• S3E2 - Objection Handling: The Houdini Technique for Justifying Your SaaS’s Higher Costs

  • Aug 11 2024
  • Duración: 18 m
  • Podcast

S3E2 - Objection Handling: The Houdini Technique for Justifying Your SaaS’s Higher Costs

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  • About SaaS Simplified

    Thank you for tuning into SaaS Simplified. This podcast aims to simplify Software-as-a-Service and enhance your go-to-market skills. With over 10 years in the software industry, I've developed the 3-Pronged Approach to SaaS Sales and led various commercial teams. Here, I'll share techniques and frameworks to improve your sales skills.

    About Season 3, Episode 2

    Topic: OBJECTION HANDLING.

    What you will learn? The HOUDINI TECHNIQUE for Handling Objections, Part 1.

    🎓The following episode explores the Houdini Objection Handling Technique, used to justify your software’s seemingly higher costs when faced with objections about your product being too expensive, compared to the competition.

    I hope you enjoy the content. If you do, I encourage you to visit my website, https://feichtner.me/ where I share more content for SaaS sales reps like you.

    Also subscribe or leave a review and make sure to connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    — Michael Feichtner
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