In this engaging episode, Jonathan explores the selling potential of TikTok Shop with guru Mina Elias. Mina provides guidance on how to get started, what to look for, and insights into how to build a strong ad presence on the platform. The AMZ FBA expert gives sellers everything they need to know to harness TikTok's platform to maximize their sales and gain unrivaled visibility for their brand by following a simple simple steps. Learn about seasonal campaigns, effective affiliate partnerships, and the importance of creative content, all while getting the inside scoop on the latest trends and opportunities in TikTok Shop.

• 01:34 - The Threat TikTok Shop Posed to Amazon

• 04:18 - Why FBA Sellers Need to Start Selling on TikTok

• 06:05 - The Benefits of Selling on the Platform

• 07:33 - TikTok’s Impact on Amazon Search Trends

• 09:47 - Why the Platform Can Easily Elevate Brand Visibility

• 12:16 - How to Get Started Selling on TikTok Shop

• 13:35 - Setting Up Mutli-Channel Fulfillment

• 14:46 - Recruiting Influencers as Affiliates

• 17:08 - How to Transform Content into TikTok Ads

• 19:42 - Leveraging Audience Insights to Boost Conversions

• 22:44 - The Product Category that Performs Best on TikTok

• 24:16 - Why Amazon Can’t Compete with TikTok

• 28:04 - When Should Sellers Launch on TikTok Shop?

• 30:16 - How to Utilize TikTok Trends and Seasonality

• 31:50 - The Costs Associated with Selling on TikTok Shop

1. There is a lot of money to be made on TIkTok Shop. Younger consumers are more likely to make purchases on the platform and its presence in ecommerce is certain to keep accelerating.

2. Strategically Engage and Validate Influencers. There are plenty of affiliates that might match your criteria, but double-check to make sure that they are legitimate. It is important to see how large and engaged their following is.

3. Prioritize Reviews. Social proof is as essential on TikTok as it is on Amazon or any other ecommerce platform. Be sure to establish the credibility of your brand on TikTok Shop with customer reviews.

4. Test and Monitor Ad Performance. It will be necessary to test creatives to see what will appeal most to your audience and lend to conversions. Start small, test, analyze the data, and then iterate.

5. Take Advantage of Seasonality and Trends. Trends are a huge part of the TikTok culture. Be sure to capitalize on the opportunities that they present. The same goes for seasonality.

6. Social Media is the Future. Whether we like it or not, the lives of consumers are going to be heavily invested in platforms like TikTok and a brand presence on them is essential. It will be important to recognize these cultural shifts and adapt to them.

In this insightful episode of The Seller's Edge, Jonathan D'Ambrosio sits down with Amazon advertising expert Elizabeth Greene to discuss the complexities of running PPC campaigns on Amazon. They explore the mechanics of sponsored products on listings and search pages, examining how these ad strategies impact visibility and consumer engagement. Elizabeth provides a detailed look at current PPC features and the two discuss the potential of AI in transforming how consumers find and purchase products.

Elizabeth shares her personal experiences and professional insights, highlighting the challenges sellers face with PPC campaigns. They also discuss the exciting yet uncertain future of AI in advertising, emphasizing the need for adaptability and innovation in ad strategies. With a wealth of information, Elizabeth offers actionable tips for Amazon sellers to optimize their advertising efforts and stay competitive in a hyperactive marketplace.

Don't miss out on this valuable discussion!

• 01:15 - Balancing Data with Instincts

• 03:26 - Why Data is Often Misleading on Amazon

• 08:07 - Catchall Auto-Campaigns for Your Entire Catalog

• 10:50 - How to Avoid Ad Waste

• 12:05 - Catchall Auto-Campaigns for Individual Products

• 12:46 - Same Keyword, Different Ad Type

• 15:34 - Common Advertising Mistakes that Sellers Make

• 16:17 - “Ranking Doesn’t Equal Sales. Sales Equal Sales.”

• 17:29 - Focus on Growth at Product Level Rather than at Brand Level

• 18:37 - Competitor Conquesting (Test It and See!)

• 20:42 - How Much Does Organic Cannibalization Matter?

• 23:51 - Sending Positive Signals to the Algorithm

• 27:53 - Amazon’s push to get Sellers Using Prime Video Ads

• 32:06 - The Evolution of Amazon’s Ads

• 36:13 - What Should Sellers be Prepared for?

Key Takeaways:

• Develop a holistic ad strategy
• Adapt the approach to your brand and product lifecycle
• Embrace data but trust your instincts
• Invest in strong listing content
• Be wary of AI targeting
• Test Prime Video ads

About Elizabeth Greene

Elizabeth Greene is an Amazon advertising specialist with extensive experience in helping sellers optimize their ad strategies. As the co-founder of Junglr, she provides expert insights and practical solutions for navigating the complexities of Amazon's advertising ecosystem. Learn more about her work at Junglr.

Join host Jonathan D’Ambrosio as he chats with Matthew Tesvich, founder of Ox Sox. From battling smelly feet to creating socks that are comfortable, odor-neutralizing, and eco-friendly, Matthew shares his journey. Tune in for valuable insights into product perfection, brand protection, and the art of testing assumptions. Whether you’re a sock aficionado or an aspiring entrepreneur, this episode has something for you!

Matthew’s childhood struggle with foot odor led him to think outside the sock. How could he create something that tackled this common problem head-on?

Matthew’s transition from athlete to entrepreneur wasn’t easy. But passion fueled his drive to create something extraordinary.

Sourcing materials for Ox Sox was no walk in the park. Matthew shares the ups, downs, and dead-ends he encountered.

Why testing matters: Matthew’s insights into perfecting the product and listening to early adopters.

Behind the scenes: How Ox Sox got its catchy name and why it matters.

Matthew’s triple-threat socks: Comfort, odor control, and durability. The magic formula behind Ox Sox.

Success isn’t just about sales numbers. Matthew’s perspective on measuring impact.

How Ox Sox stole the spotlight during the holiday shopping frenzy.

Staying ahead of the game: Matthew’s approach to refining Ox Sox’s unique selling points.

Beyond profits: Matthew’s commitment to sustainability and purpose.

Know your audience: How Ox Sox tailors its marketing to specific customer segments.

Getting Ox Sox off the ground: Matthew’s go-to-market strategy.

Customer feedback as a compass: How it shapes Ox Sox’s evolution.

Matthew’s battle against copycats and protecting the Ox Sox brand.

Shipping logistics: Matthew’s early lessons in cost management.

The school of hard knocks: Matthew’s takeaways from inventory mishaps.

• Avoid assumptions about customer behavior.

• Prioritize durability and effectiveness in your product.

• Maximize publicity and press opportunities.

• Stay customer-focused at all times.

• Authenticity drives sales.

• Delegate to the experts when needed.