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You’ve been told to listen to your customer, build what they ask for, and sell on value. But what if your customers don’t actually know what they want?

In this contrarian episode of She Sells Differently, Andee Hart unpacks the sales psychology that drives real buying decisions—emotions, identity, and subconscious desires—and why believing your customer at face value could be quietly tanking your sales.

You’ll discover:

• The 6 lies customers tell themselves (and what they really mean)
• Why logic-based selling rarely converts in product-based businesses
• The science-backed reason emotion drives every sale
• How to craft messaging that mirrors your customer’s self-identity
• Easy ways to tweak your product descriptions for instant resonance

Whether you’re selling candles, journals, jewelry, or skincare, this episode will help you rethink your approach to messaging and connect on a deeper level with the people you’re here to serve.

🎧 Ready to sell less like a salesperson—and more like a mind-reader?

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

What happens when you stop forcing yourself into outdated, “bro-style” tactics and build a marketing approach that feels like home? In this conversation, Andee and guest Shauna Van Mourik, host of Marketing Rebels, pull apart the myth that there’s one right way to grow. You’ll learn how to replace soul-sucking shoulds with simple, values-driven actions that create predictable sales and genuine confidence.

In this episode you’ll learn:

• Why rebel marketing is the antidote to burnout—and how to know when your current tactics are the problem, not you.

• The “comfortably confident” loop: authenticity → simplicity → momentum → repeat.

• How mindset science (yes, actual neuroscience) backs up affirmations and daily self-talk.

• A kinder, more strategic way to market as a woman founder, coach, or product maker.

• Why introverts quietly crush it in sales—and how to structure your day to protect energy.

• The “never not marketing” reframe that turns everyday moments into brand building.

• A practical daily practice (reflect → realign → recommit) to keep you consistent.

• A scalable system for content: build 6 months of repurposable assets without dancing on TikTok.

One clear takeaway: If your marketing drains you, the strategy—not your worth—is broken. Choose fewer, simpler actions that match your strengths and make selling feel like home.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Is your packaging shelf-ready—or does it still scream “homemade”?

In this episode of She Sells Differently, Andee Hart breaks down five subtle but powerful signs your packaging isn’t ready for retail shelves—and how to fix them without a total rebrand.

We’ll explore why durability builds trust, how the unboxing experience influences repeat purchases more than your logo, the surprising power of typography, how shelf placement height changes what “works” in packaging design, and why pros obsess over negative space instead of flashy graphics.

If you’ve ever worried that your packaging looks more DIY than shelf-ready, this episode will give you clarity, confidence, and simple upgrades that make your product look professional and trustworthy.

👉 Want ongoing support to market your brand like a pro? Join The Marketing Bank, where Andee delivers monthly deposits of proven marketing strategies you can cash in on for your product-based business.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Are your product wholesale pitches disappearing into the retail buyer black hole? You hit send… and nothing. No reply. No feedback. Just silence.

In this episode of She Sells Differently, Andee shares the five most common reasons retailers aren’t responding to your product wholesale pitch—and exactly what you can do to change that.

We’ll cover the quick fixes that can instantly improve your pitch (like email timing, follow-up frequency, and making sure your message doesn’t get buried) and the deeper strategy shifts that help you stand out from every other product wholesale request in their inbox.

You’ll also hear Andee’s proven 3-sentence follow-up email that gets retailers to respond, even if they’ve been ghosting you for weeks.

If you’re tired of sending product wholesale emails into the void, this episode will give you the clarity, confidence, and scripts you need to start landing those “yeses” from your dream stockists.

What you’ll learn in this episode:

• The five biggest reasons retailers don’t respond to your product wholesale pitch

• How to follow up without feeling pushy or salesy

• The perfect timing for your product wholesale outreach

• How to give retailers a clear reason to buy your product now

• Why timing and fit matter more than you think in product wholesale sales

Links & Resources Mentioned:

• Join the She Sells Wholesale waitlist: shesellswholesale.com

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

If you’ve ever wondered why some wholesale accounts never reorder — or why being “in more stores” hasn’t translated into more profit — this episode is for you.

Andee is sharing the retail partnership strategy no one talks about: working with a small number of core retail partners who truly get your brand, your customers, and your vibe — and then giving them the tools to make your products their best sellers.

In this episode, you’ll learn:

• Why chasing every wholesale account leads to burnout and inconsistent sales.

• How to identify your core retail partners and why they’re more valuable than 10 random accounts.

• Simple, high-value ways to help retailers sell more of your products — from merchandising support to seasonal marketing packs.

• How to nurture retail partnerships so they reorder again and again.

• The one-minute DM strategy that opens the door to your dream retail partners without being salesy.

If you’re ready to grow your wholesale revenue while creating stronger, more profitable retail partnerships, this episode will give you the exact steps to make it happen.

Mentioned in this episode:

📋 FREE Retail Partnership Checklist

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Are you a product maker who’s been feeling stuck, overwhelmed, or scared to start wholesaling? You’re not alone! In this episode of She Sells Differently, Andee dives into how to start wholesaling with confidence — even if you’re unsure where to begin or worried about rejection.

Andee shares her own journey growing a candle company from a kitchen startup to hundreds of retail locations, breaking down the mindset shifts and tactical steps every product-based business owner needs to take that first step toward wholesaling success.

You’ll learn:

• The common fears that hold product makers back and how to overcome them

• Why wholesaling is a long game and how consistent small steps lead to big wins

• How to identify your ideal wholesale buyer and where to find them

• Tips for crafting personalized wholesale pitches that get noticed

• The importance of persistence and follow-up to close wholesale deals

Plus, stick around for a bonus mindset trick at the end that will help you stop overthinking and start wholesaling with ease!

Grab your FREE Wholesale 101 Basics Guide— your perfect first step to making wholesaling simple and actionable.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Andee welcomes Kerri Roberts, founder of Salt & Light Advisors—a people operations and HR consultancy serving small and remote businesses. With over 20 years of strategic HR experience, Kerri now guides entrepreneurs in building scalable, people-centered operations.

What You Will Learn:

• Kerri’s Career Blueprint: How a strategic HR professional moved from healthcare and corporate C-suite roles to launching her own people operations firm.

• Courage vs. Confidence: Why stepping into “doing it scared” builds lasting confidence in your people-ops capabilities.

• Redefining Success: The mindset shift that traded material achievement for freedom, balance, and purpose.

• People Operations Fundamentals:
  • Writing crystal-clear roles and SOPs
  • Implementing a 30/60/90-day onboarding rhythm
  • Tracking simple yet powerful performance metrics
  • Streamlining your tech stack to eliminate overlap
  • Cultivating culture through check-ins, peer forums, and gratitude rituals

• AI-Powered Process Mapping: How to use ChatGPT to draft org charts, SOP templates, and job descriptions in minutes.

Resources mentioned in this episode:

• 🎧 Kerri’s podcast: Don’t Waste the Chaos (featuring Andee!)

• 📦 HR in a Box people operations collective

• 📚 Kerri’s new book, The HR Easy Button

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Are your customers looking but not clicking “Add to Cart”?

If you’re refreshing your shop analytics every hour wondering why traffic isn’t turning into sales, you’re not crazy—your “Add to Cart” button might as well be invisible.

In this episode of She Sells Differently, Andee reveals the five biggest reasons customers don’t click Add to Cart—and how to fix them fast. These simple changes have helped her clients boost their Add to Cart clicks and increase conversions by 20%, 30%, and even 50% in just weeks.

You’ll learn:

✔ Why your product page feels risky—and how to make Add to Cart feel safe
✔ The photo mistake that kills Add to Cart clicks (and how to fix it)
✔ The copywriting tweak that makes your Add to Cart button irresistible
✔ How to explain your pricing so customers feel good about clicking Add to Cart
✔ Why a complicated checkout kills Add to Cart conversions—and how to fix it

This week’s Add to Cart action plan:

1. Add one piece of social proof to build trust

2. Rewrite one product description to sell benefits, not just features

3. Simplify your checkout process so clicking Add to Cart feels easy and instant

➡ Listen now and turn browsers into buyers—one Add to Cart click at a time!

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify