You may have heard that content is King.
And, if you want your website to do well in the search engines, you need to be creating regular content (usually blog posts).
But that's not the whole picture.
When you’ve created a new content item you need to be sharing it out on your own social media.
If the sharing brings traffic back to your website, then it will give Google a good indicator that this content item is popular.
And as a result, because of the additional traffic, you get additional points in the search rankings.
So, don't just create content; share it.
And then share it some more.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

We're often asked "how frequently should you send out marketing emails" and there's no really simple answer. The main factors in marketing email frequency are: ~ Your business type ~ Your customer type If you sell to consumers then you'll probably get away with sending out emails quite often, maybe even daily. If you sell to businesses then you need to be more careful since stuffing your contacts'' inboxes will likely mean unsubscribes or spam labels. The key thing is to be informative and engaging with your emails. If you're providing value then most folks won't mind getting your marketing emails on a frequent basis. You also have to consider how much time you're able to dedicate to this. If you're self-employed you'll not likely have time for daily emails. So you'll need to give your email marketing strategy a bit more thought. However frequently you send out marketing emails, just be consistent. Commit to a regular schedule.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

I heard a saying that "Life happens when you're planning on doing something else!"

And when you're self-employed it can have a huge impact on your ability to get stuff done.

The challenge for many people is to avoid giving yourself a hard time when your business activity is derailed by life.

So, a few things to bear in mind are:

• Accept that "stuff happens" and that it happens to everyone
• Look for the opportunity to get something done, even if it's small
• Do your best to make the best of your situation
• Talk to someone if your mindset is going down a dark path

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

Gary Foster (https://www.linkedin.com/in/thegaryfoster/) is a Sales Hypnotist, sales trainer and salesman.

In this interview he shares his thoughts on:

• Copying successful salespeople
• Making your sales pitch more comfortable and formal
• How to be a helpful salesperson
• Serving to sell
• Using language to increase sales
• Making selling fun

LET'S CONNECT:

Web: smashingselfemployment.com

YouTube: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

In this interview with Daria Williamson (www.dariawilliamson.com) you'll learn how to work on your strengths and delegate out the things you don't enjoy and don't leave you energised.

As self-employment people we end up doing a lot of stuff we don't enjoy (such as book-keeping) and these tasks often get left until the last minute, which causes stress.

Or we won't even start things because they simply don't excite us and don't give us energy.

Another thing is that we reluctantly do the boring stuff that goes with being self-employed. For example; not everyone is excited by marketing, so it often gets left or isn't done with real enthusiasm.

So, listen to Daria's insights and start working to maximise your strengths and love the work you do.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

Our mind and body regularly need time to recover and refresh from the working week. And a weekly day off is the ideal way to do it. However, when you're self-employed (especially working from home), it can be very difficult to disconnect yourself from your work. The constant input from mobile devices doesn't help. So, here are some pointers on making sure you take at least one day off each week. It'll help.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

You can save yourself a tonne of time and money if you follow these steps to make sure you start a marketing campaign the right way.

1. Make sure you understand your target audience and how you're aiming to help them
2. Test and measure performance on a very regular basis
3. Run split tests, if you can
4. Start small and scale up if (or when) it proves to be profitable

The aim is to make sure that every campaign provides a profitable return on investment as quickly as possible.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.

Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.

No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!

Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠

These days websites are all about content.

Decent content gives you a better chance of outranking your competitors in the search engines.

And the best way to do this is to write regular blog posts.

The challenge is that blogging takes time.

So, in this episode we share a few ideas on how to create blog posts in less time.

LET'S CONNECT:

Web: smashingselfemployment.com

Insta: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL

This episode is sponsored by Social Media Me.

Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.

No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!

Find out more here: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3uFjH8k⁠⁠⁠⁠⁠