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Summary

In this episode, Joe Lambert shares his journey in the roofing industry and how he got involved in the roof restoration insurance business. He discusses the changing landscape of the roofing industry and the importance of staying ahead of trends. Joe emphasizes the need for continuous learning and surrounding oneself with smart and motivated people. He also provides sales advice for roofing companies, highlighting the importance of training and creating a positive work environment. Joe introduces FibraSeal Base, a revolutionary roof coating product that eliminates the need for traditional three-course methods. He explains how this product is set to revolutionize the commercial roofing industry. Finally, Joe discusses the growing market for roof coatings and the opportunities it presents for contractors. In this conversation, Joe Lambert, a representative from Fleet Applied Roofing, discusses the benefits and growth of their product, Fiber Seal Base, in the commercial roofing industry. He highlights the ease of application and durability of the product, as well as its ability to prevent leaks and extend the lifespan of roofs. Joe also emphasizes the importance of contractor training and certification, as well as the development of new products by Fleet Applied Roofing. He mentions the use of social media for promotion and the future of the commercial roofing industry. Joe concludes by offering conversations, samples, and training to those interested in trying their products.

Chapters

00:00 Introduction and Joe's Background
06:28 The Changing Roofing Industry
09:46 Staying Ahead of Trends
14:23 Taking Care of Yourself for Success
20:54 Introducing FibraSeal Base
26:22 The Growing Roof Coating Market
26:51 Introduction to Fleet Applied Roofing and Fiber Seal Base
27:20 Benefits of Fiber Seal Base
28:13 Expansion and Growth of Fleet Applied Roofing
29:12 Importance of Contractor Training and Certification
30:11 Development and Expansion of Products
33:02 Utilizing Social Media for Promotion
34:27 The Future of the Commercial Roofing Industry
35:25 Importance of Roof Inspections
36:23 Benefits of Roof Coatings
40:20 Comparison of Fiber Seal Base with Other Roofing Solutions
43:09 Offering Conversations, Samples, and Training
46:14 Transformational Relationships with Customers
47:33 Learning from Mistakes and Focusing on People
49:01 Question for the Next Guest
50:20 Closing Remarks and Recommendation

In this conversation, Alex Boerma, an expert in the roofing industry, discusses his experience and strategies for running a successful roofing business. He highlights the importance of focusing on a specific niche, such as insurance deals or government programs, and building a strong brand and reputation. Alex emphasizes the value of providing excellent customer service and educating homeowners about the roofing process and the value they are receiving. He also emphasizes the need for a well-organized administrative setup to track leads, prospects, and projects. Finally, Alex advises against relying on a single marketing strategy and suggests diversifying marketing efforts to reach a wider audience. In this conversation, Alex Boerma discusses his marketing and sales strategies for the roofing industry. He emphasizes the importance of targeted marketing, using postcards and online ads to reach potential customers in storm-damaged areas. He also highlights the value of follow-up and face-to-face interactions in closing deals. Alex suggests that companies should allocate 10-15% of their gross revenue to marketing and advises against relying on a single marketing channel. He also discusses the potential pricing models for selling leads to roofers. Overall, Alex's approach combines effective marketing tactics with personalized sales efforts to generate leads and close deals in the roofing industry.

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Chapters

00:00 Introduction and Company Overview
00:25 Importance of Administrative Structure
06:53 Planning and Spreading the Word
09:09 Customer Relations and Value Stacking
14:48 Dealing with Price Objections
18:47 Creating an Effective Administrative Structure
20:27 The Importance of Marketing
20:54 The Importance of Online Presence
21:22 Diversifying Marketing Strategies
22:20 Utilizing Postcards and Follow-up
23:19 The Power of Face-to-Face Interaction
24:21 The Role of Sales in Closing Leads
25:30 The Importance of Persistent Follow-up
26:36 The Value of In-Person Visits
27:39 Building Customer Relationships
29:29 The Power of Personalized Communication
30:28 Buying Favors through Customer Support
31:42 Generating Leads through Marketing
35:10 Determining Marketing Budgets
36:09 Pricing Marketing Services
39:15 The Importance of ROI in Marketing
42:10 Covered Topics
43:10 Journey to Success
44:27 Memorable Mistakes and Solutions

In this conversation, Willem Campbell, owner of All or Nothing Construction, shares his experience in the roofing industry and his strategies for insurance restoration. He discusses the company's rapid growth, primarily through door knocking and organic referrals. Willem also provides insights into working with insurance companies and managing cash flow in the insurance restoration process. He emphasizes the importance of building a strong team and implementing efficient processes to support the company's expansion. In this conversation, William Campbell, the owner of a roofing company, shares his experiences and insights. He discusses dealing with difficult customers and the challenges of door knocking. He also talks about his proudest moment as a company owner and his plans for expanding the business. William shares his ranking of lead generation methods and offers advice to his younger self. The conversation concludes with a question for the next guest.

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Chapters

00:00 Introduction and Background
05:05 Company Growth and Lead Generation
07:22 Door Knocking as a Primary Lead Source
13:14 Top Insurance Companies to Work With
15:26 Timeline for Insurance Restoration
20:46 Challenges in Building the Company
22:44 Hiring and Building a Team
26:49 Dealing with Difficult Customers
33:02 Proudest Moment as a Company Owner
35:37 Best and Worst States for Roofing
38:09 Expanding the Business
39:05 Ranking Lead Generation Methods
41:58 Advice for Younger Self
43:29 Question for Next Guest