Merritt Olson, a Pacific Northwest wine sales veteran, (at the ripe old age of not very old) has seen it all. She began her sales career by selling wine in tasting rooms and bars in the Walla Walla area while in college. She then moved to sales management for a wide range of Pacific Northwest wineries such as Charles Smith and Owen Roe, finally finishing as the Director of Sales at Mitchell Wine Group, Oregon’s leading independent wholesaler of fine wines, before leaving to work in her family business. Meritt explains her strategies for selling wine both as a winery and as a distributor and shares some great books on management that have helped her in her career.

https://www.barnesandnoble.com/w/traction-gino-wickman/1100073595

https://www.amazon.com/SPEED-TRUST-Thing-Changes-Everything/dp/1416549005

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

Ann Reynolds started her compliance consulting company Wine Compliance Alliance 15 years ago. She and Carol talk about the entrepreneurial mindset, how to launch a consulting firm, and of course, compliance! One of the things that make the wine business so difficult is the complex regulatory environment for beverage alcohol production and sales. Ann and Carol discuss a few sample topics in winery compliance that new entrants to the business should be aware of. Ann also talks about her book on wine labelling “The Inside Story of a Wine Label” (link below).

https://www.amazon.com/Inside-Story-Wine-Label/dp/1481859846

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

It is with great sadness that we announce the passing of artist, musician, wine business advisor and co-founder of Global Wine Partners, Vic Motto, at his home in Florida on September 1, 2024. In honor of Vic, we would like to revisit our first episode.

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

Vineyard appraiser Tony Correia and M&A Advisor Carol Collison engage in a wide-ranging discussion on the economics of today’s wine industry: Who’s buying vineyards in California today and why, how the bankruptcy of Vintage Wine Estates is affecting the market for winery facilities and brands, and what today’s market implies for transaction volumes in 2025.

http://correiaco.com/index.html

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

There are lots of ways to be successful in the wine business, and lots of ways to fail. In this conversation with famed Napa winemaker Cathy Corison, you will hear about an artist’s approach to business success. Growth for the sake of it is not a value, indeed Cathy has kept the company the size it is (only 3,000 cases) so that she can have complete control of the production process from vine to bottle. Carol and Cathy talk about her experience of past wine industry downturns and the future of the winery now that her daughters are becoming involved. To Cathy, the keys to success in the wine business are standing for something, being passionate and a little bit crazy, taking the long view, and perhaps most important of all - being stubborn.

https://www.corison.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

If you give your time to volunteering for trade organizations like the Grape Growers or Vintners in your area, are you guaranteed to sell your winery? Karen Cakebread and Carol Collison talk about the professional benefits of this type of philanthropic work. Karen tells the story of how, after many years of networking, she sold her Ziata wine brand to Trinchero Family Estates after a casual conversation at the Grape Growers fundraiser: Stomp.

https://www.harveststomp.com/

https://www.napagrowers.org/#gsc.tab=0

https://www.farmworkerfoundation.org/

https://www.ziatawines.com/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

As a wine and grape broker, Steve Fredricks, President of Turrentine Brokerage, has been at the center of the grape and wine supply chain for over thirty years. In this interview Carol and Steve discuss the dynamics of the wine supply cycle. On the current weak wine and grape market Steve says, “We’re farther along than people may feel but we still have a ways to go.” Listen to this conversation and learn a few things about how grape and wine brokers - who have comprehensive information on the market - serve the industry, and how these service providers help winery owners optimize their wine and grape supply. At the end of the conversation Steve lays out some keys to success which regular listeners to this podcast will recognize.

https://www.turrentinebrokerage.com/

https://www.turrentinebrokerage.com/wine-wheel/

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran

Host Carol Collison reached out to Megan Bell - owner of the winery Margins - after reading a profile in the San Francisco Chronicle describing her difficult year to tell the story of the sales challenges the industry has faced in the past 12 months. Carol and Megan talk about how she has bootstrapped the financing of the business she founded, from friends and family, crowd funding, working two jobs, stretching vendor payables, and traditional bank loans. A “millennial” who started her winery at the age of 25, the conversation turns to the questions of what millennials want from the wine industry, and other interesting ideas for starting a wine business, including her recommendation for obtaining free advice from Small Business Development Centers.

Mentioned in this episode:

https://www.marginswine.com/

https://www.sba.gov/local-assistance/resource-partners/small-business-development-centers-sbdc

Questions? Comments? smallfortunepodcast@gmail.com

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran