Episodios

  • Life Science Marketing Investment Success | SCORRCast
    Jul 17 2024

    Which strategies are most successful for life science marketing investments? Find out in this episode of the SCORRCast.

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    39 m
  • Top 3 Essential Marketing Strategies | SCORRCast
    Jul 10 2024

    In this insightful episode of SCORR Cast, host Alec McChesney dissects three essential marketing strategies for life science companies: understanding your audience, effective storytelling, and performance marketing. He discusses creating tailored content for different buyer roles, addressing industry challenges through compelling narratives, and balancing performance marketing efforts. The episode offers actionable insights to help companies shift from a performance-driven approach to a balanced strategy, focusing first on audience understanding and storytelling before capturing demand.











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    18 m
  • The Power of Proactive M&A Planning | SCORRCast
    Jul 3 2024

    M&A planning is essential for success. Get tips from SCORR, specific to the life sciences industry, in this podcast episode.

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    1 h y 3 m
  • Life Science Marketing - Falling in Love with Your Clients' Problems
    Jun 26 2024

    Providing valuable solutions as a life science marketing agency starts with falling in love with your clients' problems.

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    5 m
  • Expert Answers to Your Top Marketing Automation Questions
    Jun 19 2024

    Twice as many leads. That’s the difference between those who are taking advantage of marketing automation and those who are missing the boat.

    Marketing automation is quickly becoming essential for nearly every industry. It leverages existing content, enhances your lead generation, empowers active lead nurturing, and provides a precise understanding of the ROI behind each marketing strategy.

    Join experts from SCORR Marketing for a LinkedIn Live discussion on what a strong marketing automation strategy can do for your business.

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    1 h y 2 m
  • The Importance of a Strong Brand Story
    Jun 12 2024

    Explore the impact of a brand story at all levels of a life science organization in this episode of The SCORRCast.

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    5 m
  • Transform Your Life Science Marketing With Copy
    Jun 5 2024

    A conversation with Carl Stevens and Taylor Simoes from SCORR Marketing about the transformative power of copy in life science marketing. We discuss how effective copy stems from a profound understanding of your ideal customer and a clear grasp of why people choose to engage with your organization. We concluded that excellent copywriting is invaluable at every stage of a company's growth, as it has the potential to influence every facet of the business.

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    1 h y 4 m
  • Welcome to the SCORRCast
    Jun 5 2024

    Join us on the SCORRCast for top life science marketing insights from experts across the industry.

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    2 m