Are you leaving money on the table? Marcus breaks down event photography, a high value, high pressure genre that perfectly complements your commercial photography marketing. Learn how to capture the atmosphere and emotion that brands need for their future campaigns.

• The Preparation Blueprint: Discover the essential questions you must ask your client before the day begins to guarantee you capture the client's full vision.

• The Gear Guarantee: Discover the essential equipment setup you must adopt to guarantee reliability and professional results in unpredictable, low light venues.

• The Relationship Advantage: Learn the powerful, simple strategy borrowed from wedding experts that helps you turn venues and speakers into your best source of repeat bookings.

Is your SEO still working?

This episode with web expert Alex Vita asks the provocative question: Is traditional SEO dead in the age of AI?

Discover why tracking website traffic is no longer enough and what strategic shift you must make to secure premium clients in the "Zero Click Marketing" world.

The Zero Click Strategy: Discover why chasing simple SEO traffic is a waste of time and what single metric you should be tracking instead to prove your online efforts are working.

The New Rules of Google: Learn the most crucial concept for modern SEO and Google Search, and how to build a powerful online reputation that satisfies both AI and your potential clients.

Positioning for Premium Fees: Find out how to stop being a generalist and use a simple positioning tactic on your website that allows you to immediately justify charging higher fees.

Discover the true numbers behind the industry's gender split and see exactly why brand photography is attracting so many women photographers right now—and why it’s not just a coincidence.

Uncover the 'magic ingredient' of successful brand photography that allows you to charge more, secure repeat business, and turn simple images into powerful brand stories for your clients.

Identify a huge commercial advantage that many photographers are currently missing, which represents a clear path to high-value, consistent bookings if you understand how to approach it.

This week, we're diving into a topic not often discussed in the photography world: why brand photography is so heavily dominated by women photographers, both behind the lens and as clients. We go beyond the gear and business strategy to look at the psychology and personal connections that truly drive success in this niche.

Marcus and Sam discuss the surprising statistics showing the gender ratio and break down what makes women excel in this area—it's less about technical skill and more about empathy, storytelling, and emotional intelligence.

But here's the kicker: The show uncovers a huge commercial opportunity. We discuss an untapped segment of the market and what you need to know about their distinct visual approach. If you’re a brand photographer looking to increase your income, stand out from the crowd, and secure more repeat clients, tune in to find out where the real money is and how to get it.