Episodios

  • Introvert-friendly Marketing Ideas (Bonus EP13)

    Introvert-friendly Marketing Ideas (Bonus EP13)
    Jun 26 2024
    The best social sharing snippet from this interview is by far... "But be intentional with your engagement. Be intentional with who are people that are engaging with me, right? I'm going to go engage back with them. And then on top of that, I'm going to find a couple of new people and just engage with them. But you're doing it with the mindset of this is a task. It's not fun. Yeah, it's not fun. But is a lot of things in your business fun? No, but there do you do them for a purpose because they will, they will give you sales in the end. They'll give you a clientele. They'll give you something towards your goal." In this podcast episode, I chat with Nedra Rezinas, a marketing strategist and adjunct faculty member at Portland State University. Nedra shares her focus on helping introverted and empathy-driven service-based business owners create authentic marketing strategies. We talk about alternatives to social media marketing, such as email newsletters and podcasts, and highlight the importance of building genuine relationships and leveraging professional networks like LinkedIn. Nedra also talks about the need for personalized marketing approaches and discusses overcoming marketing fatigue and the shame often associated with self-promotion. The conversation provides valuable insights into creating effective, authentic marketing strategies without relying heavily on social media. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    23 m
  • Do You Trust Your Website? (EP18.4)

    Do You Trust Your Website? (EP18.4)
    Jun 25 2024
    Welcome to the 4th episode in a 5-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into the second "E" in SWEET: Establish trust. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    5 m
  • Is Instagram Stealing Your Time (and Clients)? (Bonus EP12)

    Is Instagram Stealing Your Time (and Clients)? (Bonus EP12)
    Jun 19 2024
    The best social sharing snippet from this interview is by far... "But be intentional with your engagement. Be intentional with who are people that are engaging with me, right? I'm going to go engage back with them. And then on top of that, I'm going to find a couple of new people and just engage with them. But you're doing it with the mindset of this is a task. It's not fun. Yeah, it's not fun. But is a lot of things in your business fun? No, but there do you do them for a purpose because they will, they will give you sales in the end. They'll give you a clientele. They'll give you something towards your goal." This podcast guest episode is a conversation around the world of Instagram for small businesses, with a particular focus on maintaining a healthy mindset. Instagram expert, Lundyn Majstorovic, discusses the initial allure of Instagram and its potential pitfalls, including the pressure to keep up with trends and the negative impacts of constant engagement. The episode offers you practical strategies for using Instagram with intention. Setting boundaries, scheduling posts, and curating your feed are some of the tools mentioned to help listeners avoid the "Instagram rabbit hole." Lundyn also acknowledges the platform's positive aspects, such as community building and brand awareness. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    27 m
  • The Window Shopping Of Your Website (EP 18.3)

    The Window Shopping Of Your Website (EP 18.3)
    Jun 18 2024
    Welcome to the third episode in a five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into the first "E" in SWEET: Enhance with summaries. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    5 m
  • A Gen X View of Instagram as a Marketing Channel (Bonus EP11)

    A Gen X View of Instagram as a Marketing Channel (Bonus EP11)
    Jun 12 2024
    The best social sharing snippet from this interview is by far... "You need to be in your content because that is how we are verifying that you are a trustworthy person and that you are competent at what you do. And I know that sounds wild, but it happens in a second, maybe two, and we're scanning your content to determine what do you talk about? Do you have expertise? Can I trust you?" Social media expert, Chelsea Peitz, shares insights on using Instagram effectively, stressing the importance of genuine engagement and building trust with a personal brand. She provides tips for getting comfortable with the platform, leveraging conversations over content, and demystifies common fears about social media. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    24 m
  • Work on a Blog Post (EP18.2)

    Work on a Blog Post (EP18.2)
    Jun 11 2024
    Welcome to the second episode in a five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into "W" in SWEET: Work on a Blog Post. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    12 m
  • Finding Calm in the Chaos (Bonus EP10)

    Finding Calm in the Chaos (Bonus EP10)
    Jun 5 2024
    The best social sharing snippet from this interview is by far... "You have more power and control than you think you do over your life, over your situation, and it all starts with getting calm and breathing in the present moment. Once you get that first step kind of handled where you know how to calm yourself and self regulate in the midst of chaos. That's the big domino that's going to knock down all the other dominoes." In this episode, Yoga and Meditation Teacher, Paul Benedict talks with you and I about the importance of realizing the power and control we have over our own life and circumstances. It all starts with getting calm and breathing in the present moment. Mastering this initial step of calming and self-regulating amidst chaos sets the stage for overcoming future challenges and achieving greater control overall. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    27 m
  • Select Target Keywords (EP18.1)

    Select Target Keywords (EP18.1)
    Jun 4 2024
    Welcome to the first episode in our five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're starting with the "S" in SWEET: Select Target Keywords. 👉 Visit this episode's blog post here 👉 Join the Small Business Sweet Spot 👈 Open-ended coaching without a rigid agenda or lock-step course that you’ve got to drag yourself through. Designed to give service-based business owners, like you, a hand to hurdle the digital marketing challenges you’re facing. Find out more. 🎙️ Leave a review if you love the show to help other small business hear about the show. ▼ Connect With Me Newsletter Website Instagram
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    5 m