When someone goes to Google and types in “Chiropractor near me” they are asking Google for a referral. They are asking Google who the best chiropractor near them is. The order in which Google ranks chiropractors in a search has to do with trust and proximity. The chiropractors in the area who Google trusts the most are the chiropractors who will rank the highest. If Google doesn’t trust a chiropractor or is unsure about a chiropractor, those chiropractors will rank the lowest in the search results. Google wants to give the best answer to every question that people ask. So if Google doesn’t trust you and isn’t sure that you are going to treat people well, your chiropractic practice is not the one Google is going to refer people to. You won’t rank well. That’s why the purpose of good chiropractic SEO is to build trust with Google. But Google doesn’t build trust through conversations and experiences the way that you and I do. Google builds trust through data and analytics. Google looks at things like structured data, metadata, image tags, and internal linking. Google looks at backlinks, citations, website authority, and reviews. Google is constantly gathering data about a chiropractor to determine if that chiropractor is trustworthy. Building trust the way that Google understands it and communicating who you are and what you do to Google in a way that Google understands is what quality SEO is all about. This is also why trying to trick Google with shady SEO hacks isn’t a good idea. Is that how you would treat a person who you want to trust you and refer people to you? Hopefully, not. You don’t build relationships with people by being shady and you don’t build trust with Google that way either. Trying to hack Google is bad SEO practice. The “secret” to SEO is that there is no secret. In order to build trust with Google and rank as high as possible, you have to do a lot of little things, consistently, and correctly (the way that Google cares about). If you do that, your website will build authority. It will demonstrate to Google that you are trustworthy. That authority and trustworthiness will be the reason you outrank the other chiropractors in your area. 2. SEO Is NOT Just Adding Words To Your Website There are a couple different extremes when it comes to SEO. Some people try to make SEO sound so complicated that no one short of a NASA engineer could possibly understand it. Other people try to make SEO sound so simple that a knuckle-dragging Neanderthal could do it and do it well. Both of those extremes are incorrect. Any chiropractor who thinks they can just add a bunch of keywords to their ...
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    19 m
  • Common Chiropractic Objections According To ChatGPT

    Common Chiropractic Objections According To ChatGPT
    Aug 27 2024

    I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor’s perspective to either confirm or deny each allegation.

    The 9 chiropractic objections were this:

    • Lack of Scientific Evidence
    • Overemphasis on Spinal Manipulation
    • Risk of Injury
    • Inconsistent Training & Standards
    • Scope of Practice
    • Promotion of Unproven Therapies
    • Cost & Insurance Issues
    • Alternative to Proven Medical Treatments
    • Association with Anti-Medical Sentiment

    So in this week’s podcast, I decided to talk about these 9 chiropractic objections. I discuss which objections are fair and which ones aren’t. I also talk about why chiropractors tend to be insecure and why they shouldn’t be.

    Let’s talk about it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    30 m
  • How To Become The More Successful Version Of You And Avoid Struggling For 10 Years

    How To Become The More Successful Version Of You And Avoid Struggling For 10 Years
    Aug 19 2024

    I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He’s a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started.

    While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesn’t mean they know what they are doing.

    I agree. A lot of chiropractors survive for years without ever thriving. They can’t seem to get their practice to the level they want. They can’t seem to put together consistent practice success. It’s frustrating.

    Over the years, when I speak to chiropractors like that, it’s obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the business they would automatically know how to run the business itself. Chiropractors are no different.

    Chiropractors make a lot of assumptions. Many chiropractors assume if they know how to take care of patients, they will know how to run a practice. They assume if they do a good job of taking care of patients, they won’t have to worry about the business. Chiropractors assume that if they can just get through the 5-year mark or the 10-year mark in practice, they will be fine. Unfortunately, none of that is true.

    If you are going to be a successful chiropractor, you are most likely going to have to own your practice. If you own your practice, you need to be a competent small-business owner in order to thrive.

    No, you don’t have to be the CEO of a Fortune 500 company. You don’t have to know how to manage 25 different locations with 200 staff members. However, you do need to learn some small-business basics, and you need to develop some good small-business habits.

    The future (more successful) you knows things that you don’t currently know and has habits that you don’t currently have.

    Regardless of how many years you have been in practice as a chiropractor, if you want to help more people and make a good living doing it, you need to start with the basics. Be honest about your shortcomings. Start learning new things about running a practice. Develop better habits. Get help.

    If you aren’t sure where to start, check out my NEXT Step program. It’s an incredible resource for chiropractors who are getting started and for chiropractors who have been out for a while but still feel stuck.

    If NEXT Step isn’t a good fit for you, find something else that can help you. We live in an age where information is abundant. If you aren’t getting help it’s because you aren’t looking for it. That’s on you. It’s no one else’s fault.

    The last thing I will say is this. There’s a Chinese proverb that states, “The best day to plant a tree is 20 years ago. The second best day to plant a tree is today.” If you have been out in practice for 10 years and you still aren’t where you want to be, you can’t do anything about the past.

    Don’t let your pride get in the way of your future success. Be honest about your situation and start making changes today.

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    18 m
  • Retention vs Outreach – Which One Should Chiropractors Focus On The Most?

    Retention vs Outreach – Which One Should Chiropractors Focus On The Most?
    Aug 12 2024

    The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don’t focus on patient retention as much as they should because it doesn’t produce immediate changes in their practice like outreach can.

    It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast.

    So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice.

    Let’s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
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    19 m