• SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ

  • Apr 25 2024
  • Duración: 26 m
  • Podcast

SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ

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  • Resumen

  • Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.

    Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about:

    • 01:26 - The Impact of Branding

    • 02:20 - Educating Consumers about FBA Sellers

    • 04:25 - The Foundation of a Brand

    • 05:27 - Ideal Ways of Knowing Your Customers

    • 06:43 - Balancing Aesthetics with Information

    • 07:36 - Why Having an ‘About Us’ Page is so Important

    • 08:28 - The Risks of Exclusion

    • 09:07 - How Companies Endanger Profits

    • 11:36 - Always Be Authentic

    • 13:06 - Copy vs. Visual Design

    • 15:33 - The Power of Before/After Images

    • 17:03 - How to Use Colors in Branding & Logos

    • 20:17 - Why Brands Fail to Compete

    • 22:13 - The Potential for Growth in E-Commerce

    Key Takeaways:

    1. Know Your Customer And What They Want

    2. Establish A Dtc Brand And Sell On Amz

    3. Concentrate On Providing Information & Value

    4. Be Inclusive

    5. Don’t Underestimate Images

    6. Be Original To Stand Out.

    7. Learn How To Drive Change
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