The Critical Gap: Why do some high-quality images fail to get results for clients? Strategy expert Uta from Carrot and Karma joins us to explain why Commercial Photography is only as effective as the planning behind it.

• The Clarity Trap: Discover why a lack of Brand Strategy makes it impossible for a photographer to represent a business accurately, regardless of their technical skill.

• Target Audience Alignment: Learn how to identify if your client actually knows who they are talking to before you ever press the shutter.

• The Impact Checklist: A guide for the Brand Photography professional to ensure the messaging and "feeling" of the brand are locked in before the shoot begins.

Download the free guide to Marketing and Creativity here

We received the sad news this week that photographer Martin Parr passed away. Our show this week is a mix of personal stories, reflections and discussion about the life and work of Martin Parr. Hear what Martin thought about Marcus's photography during his degree and about the fantastic legacy and foundation he leaves behind. Marcus shares with us a glimpse into Martin's commercial photography.

STOP GUESSING: Your website holds the key to your Commercial Photography Marketing success, but only if you know what the numbers mean. This essential show breaks down the noise of Website Analytics for Photographers into three actionable points.

The Vital Few: Discover the exact 3–5 Commercial Photography statistics that genuinely measure your site's performance and income potential.

The Dangerous Distractions: Learn which "vanity metrics" you should immediately ignore, as they waste your time and sabotage your business focus.

The Diagnosis Checklist: Find out the critical signs in your data that signal an urgent, revenue-killing problem you need to fix this week.