Patagonia is a global brand known not only for their leading outdoor fashion lines, but also for their focus on authenticity when connecting with their customers.

Lauren Henshaw, Community & Digital Impact Manager at Patagonia, has been overseeing their social media in Europe and has had huge success in building environmental activism and outdoor communities through socials.

Lauren chats to us about how to build a pathway to action through social channels, how to define engagement across platforms, and how to earn the trust of your audience by building safe communities to interact with.

“Sticking to your brand identity, sticking to that brand message is your secret sauce. It’s the only thing that’s gonna drive loyalty”

Pujah Shah from Architectural Digest has one of the most exciting jobs in social media. As Global Director for Audience Development, it’s her role to help showcase the world’s most beautiful designs for people to admire and be inspired by, all whilst building their online presence and profile. Architectural Digest released their first publication in 1920, so naturally conversation centred around preserving the brand legacy and signature but in today’s fast paced way of life. Listen to learn more about recognising how different geographic audiences have different appetites for content, tricks to showcasing beautiful spaces on small phone screens and listen to Pujah talk about measuring engagement for success.

“I believe in a world where the social network mimics your personal network, and when you’re a little bit depleted, you can just go and interact like in real life”.

Ramzi Rizk is someone who is sitting at the intersection of technology, psychology and human connection. He is an angel investor, advisor, mentor and founder of multiple businesses. Ramzi’s latest venture is Dunbar. This is a professional networking platform which allows its users to share contacts to help others build relationships, meet goals or achieve career success.

Listen to learn more about Ramzi’s journey and how to build successful meaningful connections in today's social media landscape.

In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims as the 'king of social,' helped Gymshark grow its following from 1.5 million to 20 million in just seven years.

Now, as founder for his own social media agency Butterly 3ffect, he shares his insights on creating engaging content, leveraging market trends, and thriving in today's social media landscape.

Join us to learn from his journey and discover how to stand out in the crowded digital space.

The race to see who will make it to number one in the UK Christmas charts has always been a hotly contested battle. But by 2009, Simon Cowell’s X Factor winners were the dominant force, with four consecutive wins under their belt.

Enter Jon Morter, a social media hellraiser who was out to cause chaos in the charts. Using every social media trick in the book, Jon inspired a movement which toppled the X Factor from its number one spot and catapulted a 1992 Rage Against the Machine single right to the top. Since then, Jon has used the power of social media to achieve more chart success, campaign against the closure of BBC Radio 6 station and influence polls for a popular fast food outlet.

In this episode, Jon reveals his secrets behind using social media to influence popular opinion, how his campaigns have got the attention of Foo Fighters front-man Dave Grohl, and his advice on whether brands should be taking more social media risks to achieve content success.

When it comes to going viral on social media, the introduction of TikTok changed the landscape for how creators produce content, and how we consume it en masse. Nowhere is this more clear than with Garron Noone, an Irish star who went from starting 2023 with a few thousand subscribers on the platform to having his videos regularly reach millions of followers weekly. His unique brand of Irish comedy has captured the hearts of fans all over the world, and his relatable content always has viewers in stitches.

We chatted to Garron about how his unintentional rise to fame came about, his opinion on whether you need to have great video editing skills in order to be a content creator, and the top secrets behind keeping viewers engaged with your social media content as an influencer.

With over 10 million followers across their social platforms, Boiler Room has been dominating the online music scene since their inception in 2010. Their promotion of sets from underground dance artists via live streams has highlighted some of the finest acts in techno, jazz and hip hop from across the globe. Boiler Room’s social strategy has created a new way for audiences to connect with music from around the world from the comfort of their own homes.

Kicking off Season 3 is Fabiana Pacini, Senior Global Marketing Manager at Boiler Room. We discuss how the company has used social to expand internationally, how the strategy of the company has changed since Covid, and what really happened during THAT viral Fred Again moment.

The internet is buzzing with social media success stories, and we’re back for another season of Social Creatures.

We’ll be exploring the secrets behind some of today's biggest social media wins, as well as uncovering some of the key successes behind the rise in influencer popularity.

This season, we’ll be talking to all sorts of people, whether it’s about going viral, driving business results, influencing public opinion, and even setting up a social media platform from scratch.

You'll hear exclusive interviews, actionable tips, and behind-the-scenes insights that will help you navigate the ever-evolving social media landscape.

So, buckle up, social media enthusiasts! Join our host, Cat Anderson, as we dive into Season 3 of Social Creatures, a podcast from Sprout Social.

Subscribe now wherever you get your podcasts, and get ready to become a master of social media!