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Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.

Takeaways

• Websites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial for websites to be clear, customer-focused, and resonate with target prospects.
• B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. It is important to identify bottom-of-the-funnel keywords and build best-in-class landing pages for each offer.
• Sam's engaging and humorous LinkedIn content, such as the Ask the Public series, has helped build his personal brand and differentiate him from others in the industry.
• Creating YouTube videos related to targeted keywords can help dominate search results and increase click-through rates. Embedding these videos on relevant website pages can also enhance the user experience.
• Consistency and longevity are key to building a successful personal brand and driving business growth.

See Sam's agency Breaking B2B

Watch the episodes on Youtube - https://youtu.be/asXowTA0SgU

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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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