Gareth says his focus is the monetisation of this autism. One of his obsessions is LinkedIn. And he decided with his knowledge of LinkedIn he should help people get better with Linkedin. Gareth is also a percussionist. Marcus explains we do have a show about what we can learn from the music business.
Gareth has been on LinkedIn just a year after I began. He has been on it 14 or 15 years. LinkedIn has been owned by Microsoft for quite a long time. More recently Microsoft has been getting more involved and they have been pushing users into paying for the use of the platform. Gareth says that up until recently it’s been possible to use LinkedIn as a free user. And if you use Linkedin to find a job then you can still manage free. But if you are trying to grow your tribe and your business it is very hard now without premium. It effects now even how much your posts are seen. LinkedIn give you a score your SSI score which you can find here. Having premium effects that score.

Gareth says that connecting with people is important and he has an connection message he thinks you should use. Gareth says an initial message ensures you get a higher connection rate and you get more of a response after the connection, if you started with a connection message. He thinks now up to 20 touches are needed on LinkedIn before you can get someone to do something you have asked.
Gareth says commenting on other peoples stuff is really important. He also says posting about other peoples work and asking questions is a great way to go. Gareth recommends having a camera in your LinkedIn profile photo. That enables connections to know what you do almost instantly.
Gareth says he works on the principal that he gives away 80% of what he does. He wants people to see him as an authority in this field. So he gives them stuff people can test him on. They use it and then they start to trust him.
Gareth then talks about the SSI. This is based on 4 different scores added together. Those four scores are different aspect of LinkedIn such as interacting and connecting. Posting regularly and commenting and liking other peoples content is another part.

Gareth also recommends resisting using AI to create content. But says it’s great for structure and helping to improve your content.
Top voice is the next topic. For anyone with over 1000 followers you get asked by LinkedIn to comment on some things. You can use this to become a “top voice”. To do this you have to answer and write comments on AI generated content. So Gareth recommends follow the link when you are asked to comment, but then within that topic do not comment and move up to the top level where you can chose topics. You can then see all the topics A-Z. Pick one that is close to you, then in that section pick a sub-section relevant to you. Then comment only on topic in this area. Gareth recommends in these area to be provocative and ruffle some feathers. That will get responses. You only get top voice if your comments get further comments and interaction.

Gareth’s final tip is ensure you have the odd spelling mistake in some things you do to show you are not AI. Also avoid “Z”s in your work, which shows that content has been made by AI using American spelling.

Bel is part of Turpin Accounting Services a business setup by her Mum.
Bel she she fell into accounting. She started in retail management, but when her Mum’s business expanded she needed help. Bel started doing data entry on her days off, and then applied for a role when it became available. So she started on admin, then moved onto bookkeeping, then accounting and did all the training in those areas on the way. Now she works with clients on business development.

Marcus says he doesn’t have an accountant and asks why he should use one as a sole trader. Bel says it’s a lot about having someone to be able to ask the right questions. It’s not that the accounts are often wrong it’s just that as a business owner it’s hard to see the bigger picture from your numbers. So she could help Marcus make more money, make him more tax efficient and things like that.

What is the difference between bookkeeping and accountancy? Bookkeeping is the day to day data entry and organisation. An accountant does more advanced work such as end of year accounts or giving you advice. Sam asks as a photographer is it best to have an accountant or a bookkeeper. Bel says it depends what you want to get out of the business at the end of the day. Look at the time you are spending on accounts, is it worth handing that over to someone else? In terms of accounting it’s a question of whether you want to move the business forward.

Bel thinks there is education needed in terms of what things can be put through business expenses. Things like a home office, internet bills, gas, electricity and a percentage of the mortgage. Equipment can all go through as well as subscriptions like Adobe and CRM packages.
Bel highly recommends using accounting software as it makes life easier. As the government is moving to making tax digital it means that almost all businesses will need to be using the software before too long. It’s likely that will be for all businesses turning over more that £12k a year.

Sam asks if Bel has any thoughts on which accounting software is better for as small business. She thinks Xero gives a bit more analysis than Quick Books. But overall they are all very similar.
Marcus asks the advantages and advantages of being a limited company and being VAT registered. Bel says it’s about what your business wants to achieve. Some large clients will only work limited businesses. As a Limited company you have different ways to get money out of the business which aren’t available as a sole trader.
Being VAT registered is again linked to bigger clients and some may expect you to be VAT registered. It has big effects on buying equipment and claiming VAT back. Sam wonders why more photographers don’t become a limited company. Bel does warn that such a change tends to double your accountants costs.

Bel does free accounting clinics once a month which can be found on Eventbrite
Sam asks what a photographer does if he owns equipment and then starts a business. How you can account for this. Bel says you can, if you are a limited company you can sell the equipment to the business. So the business then owes you that money. Sam talks about equipment depreciating and accounting for that, but Bel says you will probably need an accountant to deal with this.
The discussion also goes onto the fact that accountants need brand photographers and videographers. So make sure you talk to your accountant to see if you can help them with their photography.

You can get in touch with Bel here
https://www.turpinaccounting.co.uk

bel@turpinaccounting.co.uk