Send us a text

In this finale to the “Burn Book of Bad Sales Advice” mini-series, Andee reveals one of the most counterintuitive yet transformative sales skills: the courage to say no.

In this episode:

• Why chasing every buyer leads to burnout, misaligned customers, and endless busy work (and how to break the cycle)

• Andee’s personal story of turning down a “wrong fit” sale and the powerful business results that followed

• The four pillars of discernment-driven selling that will help you attract the right customers (and gently repel the wrong ones)

• Why “no” is not a failure, but a strategic filter for growth—and how data backs this up

• Actionable ways to ask qualifying questions, set clear boundaries, and use “no” as valuable data (not a personal rejection)

• How following up with empathy—not pressure—builds trust and gets you referrals or repeat business

• A “bonus tip” with Andee’s 3 go-to questions to ask after every sale you walk away from—plus how these questions can help you close more of the right sales in the future

Ready to transform your approach to sales, stop over-discounting, and finally serve your best customers with clarity and confidence? Listen in and get ready to reframe your sales fears for good.

Apply for Andee’s brand new She Sells Differently Mastermind! Doors open soon for a small, high-impact group—perfect if you’re ready to deepen your skills and scale your product-based business.

https://go.andeehart.com/mastermind

Don’t forget: Let Andee know if you loved the “Burn Book” mini-series! Drop some fan mail via the link above—your feedback shapes future episodes.

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

Are you burning out posting every day, only to hear crickets in your product business? This episode is your reality check—more content isn’t the answer. Andee breaks down the myth that “posting more leads to more sales,” and reveals the four types of high-converting content that will actually move your audience toward purchase.

In This Episode, Andee Covers:

· The myth of “more is better” in content marketing—and why it keeps you stuck

· What makes content truly strategic (hint: it educates, qualifies, and moves people closer to buying)

· The four types of content that consistently generate sales for product-based businesses:

· Why clear messaging and repeatable frameworks outperform viral “busy” content every time

BONUS: At the end, Andee reveals her own “Marketing Bank” system—her plug-and-play content vault and the Marketing Bank Genie AI tool to help you create strategic content in under an hour.

Resources Mentioned:

Ready to sell with less stress and more strategy? Check out The Marketing Bank for high-converting content prompts, AI-powered content creation, and exclusive campaigns. Get $10 off your first month with the code “SSDMARKETINGBANK” at Product Marketing Bank

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

In the second episode of our unapologetic Burn Book of Bad Sales Advice series, Andee is burning down the myth that following up with potential customers is “pushy.” If you've ever hesitated to send that second message or revisit a conversation because you didn’t want to come off as annoying—this episode is for you.

Andee reframes the fear around following up and delivers a powerful mindset shift that positions follow-ups not as pressure, but as service. With clear stats, real-life examples, and a 3-part strategy that will immediately boost your confidence, you’ll walk away knowing how to follow up in a way that is kind, clear, and closes the sale without the cringe.

✨ Plus: Stay until the end for Andee’s exact follow-up script you can start using TODAY.

In this episode:

• Why following up isn’t annoying—it’s leadership
• The Brevet stat that proves most people give up way too early
• How most buyers are distracted, not disinterested
• The 3 follow-up shifts that build trust and close sales
• A personal story from Andee's candle business and corporate life
• A clear, compassionate follow-up script you can swipe

🔥 Your Challenge: Do a Follow-Up Audit — Who have you left hanging out of fear or people-pleasing? Choose three potential customers to circle back with using today’s tips.

Links Mentioned:

• Episode on the 4 Types of Buyers
• Swipe my follow up script here

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

In this episode, Andee kicks off her Burn Book of Bad Sales Advice series by tackling a harmful myth: that slashing prices is the fastest way to make more sales.

Andee dives into why discounting out of panic can hurt your profits, undermine your confidence, and actually train your customers to wait for sales instead of buying from value.

You’ll hear real talk about what constant discounts communicate (hint: it’s not what you want), how to reframe your sales strategy, and why planned, strategic promotions win every time.

🔑 You’ll Learn:

• Why discounting is like duct tape — a temporary fix for a deeper problem
• The top 3 messages panic promotions send to your audience
• The difference between panic and planned promotions (with examples)
• What ethical urgency and exclusivity look like for product-based brands
• The power of rewarding loyalty instead of attracting discount chasers

🎁 BONUS TIP:
Stay tuned to the end where Andee shares a no-discount promotion strategy that builds loyalty, demand, and profit — without touching your prices.

🛍️ Plus: Learn how the Product Marketing Bank can save you hours each month and help you sell confidently without relying on discounting your prices.

👉 Get your first month for just $10 using the promo code “BANK10”

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

In this episode of She Sells Differently, Andee sits down with Kristin Pruis, a seasoned brand and web strategist, to discuss how product-based small business owners can transform their websites into powerful sales tools.

Kristin shares her journey from self-taught coder at age 10 to helping faith-driven, mission-based female entrepreneurs create websites that are not just visually appealing but also strategically designed to drive sales.

What You'll Learn:

• The difference between art and design in the context of web development
• Common signs that your website might be hindering your business growth
• Essential elements every website needs to function as a 24/7 sales machine
• The importance of lead magnets and how to effectively implement them
• How blogging can enhance your SEO and establish authority in your niche
• Simple SEO strategies for beginners to increase website traffic
• Tips for product-based businesses to engage and convert website visitors

Special Offer:

Kristen is offering She Sells Differently listeners 30% off her DIY Website Workbook. Use code SHESSELLS at checkout to access this comprehensive guide to planning, writing, designing, building, and launching your website in just four weeks.

Connect with Kristen:

Website: https://kdesign.co
Blog: https://kdesign.co/blog
Instagram:
https://www.instagram.com/thekdesignco

Resources Mentioned:

• DIY Website Workbook by Kristin Pruis

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

If you’re tired of scrambling to send emails, post on social media, or manually follow up with customers, this episode is for you. Andee walks you through three powerful (and surprisingly simple) ways to automate your marketing so that it runs while you rest — all without losing the personal touch your brand is known for.

Discover how evergreen email sequences, creative lead capture systems, and strategic campaign planning can help you sell more with less hustle.

In this episode, you’ll learn:

• Why automation is the secret weapon for scaling product-based businesses
• The difference between "cold" automation and connection-driven automation
• Three types of evergreen email sequences every product business should have
• How to set up automated lead capture online and at in-person events
• The power of proactive campaign planning and how the Product Marketing Bank can save you hours each month
• Mindset shifts to help you go from “doing it all” to thinking like a true CEO

Resources Mentioned:

• 👉 Try Flodesk Email Platform
• 🧠 Product Marketing Bank – First month HALF OFF with code “SSDMARKETINGBANK”

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

In this powerful and heartfelt conversation, Andee sits down with Kirsten Tyrell — emotional intelligence coach, entrepreneur, and co-host of Millionaire University — to unpack why building a business the hustle harder way is no longer enough.

Kirsten shares her journey of navigating success, failure, grief, and entrepreneurship through the lens of emotional intelligence. Together, they explore why emotional regulation is the missing piece for so many entrepreneurs, how to heal from business trauma, and why honoring your full self (body, mind, and spirit) unlocks true financial freedom.

Plus, Kirsten shares a practical way to start shifting emotional triggers today — and Andee offers a personal reflection from her corporate-to-entrepreneur journey.

Connect with Kirsten:

Follow Kirsten on Instagram here.

Kirsten's Website

Listen to Andee's episode on Millionaire University here.

Episode Highlights:

• How to recognize and shift the emotional triggers that hold you back
• Why traditional mindset work isn't enough (and what actually moves the needle)
• How to stop self-sabotaging your business success
• A daily emotional regulation practice to stay grounded and empowered
• Why simplifying your offers is crucial to scaling your business with ease
• The real reason sales sometimes feel "gross" — and how to sell with integrity instead

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify

Send us a text

You're doing all the things—posting on Instagram, updating your site, tweaking your captions—and still seeing slow sales. In this episode, Andee reveals the 5 hidden habits that are quietly killing your product sales and what to do about them. From making it too hard to buy to relying entirely on social media for sales, this episode is a reset button for any product-based business owner who's ready for results.

Stay tuned to the end for a bonus tip that helped one of Andee’s clients go from zero sales to daily sales—just by making one simple shift in her content strategy.

In this episode, you’ll learn:

• Why 90% of salespeople never follow up—and how it’s costing you revenue
• The website mistakes that make customers abandon their carts
• Why “features-first” marketing is falling flat
• The trap of relying too heavily on Instagram or TikTok
• How showing your face and sharing your voice actually builds trust (and boosts sales)

🔥 Bonus Tip: Discover how a product-based business owner increased daily sales by switching from static product photos to sharing simple, behind-the-scenes stories.

Resource Mentioned: 💻 ProductMarketingBank.com – Andee’s plug-and-play marketing strategy vault for product-based businesses.

If you’re ready to sell smarter and stop second-guessing your marketing, check out the Product Marketing Bank. It's your go-to system for consistent, confident product sales.

📣 Got a favorite takeaway from today’s episode? Send the podcast some fan mail using the link at the top of the show notes!

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify