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Welcome back to “SICK SCARED and STUPID”, the podcast dedicated to empowering people to excise the cancerous analysis paralysis that runs rampant in our modern world, reject victimhood, and embrace personal accountability in order to take control of their health, mindset, and ultimately, their lives.

In this episode, Jake interviews Billy Bosch, the former founder and owner of Iconic Protein. They discuss Billy’s journey in the longevity space and his experiments with food, exercise, biohacking, and mental wellness. Billy shares his experiences traveling to different countries and observing their approach to health and wellness. They also discuss the differences in food culture and mindset between the United States and other countries. Billy Bosch also shares his experience in the nutrition space and the misconceptions he had when starting his beverage company. He learned that starting with a powder instead of a beverage may have been more successful and that retail is not always the best path. He emphasizes the importance of getting product-market fit online through testing and paid advertising. Bosch also discusses the challenges and costs of getting products into retail stores, including slotting fees and margin compression. He highlights the trend of swinging between plant-based and carnivore diets and the importance of getting clean protein and engaging in resistance training and cardiovascular exercise. In this final part of the conversation, Billy and Jake discuss various topics related to health and wellness. They talk about the importance of learning from older individuals and the impact of the environment on health. They also discuss hormone optimization and the role of water purity in overall health. Billy shares his experiences with testing different products and supplements, including peptides and continuous glucose monitors. He also talks about his plans for creating new products that provide value and education to consumers.

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