Patagonia is a global brand known not only for their leading outdoor fashion lines, but also for their focus on authenticity when connecting with their customers.

Lauren Henshaw, Community & Digital Impact Manager at Patagonia, has been overseeing their social media in Europe and has had huge success in building environmental activism and outdoor communities through socials.

Lauren chats to us about how to build a pathway to action through social channels, how to define engagement across platforms, and how to earn the trust of your audience by building safe communities to interact with.

“Sticking to your brand identity, sticking to that brand message is your secret sauce. It’s the only thing that’s gonna drive loyalty”

Pujah Shah from Architectural Digest has one of the most exciting jobs in social media. As Global Director for Audience Development, it’s her role to help showcase the world’s most beautiful designs for people to admire and be inspired by, all whilst building their online presence and profile. Architectural Digest released their first publication in 1920, so naturally conversation centred around preserving the brand legacy and signature but in today’s fast paced way of life. Listen to learn more about recognising how different geographic audiences have different appetites for content, tricks to showcasing beautiful spaces on small phone screens and listen to Pujah talk about measuring engagement for success.

“I believe in a world where the social network mimics your personal network, and when you’re a little bit depleted, you can just go and interact like in real life”.

Ramzi Rizk is someone who is sitting at the intersection of technology, psychology and human connection. He is an angel investor, advisor, mentor and founder of multiple businesses. Ramzi’s latest venture is Dunbar. This is a professional networking platform which allows its users to share contacts to help others build relationships, meet goals or achieve career success.

Listen to learn more about Ramzi’s journey and how to build successful meaningful connections in today's social media landscape.