In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.

Natalie provides unique insights into bootstrapping, working with a long-term business partner, and building a team with strong core values. She also emphasises the importance of accessibility, automation, and customer support in driving success.

Key Takeaways:

• The Journey to Bootstrapping Success: How Natalie and her co-founder Nathan built N Squared without venture capital, focusing on doing more with less.
• The Importance of the Right Partnership: Natalie talks about the lessons learned from past failed partnerships and finding a co-founder with aligned values and ambition.
• Customer Support as a Game-Changer: Learn how N Squared puts customer support at the forefront, leading to stronger relationships and retention.
• Building a Small but Mighty Team: Hear how automation helps N Squared's small team accomplish big things.
• Why Accessibility Matters: Natalie discusses how prioritising accessibility from the start can create a better product and open new market opportunities.
• Advice for Female Founders: Natalie shares her insights on overcoming bias, embracing your unique perspective, and the importance of taking care of yourself in business.

In this episode of SaaS Stories, we chat with Saurabh Jain, Executive Chairman at TrialKey, about his remarkable journey from a software developer to leading companies in the healthcare tech space.

Saurabh shares how he built and scaled multiple SaaS ventures, including his latest endeavor, TrialKey, a medtech SaaS platform revolutionising clinical trials with AI-powered predictions. They dive into the strategic pivots that helped TrialKey succeed, as well as Saurabh's approach to meditation, leadership, and staying ahead in a competitive market.

Key Takeaways:

• Saurabh’s SaaS Journey: Transition from software development to scaling companies in healthcare tech, including a successful exit to Telstra.
• TrialKey’s Unique Value: How AI is used to predict clinical trial success with 90% accuracy, and how their generative model creates clinical trials in minutes.
• Strategic Pivots: The bold decision to focus solely on TrialKey and let go of revenue-generating divisions.
• Sales & Marketing Insights: Leveraging offshoring, scrappy strategies, and hyper-personalized messaging to scale on a tight budget.
• Meditation & Leadership: Saurabh’s disciplined meditation practice and how it sharpens his decision-making and leadership abilities.
• Boardroom Insights: How CEOs can guide board members to focus on solving real business challenges rather than getting bogged down in operational details.

In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space.

Learn how he took an innovative idea from a sticky note problem-solving approach to a robust SaaS platform that simplifies the complex world of revenue cycle management.

Key Topics Discussed:

• Kevin’s journey from investor to co-founder of RevKeep
• The importance of talking to customers and market validation
• How RevKeep solves complex healthcare audits with intuitive technology
• The challenges of scaling a SaaS company in the healthcare sector
• Why bootstrapping is crucial and how it shaped RevKeep's growth
• The role of simplicity and usability in building great SaaS products
• Sales and marketing strategies that have worked for RevKeep
• The impact of building strong partnerships and relationships in scaling

In this episode of SaaS Stories, we sit down with Eddie Lin, the innovative mind behind NexusEdge. From his early days studying electrical engineering to his adventures on the reality show Fear Factor, and now leading a successful EdTech startup, Eddie shares his unique journey and the insights he's gained along the way. This conversation dives deep into the challenges and opportunities in the education technology space, the importance of talking to strangers, and why traditional education systems need a serious overhaul.

Key Discussion Points:

• Eddie's Unique Career Path: From engineering to investment banking, and eventually founding NexusEdge.
• Challenges in Scaling EdTech: Understanding the complexities of selling SaaS in the education sector where end users are not the decision-makers.
• Importance of Networking: How talking to strangers and building connections have played a crucial role in Eddie’s success.
• The Power of Being Your Own End User: Eddie’s experience as an adjunct faculty member and how it informed product development at NexusEdge.
• Marketing Strategies for EdTech: Lessons learned from Adobe and Live Nation and their application to NexusEdge.
• Future Trends in EdTech: Eddie’s take on the real issues that need solving in education beyond AI.
• Advice for Aspiring SaaS Founders: Key learnings and tips for those looking to break into the SaaS industry, particularly in challenging sectors like education.

In this episode of SaaS Stories, we sit down with Martin Garvey from Gong to explore how leveraging the power of data can transform sales strategies in the competitive SaaS landscape.

Martin shares his unique journey into the world of SaaS, the cutting-edge sales strategies at Gong, and how their platform is reshaping the way sales teams operate.

From the importance of multi-threading in deals to the role of AI in shortening sales cycles, this conversation is packed with actionable insights for anyone looking to elevate their sales game.

Plus, Martin discusses the value of building genuine connections in sales and why understanding your customer’s perspective is key to long-term success.

In this episode of SaaS Stories, we explore the intricate world of SaaS growth with insights from a leading industry expert, Tony Yang from Mucker Capital.

Discover the evolution of SaaS, effective growth strategies for startups, and the critical role of understanding your target market. We delve into the essentials of demand generation, product-led growth, and account-based marketing, offering practical advice for navigating each stage of your go-to-market strategy.

Tune in to learn about common pitfalls to avoid, the importance of sales and marketing alignment, and future trends shaping the B2B SaaS landscape. This episode is a must-listen for anyone looking to master SaaS growth from strategy to execution.

Join us on this episode of SaaS Stories as we delve into the inspirational journey of Syed Salman from Inzer, who left a secure CFO career to embark on a transformative motorbike trip around the world.

Discover how Syed’s resilience, vision, and dedication are set to revolutionise the way we approach fitness and connect with others in the gym!

Join us for another round of incredible SaaS stories as we chat with Dave Kenyon and Rob Cassidy from Xsellerate!

Learn how they help SaaS founders succeed with effective go-to-market strategies, market validation, and clear messaging. Discover practical tips on scaling, building high-performing teams, and leveraging organic growth.

In this episode, we explored,

• Go-to-Market Strategies
• Product-Led Growth
• Team Building and Scaling
• Funding and Growth
• Future of SaaS
• Personal Insights from Dave and Rob