In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.

Natalie provides unique insights into bootstrapping, working with a long-term business partner, and building a team with strong core values. She also emphasises the importance of accessibility, automation, and customer support in driving success.

Key Takeaways:

• The Journey to Bootstrapping Success: How Natalie and her co-founder Nathan built N Squared without venture capital, focusing on doing more with less.
• The Importance of the Right Partnership: Natalie talks about the lessons learned from past failed partnerships and finding a co-founder with aligned values and ambition.
• Customer Support as a Game-Changer: Learn how N Squared puts customer support at the forefront, leading to stronger relationships and retention.
• Building a Small but Mighty Team: Hear how automation helps N Squared's small team accomplish big things.
• Why Accessibility Matters: Natalie discusses how prioritising accessibility from the start can create a better product and open new market opportunities.
• Advice for Female Founders: Natalie shares her insights on overcoming bias, embracing your unique perspective, and the importance of taking care of yourself in business.

In this episode of SaaS Stories, we chat with Saurabh Jain, Executive Chairman at TrialKey, about his remarkable journey from a software developer to leading companies in the healthcare tech space.

Saurabh shares how he built and scaled multiple SaaS ventures, including his latest endeavor, TrialKey, a medtech SaaS platform revolutionising clinical trials with AI-powered predictions. They dive into the strategic pivots that helped TrialKey succeed, as well as Saurabh's approach to meditation, leadership, and staying ahead in a competitive market.

Key Takeaways:

• Saurabh’s SaaS Journey: Transition from software development to scaling companies in healthcare tech, including a successful exit to Telstra.
• TrialKey’s Unique Value: How AI is used to predict clinical trial success with 90% accuracy, and how their generative model creates clinical trials in minutes.
• Strategic Pivots: The bold decision to focus solely on TrialKey and let go of revenue-generating divisions.
• Sales & Marketing Insights: Leveraging offshoring, scrappy strategies, and hyper-personalized messaging to scale on a tight budget.
• Meditation & Leadership: Saurabh’s disciplined meditation practice and how it sharpens his decision-making and leadership abilities.
• Boardroom Insights: How CEOs can guide board members to focus on solving real business challenges rather than getting bogged down in operational details.

In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space.

Learn how he took an innovative idea from a sticky note problem-solving approach to a robust SaaS platform that simplifies the complex world of revenue cycle management.

Key Topics Discussed:

• Kevin’s journey from investor to co-founder of RevKeep
• The importance of talking to customers and market validation
• How RevKeep solves complex healthcare audits with intuitive technology
• The challenges of scaling a SaaS company in the healthcare sector
• Why bootstrapping is crucial and how it shaped RevKeep's growth
• The role of simplicity and usability in building great SaaS products
• Sales and marketing strategies that have worked for RevKeep
• The impact of building strong partnerships and relationships in scaling