No matter what you're selling, everyone goes down this funnel. In this episode, we discuss how incorporating video into each stage of your marketing and sales funnel can transform your business. I define what a funnel is and break down the traditional marketing and sales funnel into four key stages: Attention, Interest, Desire, and Action. Then, I discuss into the video marketing funnel and how video can enhance each stage. From creating compelling content that sparks curiosity to using videos that encourage sales interactions and onboarding new clients effectively, we cover it all. Tune in to know how video content can capture attention, deepen engagement, drive conversions, and maintain customer relationships.
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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

What does it take to go from zero dance experience to owning the happiest dance studio on earth? In this episode, I sit down with Sam Sinns, a former Disney dancer and the owner of Twirl dance studio in Newtown Square, PA. Sam shares his incredible journey from starting as a Disney dancer with zero dance experience to opening his own dance studio: Twirl. Twirl is founded on principles Sam learned at Disney, aiming to create a space where every dancer feels valued and inspired to achieve their best. Tune in as we explore Sam’s amazing journey, how Twirl started, and what makes it special.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we are joined by Katy and Chris, life partners and owners of TAFF Treats, a freeze-dried candy business based in Brookhaven, PA. Chris and Katy discuss how their business started, the choices they made as entrepreneurs, and the obstacles they've encountered. TAFF Treats offers a unique selection of 25 different freeze-dried candies and treats, from peanut brittle to nerd clusters. TAFF is an acronym for “Taste Anything For Free”, which reflects their goal of letting customers sample treats for FREE and only buy what you liked. They also discuss their community collaborations and future goals for TAFF Treats. Listen in to discover how they turned their passion into a thriving freeze-dried candy business.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we sit down with Sarah Forti, Realtor and Team Owner of Forti Homes, and Jackie McCormick, a dedicated real estate professional committed to helping individuals find their perfect home. Sarah and Jackie talk about their journey from working as individual agents to forming a highly successful real estate team, sharing the challenges they faced and rewards of building a cohesive unit. They discuss current real estate market trends and how they've changed over the years. They share insights from their experience in real estate, discussing everything from pricing strategies to essential tips for homebuyers. Tune in for tips for home buyers and sellers, like trusting in your agent, knowing pricing strategies, and making smart choices.
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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we are joined by Matt Ralph, franchise owner of Snapology and member of the Newtown Square Business Association. Matt talks about his journey of discovering Snapology and its innovative approach. Snapology uses hands-on activities to educate children in science, technology, engineering, art, math, and literacy, all while building social skills and teamwork. Matt discusses how the programs of Snapology encourages creativity, critical thinking, and teamwork among children, preparing them for real-world challenges.

Listen in as Matt shares how Snapology's approach teaches kids problem-solving and resilience, setting them up for success.
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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we sit down with Carol Kaplan Ruark, the Executive Director of Garrett Williamson, to explore the incredible work this non-profit organization does in connecting people with nature and supporting under-resourced families. From agriculture education and childcare to summer camps, Garrett Williamson offers a unique environment for children and families to learn and grow. Join us as Carol shares her 14-year journey with the organization, the rich history of Garrett Williamson, and their ongoing mission to nurture connections between people and nature.

Tune in to learn more about the amazing programs, the dedicated team, and the beautiful property that makes Garrett Williamson a special place for the community.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

We've gotten a few questions recently about how we work with clients - and we break it down in the latest episode of the SHOEMAKER LAB.

Mainly, we have two ways we go to market - single project videos and a monthly retainer. It all depends on the goals of each unique client and the deliverables we are producing for our clients. Whether it's a single piece of video content, like an advertisement, brand story, event highlight film; or if it's an ongoing engagement where we are providing regular content like Reels/Shorts or a Podcast, we can meet all of your video marketing needs.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity! This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we sit down with Karen, Dan, and Mike, the passionate owners of D&K Appliances. They share their amazing journey from a small garage-based service in Springfield to a flourishing enterprise with over 40 employees and 2 locations in PA. We learn about the unique aspects that go into the growth of D&K Appliances, including their exceptional service, extensive product offerings, and the decision to expand to Flourtown.

Join us for an engaging conversation about the values, challenges, and successes that have shaped D&K Appliances into the beloved community business they are today.