No matter what you're selling, everyone goes down this funnel. In this episode, we discuss how incorporating video into each stage of your marketing and sales funnel can transform your business. I define what a funnel is and break down the traditional marketing and sales funnel into four key stages: Attention, Interest, Desire, and Action. Then, I discuss into the video marketing funnel and how video can enhance each stage. From creating compelling content that sparks curiosity to using videos that encourage sales interactions and onboarding new clients effectively, we cover it all. Tune in to know how video content can capture attention, deepen engagement, drive conversions, and maintain customer relationships.
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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

What does it take to go from zero dance experience to owning the happiest dance studio on earth? In this episode, I sit down with Sam Sinns, a former Disney dancer and the owner of Twirl dance studio in Newtown Square, PA. Sam shares his incredible journey from starting as a Disney dancer with zero dance experience to opening his own dance studio: Twirl. Twirl is founded on principles Sam learned at Disney, aiming to create a space where every dancer feels valued and inspired to achieve their best. Tune in as we explore Sam’s amazing journey, how Twirl started, and what makes it special.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we are joined by Katy and Chris, life partners and owners of TAFF Treats, a freeze-dried candy business based in Brookhaven, PA. Chris and Katy discuss how their business started, the choices they made as entrepreneurs, and the obstacles they've encountered. TAFF Treats offers a unique selection of 25 different freeze-dried candies and treats, from peanut brittle to nerd clusters. TAFF is an acronym for “Taste Anything For Free”, which reflects their goal of letting customers sample treats for FREE and only buy what you liked. They also discuss their community collaborations and future goals for TAFF Treats. Listen in to discover how they turned their passion into a thriving freeze-dried candy business.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.