Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You’ll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your conversions. Tune in as Tommie and Tieron dig into psychographics, growth strategies, product positioning and more game-changing eCommerce insights in this week’s episode of Scaling Uncensored.

In this episode, you'll learn:

• How Betty Crocker cracked the emotional code to sell cake mix
• How understanding emotional resonance can dramatically improve your marketing
• What it means to "unlock a universe" for your business and the first step to doing so
• An exercise to figure out the emotional reasons customers buy from you
• How to unlock the cheat code to create a business ecosystem
• How knowing your “why factor” will allow you to properly position other products
• What it means to build a 100-year brand that withstands generations

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Join the Scaling Uncensored Podcast Discussion Group on Facebook

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Tommie and Tieron reveal their battle-tested secrets to 4X your eCommerce revenue — without spending more on ads! Tieron explains his journey from selling products on Amazon to building his own eCommerce brand and what he focused on to continually optimize conversions and scale. They discuss leveraging what you have, to get to the next level in business. They also announce an upcoming 5-day challenge to help brands install conversion boosters, uncover what’s currently killing conversions, and maximize traffic using their proven frameworks. Don't miss it!


In this episode, you'll learn:

• How Tieron went from working with Blackwater to selling hair care products online
• The "copywriting moment" that showed Tieron the power of words in marketing
• How creating a custom hair product for a local salon lead to eCommerce success
• The core challenges Tieron faced when transitioning from Amazon to Shopify
• The power of custom dashboards and conversion optimization
• The client breakthrough that took one founder from $130k to $500k per month in revenue
• What will be covered in the upcoming 5-day Challenge hosted by NLA
• How TikTok's new feature can help eCommerce brands offer huge discounts without losing profit

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.


For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Find Out More Info on the Upcoming Challenge Hosted by NLA
• Join the Scaling Uncensored Podcast Discussion Group on Facebook
• Apply for the Next Level Ambitions Mastermind

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly to social media platform shops. They also answer if your product really needs a special sauce to be successful.

In this episode, you'll learn:

• Why your website design could be affecting conversions
• How to diversify messaging to reach multiple audiences with your product
• How to use competitor reviews to improve your own product
• Why you should test driving traffic directly to platform shops like TikTok and Instagram
• Inclusive marketing vs. Exclusive marketing
• What you should have in place before ramping up traffic to maximize returns

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Get Free Money From TikTok Shop: Do This for Black Friday
• Find Out More Info on the Upcoming Challenge Hosted by NLA
• Join the Scaling Uncensored Podcast Discussion Group on Facebook

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Ecom founders, do not sleep on this episode! Tommie, Tieron and Kai unpack TikTok's game-changing 50% discount subsidy for this coming Black Friday and Cyber Monday holiday season. You'll hear insider tips on how to capitalize, including revisiting your media plans and getting your TikTok Shop ready for live streaming sales. With social platforms battling for your ad spend, this is huge for increasing conversions. Tune in to get the scoop on leveraging this once in a lifetime opportunity to crush your holiday sales goals!

In this episode, you'll learn:

• The scoop on TikTok’s offer for sellers during Black Friday & Cyber Monday
• The requirements to be eligible for TikTok's holiday promotion
• How brands can drive traffic to take advantage of the discounted TikTok Shop deals
• How to tie in TikTok Shop's live streaming capability to maximize this promotion opportunity
• What your brand should consider operationally before participating in this promotion
• How to best optimize your TikTok presence now to be prepared for the holiday season
• The long-term shifts in the eCommerce landscape this promotion could catalyze

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Read the Forbes Article on TikTok’s Announcement
• Join the Scaling Uncensored Podcast Discussion Group on Facebook

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Tommie, Tie and Kai discuss Actively Black, an apparel company known for its high quality athleisure wear, and analyze what makes the brand successful - from its premium materials and inclusive sizing to strategic influencer marketing. This episode is full of gems and lessons for eCommerce founders with an emphasis on strong purpose, top-notch branding, quality fulfillment, and designing products with marketing and influencer collaborations in mind. Tune in to hear their analysis of what makes Actively Black's business so successful and learn the secrets to implementing these same strategies for your brand!

In this episode, you'll learn:

• What impressed Tommie the most with his personal purchase from Actively Black
• How to nail shipping speeds and inventory management even amidst a big marketing campaign
• Strategies to build a strong brand identity and influencer marketing program
• Why quality product and experience is so critical for successful influencer marketing
• How you can learn from Actively Black's attention to product, fulfillment, and marketing details
• The importance of standing for something as a brand and how this can be a game changer for long term success
• How to create consistency across your products, website, and the fulfillment experience
• Unique influencer marketing strategies to take away from Actively Black

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Join the Scaling Uncensored Podcast Discussion Group on Facebook
• Apply for the Next Level Ambitions Mastermind

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

Get ready for a masterclass of an episode! Tommie and Tieron discuss strategies to optimize your brands performance through small tweaks, like two-step registration to reduce friction, adding geo-targeting, and understanding your maximum cost per conversion. They share stories of huge revenue lifts from minor changes, and emphasize why you should always be testing to find the tweaks that will yield big results when applied under the right strategy. Tune in to learn tactics from the pros to incrementally improve your business.

In this episode, you'll learn:

• The importance of testing small tweaks
• How breaking registration into two steps can reduce friction and boost conversions
• Why understanding your maximum cost per conversion is crucial for scaling
• What geo-targeting is and how it can increase opt-in rates
• How introducing payment plans can create a cash windfall
• Examples of how a growth mindset focused on optimization and stacking small wins will lead to ultimate success

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Apply for the Next Level Ambitions Mastermind
• Geo Location Script

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

How should brands respond to negative reviews and manage their reputation? Tommie, Tie and Kai cover tips for crisis management and lay out the details on how savvy brands use customer advocates, SEO and affiliate marketing to shape their reputation. They also discuss the importance of having a process, empowering fans, and using charm and accountability to turn negativity around. Tune in to hear valuable secrets that will help you spin feedback into gold and navigate this era of social media with finesse.

In this episode, you'll learn:

• How your brand should respond to negative feedback
• The best way to empower loyal customers to advocate for your brand
• When you should delete negative comments versus addressing them
• How great customer service can turn critics into fans
• Why it’s crucial to have a process for managing reputation
• How the savviest brands are using SEO and affiliate marketing together
• The value of authenticity and accountability when engaging online
• What separates founders who ignore "haters" from those who learn and improve

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Apply for the Next Level Ambitions Mastermind

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts

In this episode of Scaling Uncensored, Tieron and Kai tackle the rapid changes in the world of e-commerce and marketing, including but not limited to the newest iOs privacy updates that can cripple your brand’s email marketing if you remain unprepared. They uncover the importance of intelligence gathering and agility, and explain how to find knowledgeable partners that are aware of coming changes. Plus, don't miss their straight-forward advice on avoiding pitfalls when implementing new technology like AI.

In this episode, you'll learn:

• How the most recent iOs update is impacting email marketing by removing tracking links automatically for iPhone users
• The importance of getting early intel on major platform updates to mitigate negative impacts
• How top brands work with knowledgeable agencies to scenario plan and test changes before rollout
• How to gain access to critical information and upcoming changes whether you’re a well-funded brand or solo entrepreneur
• The role of international connections in spotting tech trends early
• Using AI to speed up processes and how to avoid poor data inputs that result in flawed outputs
• How to identify real AI experts vs overnight "gurus" capitalizing on the hype

Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.

For full show notes head to: nextlevelambitions.com/resources/podcasts/

Resources:

• Apply for the Next Level Ambitions Mastermind

Where We Can Connect:

• Follow Us on Facebook
• Follow Us on Instagram
• Check Out Our Website
• Check Out Our Other Ecommerce Marketing Podcasts

If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts