Episodios

  • How To Stand Out On Social Media (feat. a story about the Blue Jays, stand up comedy and a beer-related contest)
    Jul 22 2024

    I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically.


    Watch the Baby Zepps’ full submission video for the #BudHomeRunContest
    https://www.youtube.com/watch?v=gQddm0kytlc


    Here’s the Globe and Mail article I mentioned by Toronto’s David Shoalts

    Comic-filled softball team gets the ultimate ringers”

    https://www.theglobeandmail.com/sports/article-comic-filled-softball-team-gets-the-ultimate-ringers/



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


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    17 m
  • 3 Non-Scary Stories About Sales
    Jul 15 2024

    Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process.

    BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So let's see if we can chat some non-scary stories to help undo the spookiness around selling, shall we?

    In this episode I'll share:

    1) A story about winning a beer-selling contest

    2) A story about learning a fundamental lesson in sales while fliering a theatre lineup

    3) A story about the ONE THING I couldn't sell, even when my listing got national exposure on Facebook Marketplace thanks to a random PR opportunity.

    After this episode, you'll feel inspired to use some sales tactics you're more aligned with, so your business can grow and you can maintain your authenticity and morals around money.



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


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    19 m
  • How to add revenue to your business with Affiliate Marketing & Influencer Campaigns (even if you have a small following)
    Jul 11 2024

    Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities.

    In this episode you'll hear a high level explanation of the different kinds of influencer opportunities to be aware of (UGC content, Affiliate Marketing, and traditional influencer campaigns) and how to take advantage of them WITHOUT losing the trust of your audience.

    When you're using Instagram (or tiktok) for your business your number one priority is to grow your business, attract LEADS and close clients - I'll tell you how to keep that focus, maintain your audience's trust, *and* increase your revenue.

    Launching a course or selling digital products?
    ➡️ TAP HERE to try PODIA (the platform I use to host my program, Magic Marketing Machine)

    Wanna automate responses to Instagram and grow your email list?
    ➡️ TAP HERE to try MANYCHAT (the platform I use to send automated DMs to folks who comment on my Instagram posts)



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


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    13 m
  • 3 Lead Magnet MISTAKES to Avoid
    Jul 8 2024

    If you've got a business with an email list you've GOTTA stream this episode if you wanna grow it. One of the most tried and true email list growth methods is to trade info for emails. EG. Promote a freebie, lead-magnet, opt-in, quiz - give some sort of free value-packed resource to your leads in exchange for their name and email.

    It's a win-win!

    They get valuable info - you nurture a lead for your business and grow your email list.

    BUT... There's a but.

    After working with hundreds of businesses I've noticed 3 major mistakes business owners make with their freebie that seriously hinder the lead magnet as a marketing strategy.

    ...Wanna know what they are to make sure you're not throwing a monkey wrench in your email marketing?

    Listen up!


    Wanna automate responses to Instagram and grow your email list?
    ➡️ TAP HERE to try MANYCHAT (the platform I use to send automated DMs to folks who comment on my Instagram posts)



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


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    14 m
  • Deliberate Authenticity on Social Media feat. Comedian Steph Tolev
    Jul 4 2024

    Viral comedic sensation Steph Tolev has had a tremendous year of accolades. From opening for superstar Bill Burr, to multiple viral videos and performances across North America. Steph is among the most authentic creators out there and in this episode she's spilling on mindset shifts she's made to keep going strong - even amid taking heat from some of the worst trolls on the internet.

    She is unabashedly authentic, and doesn't compromise who she is in content creation, even when the Instagram and TikTok algorithms suppress her content because of it.

    Steph Tolev is about to give you the content creation pep talk you didn't know you (and your business) needed.

    Heads up this recording is NSFW - for language.

    FOLLOW STEPH TOLEV ON INSTAGRAM:
    https://www.instagram.com/stephtolev/

    Here's the CBC Canada article we mentioned:
    https://www.cbc.ca/news/entertainment/comedy-business-booming-1.7248706



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


    Más Menos
    17 m
  • Corporations are getting CRUDE on social media as a growth hack... Here's what's happening
    Jul 2 2024

    This week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack.

    We'll also share David Sommer's 3 rules for how towing the line when using comedy in your content (as quoted in CTV), and I'll share one of my own rules for helping my small business clients decipher whether a joke or hot take has gone too far to post or juuuust far enough.

    The CTV article mentioned in this episode: https://montreal.ctvnews.ca/provocative-or-crude-do-some-corporate-accounts-go-too-far-on-social-media-1.6941717

    Here's the link to the Wendy's Twitter (X) account, also mentioned in this episode.
    https://x.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


    Más Menos
    9 m
  • 7 Habits of Highly Effective Marketers
    Jun 24 2024

    7 Habits of Highly Effective People by Stephen Covey is practically required reading for entrepreneurs and folks in business alike.

    In today's episode we highjack Covey's renowned book and present you with the spinoff... 7 Habits of Highly Effective "Marketers"

    Whether you're a business owner, an entrepreneur, or professional marketer this episode is for you, and its chock full of insights that'll help you get in front of more eyes and land more leads for your business.



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


    Más Menos
    16 m
  • 3 essential changes to make to your business *before* you hit $10k/month
    Jun 17 2024

    In this episode, you'll hear about the 3 most impactful changes entrepreneurs should make your business before you hit $10k per month. I'll shares personal experiences and practical advice to streamline communication, standardize offerings, and optimize marketing visibility for your business (especially using social media)!



    Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

    https://parkdale-republic.lpages.co/evergreen-webinar-registration/


    Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

    https://parkdale-republic.lpages.co/10-sales-calls-new

    Tap here to try Later.com (Jenna's favourite social media scheduling software)

    https://later.grsm.io/egd652z1q1fk



    Music by Jordan Wood

    Hosted by Jenna Warriner, Creator of Magic Marketing Machine


    Más Menos
    18 m