Episodios

  • SEO Last Week: Let's EEAT!

    SEO Last Week: Let's EEAT!
    Jan 20 2023
    In a strange turn of events, Google was crystal clear about what they want from SEO's. In this episode I break down what to do on your website so you can create a blueprint for SEO in 2023. For more information, visit shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 m
  • Special Edition: How is AI going to impact SEO? Hint... It's not content.

    Special Edition: How is AI going to impact SEO? Hint... It's not content.
    Jan 11 2023
    The internet is abuzz about AI/Chat GPT/etc. and the impact it's going to have on the SEO world. Many are saying that now websites will be able to upload all the content they want easily and win the SEO game. But I don't believe this will be the win. I think the win will come later when people become used to how to use AI and expect the results to be as good as Google's results but as fast as Chat GPT can deliver them. In this video, I dive into a quick history lesson to explore why creating more AI generated content will actually HURT your SEO efforts in the long run and how to be prepared for the future of SEO. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 m
  • SEO Last Week: November 21, 2022 - Convenient Algorithm Update Timing

    SEO Last Week: November 21, 2022 - Convenient Algorithm Update Timing
    Nov 21 2022
    An algorithm update right before the holiday shopping season? Get right out of town! The truth is... Google does this every year. But! Things are also getting really cool in Google land and Shawn the SEO Geek dives in head first to cover it all. Here's what you can expect... A recap of the algorithm update Google's expanding of the Knowledge Graph Roll out of the Multisearch function Check it out and let us know if you have any questions! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 m
  • SEO Last Week: November 4, 2022 - Do Keywords Matter?

    SEO Last Week: November 4, 2022 - Do Keywords Matter?
    Nov 4 2022
    We are back! In this episode, Shawn the SEO Geek digs into some recent updates, GA4, Backlinks and asks the question... "Do Keywords Matter?" We hope you enjoy! Let us know if you have any questions by visiting shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • SPECIAL EDITION: Google's Helpful Content Update Announcement

    SPECIAL EDITION: Google's Helpful Content Update Announcement
    Aug 22 2022
    Did you hear?? Google is releasing an updated designed to favor high quality content that is written for people instead of search engines. In this special episode, Shawn the SEO Geek digs through Google's announcement and shares a little history of Google's algorithm updates. As always, if you have any questions, feel free to head over to shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 m
  • Lessons from Google & How I Quadrupled by Impressions

    Lessons from Google & How I Quadrupled by Impressions
    Aug 18 2022
    Welcome to the new format of SEO Last Week with Shawn the SEO Geek! In this episode, Shawn draws the line between what Google has been up to, some weird things that have come to the surface and how we can apply this to our businesses... big or small. THEN... Shawn dives into the strategy he used to quadruple his impressions on Google and what he plans on doing with this. Let us know what you think of the new show format! Tools mentioned in the show: Answer the Public SEM Rush For more information, visit https://www.shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 m
  • SEO Last Week: August 15, 2022 - The Return and Some Updates about the future of this show

    SEO Last Week: August 15, 2022 - The Return and Some Updates about the future of this show
    Aug 15 2022
    Welcome to SEO Last Week! In this episode, Shawn the SEO Geek talks about the future of this podcast and the direction its going. Short sweet and to the point, just as expected. For more information, visit https://www.shawntheseogeek.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    8 m
  • SEO Last Week: July 15, 2022 - The Future of SEO Strategy

    SEO Last Week: July 15, 2022 - The Future of SEO Strategy
    Jul 15 2022
    In this Google heavy episode, Shawn the SEO Geek dives into some of the changes happening in Google Land and what they mean for your strategy. Quick show highlights: More changes to the core algorithm Guidance by Google about backlinks Data that was randomly anonymized and what it means. To learn more about Shawn the SEO Geek, visit https://www.shawntheseogeek.com/ To connect with Shawn, visit LinkedIn: https://www.linkedin.com/in/shawnswaim/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 m