What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you to build buzz around your brand even on a shoestring budget!

Here’s What We Cover In the Episode and More:

• Crises are inevitable and can significantly impact a small business’s revenue and profitability.
• Common crises include negative online reviews, cyberattacks and health related issues.
• The necessity of preparation, including vulnerability assessments and crisis communication plans.
• The triple As— Acknowledge, Apologize, Act— and advises against the three Ds— Deny, Diminish, Deflect.
• Incentive PR tactics such as leveraging unique events and building strong relationships with journalists.
• Memorable campaigns like sending pizza-sized cookies to journalists and using visual stunts at airports.
• Power of authenticity and taking contrarian viewpoints to capture media attention.
• Maintaining a reputation for honesty and delivering compelling stories.
• Evolving media landscape, including the rise of AI in communications.
• How AI can automate routine tasks, freeing up time for genuine human connections.
• Value of unique, original voices.

Being prepared and creative in crisis PR can not only help small businesses survive tough times but also can turn challenges into unique opportunities for growth and visibility. Additionally, these strategies can help differentiate themselves and cultivate robust relationships with journalists, even when operating with limited resources.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Oliver Aust on LinkedIn: linkedin.

From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you!

Here’s What We Cover In the Episode and More:

• The difference between a story topic and a story angle.
• Three powerful angles: leveraging seasonal trends, commenting on major company news, and using community data or surveys.
• How to challenge industry norms, make bold predictions and tell heartwarming local stories.
• Leveraging current regulations and policies for relevant pitches.
• Using gift and product guides to expand your reach.
• How small business owners can get featured in top-tier media outlets without prior connections or a big budget.

Mastering PR is about creating unique story angles and leveraging timely trends to stand out in the media landscape. By implementing these strategies, anyone can transform from an unknown entity to a sought-after industry expert in just 30 days.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!

Here’s What We Cover In the Episode and More:

• The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.
• Seamless connection between food and travel journalism.
• Challenges of creating seasonal and engaging content.
• Current trends in the food industry.
• Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.
• Follow up etiquette and provide value to recipients.
• Kristie’s favorite dining spots, including a unique home-based Malaysian food service in LA.
• Unconventional stories such as the alleged boba shortage during COVID.

The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Kristie Hang on Instagram: https://www.instagram.com/kristiehang/?hl=en
• TikTok: https://www.tiktok.com/@kristiehang?lang=en
• Check out her website:

You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!

Here’s What We Cover In the Episode and More:

• Why email marketing matters for small biz owners.
• Strategies for creating effective email sequences.
• Balancing content and product promotion in email.
• Creating engaging and non-pushy sales emails.
• Welcome sequence as a revenue-generating tool.
• Getting customers back with abandoned cart emails.
• Keeping the love alive with post-purchase emails.

Email marketing is an indispensable tool for small business owners looking to drive sales and build lasting customer relationships. By implementing the essential email sequences —welcome sequences, abandoned cart sequences, and post-purchase sequences— you'll craft an email marketing game plan that's as engaging as it is profitable!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing expert Keenya Kelly breaks down exactly HOW to do it right, when you are short on time. Tune in for this must listen episode if you are tired of spending all your time trying to make one video go viral--and we'll tell you what to do instead!

Here’s What We Cover In the Episode and More:

• Create engaging content that captures your audience's attention
• Effectively promote your business using different types of video content
• Build a loyal community and drive people to your email list
• Optimizing your social media bio and create content that addresses your target audience's pain points
• Collaborating with social media managers and handling content strategy yourself

In today's fast-paced digital world, small businesses need to embrace short-form video content to capture their audience's attention and drive growth. With short attention spans and widespread mobile use, these videos are essential for all businesses. Don’t miss the chance to elevate your business—start using short-form videos now!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly/
  Facebook: https://www.facebook.com/keenyakelly
• TikTok: https://www.tiktok.com/@keenyakelly
• Check out her websites: https://www.keenyakelly.com/
• Pinterest: https://www.pinterest.com/keenyakelly/
• Watch her on YouTube: https://www.youtube.com/ke

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

Here’s What We Cover In the Episode and More:

• How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!
• Aligning the pitch with the angle to capture journalist's attention.
• The power of local media and building a solid presence in your community.
• Why being seen and trusted is key for small businesses.
• The nitty gritty of pitching process and connecting with journalists.

In the competitive world of small business, being seen and trusted is the name of the game! When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

Here’s What We Cover In the Episode and More:

• Boosting small businesses with gift guides, product lists, and best-of lists.
• Why seasonal themes, holidays, and celebrations are a blast for pitching your products!
• Showcasing unique and innovative products to grab media attention
• Trend of sustainability, wellness, and self-care in gift guides and product lists
• Aligning products with social media trends, pop culture, and celebrity influences
• Value of contrarian angles, travel-friendly products, travel-friendly products, and local gems!

In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode is for you!

Here’s What We Cover In the Episode and More:

• Best times to pitch for digital and print gift guides to maximize chances of getting featured.
• The nuances of sending samples to editors and when it’s necessary or not for securing media placements.
• Adopting a broad perspective and confidently pitching products to elevate the brand's profile.
• Strategies for forging strong connections with journalists leading to consistent media coverage.
• Differentiating between paying for placements and earning editorial features.
• How to pitch your product based on its unique aspects, story and trend relevance, not relying solely on customer testimonials.

In the competitive world of small business, mastering the art of PR and gift guide pitching can be a game-changer for boosting sales and brand credibility. Embracing persistence, strategic storytelling and understanding the media landscape can elevate your product from obscurity to editorial acclaim without relying on expensive ads or PR firms.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941