What happens when you fire over 80% of the employees in a business ... the answer may surprise you!

In todays episode we're digging into what genius move Elon made when grabbing Twitter and also one business move for us to avoid.

Whether your a massive company like Twitter or a small mom & pop business, these lessons are pure gold. Enjoy!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(03:00) - Getting "political" can destroy your business

(05:00) - What happens When Firing 80% Of Staff

(06:25) - Inefficiencies In My Own Business & Yours

(09:50) - What To Do With Freed Up Time

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

In these next 14 minutes you'll find the statistically highest reason why your marketing isn't working ....

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(02:20) - Advice From Mentor That's Changed Everything For Me

(04:06) - How Business Is Like "Quick Sand"

(06:20) - Measure & Track Your Marketing (2 variables)

(08:40) - #1 Marketing Constraint Early On

(11:20) - #1 Marketing Constraint Later On

(12:45) - Overview

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

Brand marketing can used in either massive corporations or small mom & pop services businesses. The effect can be the same... a massive amount of FREE paying customers.

So this episode will tell you if brand marketing can work for you and if so how should you execute on it starting today.

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(01:59) - What Is Brand Marketing Exactly?

(02:30) - Pick Your Platform To Post

(05:23) - Best Content To Use

(06:30) - DO NOT Have "Call To Action"

(09:50) - Nurturing Leads & Time It Takes To Work

(11:15) - Who Should Use Brand Marketing?

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

Theirs a completely new mandate from the government that's actually due before the end of December, but heres' the problem... no one knows about it!

Check out this episode to learn about what exactly owners MUST do and how to do it to avoid heavy expenses coming up in the new year.

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(00:35) - My Thanksgiving "Carb Coma"

(02:55) - What Is BOI?

(03:28) - Exact Types Of Businesses That Must Do This

(04:40) - Where To Go To Fill This Out

(05:30) - Penalties If You Ignore This

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

The latest guru on You Tube often times says things like "learn to make a boatload of money while your sitting on the couch.. ZERO effort required. Create a 100% fully automated asset! "

Those claims are pretty suspicious, can we actually do that with our own small businesses? It'd be nice to have our own little money making machines that provide for us and our families with zero effort.

Today we're going to dig into what this actually looks like in real life and what are the five steps to achieving it. Lets dig in!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(01:00) - Definition Of Automated Business

(03:21) - Realistic Automation

(04:30) - Control Customer Demand - Aka Marketing

(08:30) - Business Is Dynamic - Preframe

(10:20) - Your Secret Weapon - General Manager

(11:27) - What Will You Do With Your Free Time

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

What if your insane offer that gives you boatloads of new clients also leads to a flood of freebie seekers as well? People that get your stuff for free and completely take advantage of you..

This is the concern and why businesses don't do irresistible offers or half heartily craft offers that don't truly resonate with people.

What if I was to tell you that you could have your cake and eat it too?

Todays topic will do just that, it'll review one single key factor that will allow you to give out INSANE offers and at the same time not get loads of refunds. Enjoy!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(00:50) - My Side "Carpentry" Business

(02:35) - Why An Irresistible Offer Is Important

(03:20) - Is A Lead Magnet A Good Idea?

(05:00) - Don't Use Discounts.. Instead Value Adds

(07:00) - One Thing To Prevent Loads Of Refunds

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

Did you know that I can give you 6 insanely simple website changes that can be implemented within just a few days.. and they all can DRASTICALLY improve how many clients you get each quarter of your business?

Its true, and today I'm going to run you through these tweaks to maximize your online presence!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(00:25) - Two Fun Things Going On In My Own Companies

(02:45) - Main Ways Your Site Gets Paying Customers

(03:45) - Top 6 Website Mistakes

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠

You've heard it right, I am officially telling all the listeners to not spend a dime on Facebooks paid platform...

But the real question is why? Tune in to find out!

Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you.

Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

Timestamps:

(00:25) - My Recent Sickness

(01:05) - What Are Facebook's Strengths?

(03:30) - Election Years Effect On Ad Cost

(05:20) - What To Do If Your Already Running Ads?

To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠