Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

This week we discuss Renegade Running's expansion to SoCal, Nike's new Olympic ad spot, & Super Rider's expansion into the chinese MTB market. We also discuss a couple open roles at Red Bull and lululemon.

As usual we finish with Brand, Product, Content (BPC) where we leave listeners with a coupel fun things to check out.

Links:

• Renegade Running's Fundraising
• Nike Ad
• Red Bull job
• lululemon job
• Bandit's Olympic kit
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Brendan Madigan wears a lot of hats in the outdoor industry. He's the owner of Alpenglow Sports, an outdoor specialty retailer in Tahoe City, CA, and the Race Director of Broken Arrow, one of the biggest trail races in North America. Brendan is also a partner of TrailCon, the trail running conference we've discussed on the podcast many times.

Topics:

• Brendan's background
• The beauty and challenge of retail businesses
• Building community
• The space for product disruption
• The importance of being a practitioner
• Brendan's events: Speaker Series and Broken Arrow
• TrailCon
• BPC!
• • American Flannel
  • American Giant
  • Anthill Productions

• LeBron x Canyon
• Global VP of Footwear, TNF
• On's Lightspray
• How I Built This, On Athletic Shoes
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On this week’s episode, we speak with an athlete who developed a brand and content empire that is taking the multisport world by storm. It’s called That Triathlon Life and Eric Lagerstrom is the man behind the brand, the camera, and when you can’t find him there, he’s likely on a podium somewhere. Eric’s partner Paula Findlay is instrumental in the brand as well, not only on camera, but guiding the development and decision making progress as they collectively build one of the most sought after brands in the triathlon world. She’s absolutely crushing the T100 series at the moment, too, and in this discussion we talk about how the two of them balance training, race schedules, content calendars and brand building. That Triathlon Life is arguably one of the biggest brands in the triathlon industry, and it’s rooted in Eric and Paula’s focus on authenticity and building the things that he wants to see.

That Triathlon Life: http://www.thattriathlonlife.com

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• Setting the Table
• Freetrail bucket hat

In this episode, we dive deep with the founder of Raide Research, a new brand in the outdoor space. Kyle Siegel has a wide-ranging resume from Space X to Snapchat to North Face and DB. He breaks down everything it took to get Raide off the ground - and where he's going to go with it now that he's got things in motion. A big thank you to Kyle for willing to break down all the hard lessons he's learned so far on his journey. For many of us in the outdoor industry (and those wanting to join), the dream of starting a brand is a constant theme - and Kyle shares the realities of chasing this dream, and all the "fun" that comes with it. Raide Research: www.raideresearch.com

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

• FOLLOW OUR LINKEDIN PAGE
• FOLLOW US ON INSTAGRAM
• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER

• SUBSCRIBE TO OUR YOUTUBE CHANNEL
• SUBSCRIBE TO OUR NEWSLETTER
• Commencal Bikes
• XGames Real MTB
• Speedland Footwear