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Share, Strategize, & Shine: Podcasting Tips and Strategy for Women in Business, Service Providers, Coaches, and Consultants

De: Caroline Hull: Podcast Coach & Content Strategist
  • Resumen

  • Is your podcast bringing in leads for your membership, group programs and services? Or does it feel more like a hobby? As a podcast manager, strategist and consultant, I've seen the possibilities and benefits that podcasting for business can have, but how do you make sure your podcast is attracting your ideal clients and turning them into fans and clients?

    Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years of podcasting experience, plus tips on how to create content that helps you stand out and shine, so you can grow your membership, one-to-one services and group programs through your podcast. Listen in each week to hear a holistic approach to podcast strategy: one that will integrate and simplify your entire marketing, sales, and community strategy, so that your podcast works for you, not the other way around!

    Grab your FREE Solo episode template designed for sales: http://wildhomepodcasting.com/sales

    © 2024 Caroline Hull of Wild Home Podcasting
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Episodios
  • 189: Special Series: Is My Podcast Working? How to Measure Success This Fall
    Jul 29 2024

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    As we close our series on getting your podcast fall-ready, today's episode delves into the critical task of measuring success and planning for growth. Understanding how to evaluate the impact of your podcast refresh or changes is more than essential—it's transformative. And you might be surprised to find how closely it all connects back to the intentions we set at the start of this journey.

    In this episode, I’ll guide you through the process of identifying which metrics genuinely reflect your podcast's success and how they can sync beautifully with your business goals. We're moving beyond mere download counts to embrace a holistic view of listener engagement, conversion rates, and the real influence your podcast holds over your business’s trajectory. Join me as we uncover practical steps to analyze your podcast’s data, ensuring the hard work you've put in this summer sets you up for a thriving fall season.

    Grab the FREE Strategic Podcast Performance Review Checklist here: http://wildhomepodcasting.com/audit


    Episode Highlights:

    • [00:01:00] - Reflecting on the rapid pace of summer and setting the stage for strategic planning.
    • [00:03:18] - Overview of how to determine if the summer's podcast adjustments have been effective.
    • [00:06:18] - Detailed discussion on defining and tracking the right metrics for podcast success.
    • [00:10:33] - Advice on when and how to tweak podcast strategies based on performance metrics.


    For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/189

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    17 m
  • 188: Special Series: The Power of a Podcast Refresh and Audit
    Jul 22 2024

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    If you've been podcasting for a while, you might feel that your podcast could use a little makeover to realign with your evolving business goals. Today, I'll share insights into why and when a refresh might be necessary, along with a behind-the-scenes look at a successful refresh and audit and the amazing results that followed.

    Refreshing your podcast isn't just about aesthetics; it's about ensuring your content continues to engage and convert your audience effectively as your business grows. Whether it’s tweaking your intro music, revamping your cover art, or overhauling your content strategy, every element should resonate with your brand and the goals you aim to achieve. Join me as we dive deep into the process of giving your podcast a facelift, ensuring it remains a vital part of your business strategy.


    Grab the FREE Strategic Podcast Performance Review Checklist here: http://wildhomepodcasting.com/audit


    Episode Highlights:

    • [01:33] Caroline's personal summer updates and the importance of work-life integration.
    • [06:20] Discussing the strategic benefits of aligning your podcast with business goals.
    • [10:09] Detailed case study of a complete podcast makeover and its benefits to business.
    • [16:28] Encouragement to audit your podcast and consider refreshing it for the fall season.


    For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/188

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    18 m
  • 187: Special Series: Setting Goals for Podcast and Business Success
    Jun 24 2024

    Send us a Text Message.

    If your podcast feels out of sync with your broader business objectives, you might not be maximizing its potential and that’s where part 2 of our series all about getting your podcast ready for the fall comes in.

    In this episode, I’m guiding you through aligning your podcast with your business goals—a critical step if you're aiming to see real conversion and impactful results. Whether you're aiming to increase email sign-ups, boost membership numbers, or support a new offer, it's crucial to align every episode with these goals. Listen in and take notes for insights on updating your content strategy to make your podcast a robust tool for your business growth.

    Grab the FREE Strategic Podcast Performance Review Checklist here: http://wildhomepodcasting.com/audit


    Episode Highlights:

    • [03:07] The vital role of setting measurable, specific goals for your podcast.
    • [06:28] A case study on adjusting content to improve membership conversions.
    • [13:01] Importance of conducting a podcast audit
    • [13:49] Preview of what a successful podcast refresh looks like.


    For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/187


    Support the Show.

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    15 m

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