Episodios

  • That's a wrap!

    That's a wrap!
    Nov 9 2023

    In this episode, Leisa Pickles from Find me the Leads and Vic Prince from Touchpoints Business Marketing look back on their highlights from the last 10 episodes.

    Leisa and Vic invite YOU to share your feedback on this series and suggest any topics you would like them to cover in series 2.

     

    Connect with Leisa and Vic over on Linkedin and follow Scale Up Podcast over on Instagram for behind the scenes footage and additional content and resources.

     

    https://www.linkedin.com/in/leisapickles

    https://www.linkedin.com/in/victoriaprincemarketing/

    https://www.instagram.com/scaleuppodcast/
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    2 m
  • Which marketing channel works the best for you?

    Which marketing channel works the best for you?
    Oct 26 2023
    When was the last time that you REALLY looked at which marketing channels were working for your business the best?   Vic helps you to discover how to calculate the ROI of your marketing touchpoints in this episode, and runs through some tips to make sure that it's carried out with ease.   As promised, the written calculation for the ROI is:   Profit divided by Spend x 100 = ? (eg £9k profit / £1k spend x 100 = 900% ROI) In this example, every £1 spent returns £9.   Knowing this important calculation will ensure that you have more confident in your marketing.   You can find the ROI Calculator in this FREE Resource Hub: https://vip.touchpointsmarketing.co.uk/products/courses/view/1017507   Have a specific question about this episode? Feel free to chat with Vic on Linked In here: https://www.linkedin.com/in/victoriaprincemarketing/

     
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    21 m
  • Why is no-one returning my calls and emails?

    Why is no-one returning my calls and emails?
    Aug 31 2023

    Listen in to find out if Leisa Pickles has a crystal ball or a magic wand as she answers the question: Why is no-one returning my calls and emails?

     

    In this episode, Leisa Pickles provides tools and techniques to help you improve your return rate.

     

    Leisa shares examples from her own experience and provides some actionable techniques to help you remain at the forefront of mind and your Business stand out.

     

    Leisa delves deeper into the phrase: Once is an accident, twice is a coincidence, three times is a pattern by sharing the process she uses within her own Business to drive better email and telephone return response rates.

     

    You can follow Leisa on LinkedIn: https://www.linkedin.com/in/leisapickles

     

    Visit https://www.findmetheleads.co.uk/ to find out how Find me the Leads® support Clients with Lead Generation and New Business Development

     

    Sign up to the Find me the Leads® monthly newsletter which shared Sales Hints & Tips for Business Owners: 

    https://mailchi.mp/0053e41b16c1/fmtl-sales-hints-tips-newsletter
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    20 m
  • What makes a great marketing campaign?

    What makes a great marketing campaign?
    Aug 17 2023
    Listen to 10 Top Tips from Vic!    These are handy, whether you're starting your business or scaling up, and whether you're selling a product or a service.   Have a specific question? You can connect with Vic on Linked In here: https://www.linkedin.com/in/victoriaprincemarketing/    Visit vip.touchpointsmarketing.co.uk to access free marketing resources and receive a fortnightly email with marketing advice.
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    24 m
  • Navigating Networks

    Navigating Networks
    Aug 3 2023

    Does your relationship with your key customers and suppliers extend beyond one person?  If your main point of contact left the business would the relationship break down?

     

    In this episode, Leisa Pickles talks about expanding your sphere of influence within your key customers and suppliers to ensure you are maximising your points of contact across the entire organisation.

     

    Leisa talks about the risk of “man marking” and how this is a dangerous strategy to adopt when doing business to business.

     

    Leisa provides top tips on how you can expand your sphere of influence and build a contact matrix for each of your customers and suppliers that extends beyond one department and incorporates the entire team.

     

    In this episode, Leisa also talks about the importance of identifying relevant roles within organisations so that you can speak with authority when gathering contact information and demonstrate your understanding of positions held by key stakeholders and decision makers.

     

    You can follow Leisa on LinkedIn: https://www.linkedin.com/in/leisapickles

     

    Visit https://www.findmetheleads.co.uk/ to find out how Find me the Leads® support Clients with Lead Generation and New Business Development

     

    Sign up to the Find me the Leads® monthly newsletter which shared Sales Hints & Tips for Business Owners https://mailchi.mp/0053e41b16c1/fmtl-sales-hints-tips-newsletter
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    21 m
  • Which Touchpoints Does Your Business Need?

    Which Touchpoints Does Your Business Need?
    Jul 20 2023
    As business owners, it's easy to get FOMO if we're not active on all the social media channels. And it's exhausting!   Vic explains how to do a touchpoints audit, how to choose the best marketing touchpoints for your target audience and then link them all together.   This means you can take unnecessary pressure off and refocus on the touchpoints that deliver the best ROI (return on your investment) possible.     Within this episode, Vic mentions these links:   Your free marketing touchpoints 'checklist' is here:
    https://vip.touchpointsmarketing.co.uk/products/courses/view/1028684   Watch Vic explain more in this video - Find your target audience and customer touchpoints - Enterprise Nation Lunch and Learn here: https://www.enterprisenation.com/learn-something/video-find-your-target-audience-and-customer-touch-points/     "The average customer needs to view an advert at least 7-8 times before it'll really sink in." https://www.indoormedia.com/blog/how-many-times-do-customers-have-to-see-an-ad   Have a specific question? You can connect with Vic on Linked In here: https://www.linkedin.com/in/victoriaprincemarketing/ 

     
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    21 m
  • Let’s get to the point shall we!?!

    Let’s get to the point shall we!?!
    Jul 6 2023

    In this episode, Leisa Pickles talks about sales outreach communications and how Business

    Owners need to be able to articulate who they are and what their business does in a

    succinct way to grab the attention of their audience.

     

    Leisa focuses on three communication channels: Telephone, email and face to face and

    offers advice on how Small Business owners can set themselves up for success when using

    these communications.

     

    Leisa provides 5 top tips for Small Business owners to take on board when making sales

    outreach calls which will help them be more confident on the phone when prospecting.

     

    Leisa also gives tips on how to structure email communications with some ideas for subject

    areas to ensure email communications are well thought out, relevant and help to build a

    compelling reason to buy.

     

    In this episode, Leisa also talks about the importance of a clear, well planned and concise

    elevator pitch which is essential when networking and meeting new customers, clients and

    collaborators.

     

    You can follow Leisa on LinkedIn: https://www.linkedin.com/in/leisapickles

     

    Visit https://www.findmetheleads.co.uk/ to find out how Find me the Leads®

    support Clients with Lead Generation and New Business Development

     

    Sign up to the Find me the Leads® monthly newsletter which shared Sales Hints & Tips for

    Business Owners https://mailchi.mp/0053e41b16c1/fmtl-sales-hints-tips-newsletter
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    22 m
  • Should you Niche?

    Should you Niche?
    Jun 22 2023
    Vic loves the saying: "If you market to everyone, you market to no-one" and she challenges you with this question: just because you can, does it mean you should?
    • Have you ever wondered if you should narrow your target audience a bit more? 
    • Are you worried you'll make less money because you're targeting less people?
    This episode will 100% help with the process.   Vic has got 5 reasons why you should narrow down your target audience, and 5 simple steps how to reveal your target audience.   Find out about the YAY list and the GRR list too, how do you know which of your existing customers you want to attract more into your business, and who can you repel?   It's a fun episode, packed with lots of examples to help you to refine who you're targeting.    

    You can connect with Vic on LinkedIn: https://www.linkedin.com/in/victoriaprincemarketing/

     

    Visit vip.touchpointsmarketing.co.uk to access free marketing resources and receive a fortnightly email with marketing advice.

     

     
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    30 m