Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You’ll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your conversions. Tune in as Tommie and Tieron dig into psychographics, growth strategies, product positioning and more game-changing eCommerce insights in this week’s episode of Scaling Uncensored.

In this episode, you'll learn:

• How Betty Crocker cracked the emotional code to sell cake mix
• How understanding emotional resonance can dramatically improve your marketing
• What it means to "unlock a universe" for your business and the first step to doing so
• An exercise to figure out the emotional reasons customers buy from you
• How to unlock the cheat code to create a business ecosystem
• How knowing your “why factor” will allow you to properly position other products
• What it means to build a 100-year brand that withstands generations

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Join the Scaling Uncensored Podcast Discussion Group on Facebook

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Tommie and Tieron reveal their battle-tested secrets to 4X your eCommerce revenue — without spending more on ads! Tieron explains his journey from selling products on Amazon to building his own eCommerce brand and what he focused on to continually optimize conversions and scale. They discuss leveraging what you have, to get to the next level in business. They also announce an upcoming 5-day challenge to help brands install conversion boosters, uncover what’s currently killing conversions, and maximize traffic using their proven frameworks. Don't miss it!


In this episode, you'll learn:

• How Tieron went from working with Blackwater to selling hair care products online
• The "copywriting moment" that showed Tieron the power of words in marketing
• How creating a custom hair product for a local salon lead to eCommerce success
• The core challenges Tieron faced when transitioning from Amazon to Shopify
• The power of custom dashboards and conversion optimization
• The client breakthrough that took one founder from $130k to $500k per month in revenue
• What will be covered in the upcoming 5-day Challenge hosted by NLA
• How TikTok's new feature can help eCommerce brands offer huge discounts without losing profit

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.


For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Find Out More Info on the Upcoming Challenge Hosted by NLA
• Join the Scaling Uncensored Podcast Discussion Group on Facebook
• Apply for the Next Level Ambitions Mastermind

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly to social media platform shops. They also answer if your product really needs a special sauce to be successful.

In this episode, you'll learn:

• Why your website design could be affecting conversions
• How to diversify messaging to reach multiple audiences with your product
• How to use competitor reviews to improve your own product
• Why you should test driving traffic directly to platform shops like TikTok and Instagram
• Inclusive marketing vs. Exclusive marketing
• What you should have in place before ramping up traffic to maximize returns

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Get Free Money From TikTok Shop: Do This for Black Friday
• Find Out More Info on the Upcoming Challenge Hosted by NLA
• Join the Scaling Uncensored Podcast Discussion Group on Facebook

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts