Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

This week we discuss Renegade Running's expansion to SoCal, Nike's new Olympic ad spot, & Super Rider's expansion into the chinese MTB market. We also discuss a couple open roles at Red Bull and lululemon.

As usual we finish with Brand, Product, Content (BPC) where we leave listeners with a coupel fun things to check out.

Links:

• Renegade Running's Fundraising
• Nike Ad
• Red Bull job
• lululemon job
• Bandit's Olympic kit
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Brendan Madigan wears a lot of hats in the outdoor industry. He's the owner of Alpenglow Sports, an outdoor specialty retailer in Tahoe City, CA, and the Race Director of Broken Arrow, one of the biggest trail races in North America. Brendan is also a partner of TrailCon, the trail running conference we've discussed on the podcast many times.

Topics:

• Brendan's background
• The beauty and challenge of retail businesses
• Building community
• The space for product disruption
• The importance of being a practitioner
• Brendan's events: Speaker Series and Broken Arrow
• TrailCon
• BPC!
• • American Flannel
  • American Giant
  • Anthill Productions

• LeBron x Canyon
• Global VP of Footwear, TNF
• On's Lightspray
• How I Built This, On Athletic Shoes
• FOLLOW OUR LINKEDIN PAGE
• FOLLOW US ON INSTAGRAM
• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER