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In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking analytics, and having patience in the process of organic growth.

Takeaways

• Organic followers are genuinely interested in your content and brand, and are more likely to engage and become customers.
• Authenticity is key in building a community on Instagram. Share your story, values, and personality. Tailor your content to meet the needs of your audience by understanding their interests and problems.
• Consistency in posting is important to be seen by the Instagram algorithm and to build trust with your followers.
• Use relevant hashtags and engage with your audience regularly to increase visibility and connection. Collaborate with other brands or influencers to reach new audiences and create co-branded content.
• Track your analytics to understand what's working and adjust your strategy accordingly. Organic growth takes time and effort, so be patient and stay consistent in your efforts.

00:00 Introduction and Importance of Organic Growth
01:47 The Power of Authenticity and Building a Community
04:10 Consistency and the Use of Hashtags
06:03 Engagement and Collaboration for Growth
10:34 Tracking Analytics for Insights
11:58 The Importance of Patience in Organic Growth

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JOIN THE SOCIALLY SAVVY CIRCLE

In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thriving Facebook group, including defining its purpose, creating engaging content, setting clear rules, and being an active participant. She also announces the launch of a Facebook community called the Socially Savvy Circle.

Takeaways

• Facebook groups are a powerful tool for building a loyal community and generating leads for your business.
• Groups create a sense of belonging and allow your audience to interact with each other, fostering brand loyalty.
• Facebook groups provide a space for direct engagement with your audience, allowing you to answer questions, gather feedback, and build relationships.
• The conversations happening in your group can provide valuable insights into your audience's preferences and needs.
• To build a thriving Facebook group, define its purpose, create engaging content, set clear rules, and be an active participant.
• The Socially Savvy Circle is a new Facebook community for social media professionals and entrepreneurs to connect, learn, and grow together.

00:00 The Power of Facebook Groups
03:41 Creating a Sense of Community
04:10 Gaining Valuable Insights
06:47 Tips for Building a Thriving Facebook Group

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In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing on meaningful engagement. The secret sauce to social media success is authenticity, as people are more likely to connect and trust brands that are genuine.

Takeaways

• Mistake #1: Content chaos - Posting sporadically without a plan leads to inconsistency and a lack of strategy, which turns off the audience.
• Mistake #2: 'Me, me, me' message and mess - Constantly self-promoting without providing value to the audience leads to disengagement.
• Mistake #3: Vanity metrics vortex - Focusing solely on likes, comments, and followers doesn't provide the whole picture of audience engagement.
• The secret sauce to social media success is authenticity, as it builds trust and connection with the audience.

00:00 Introduction: The Secret Sauce to Social Media Success
01:51 Mistake #1: Content Chaos
04:10 Mistake #2: 'Me, Me, Me' Message and Mess
05:12 Mistake #3: Vanity Metrics Vortex
06:38 The Power of Authenticity
09:05 Free Challenge: Turning Mistakes into Moneymakers

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In this episode, Michelle Thames discusses the benefits of starting a podcast and shares her secrets to podcasting success. She emphasizes the importance of positioning yourself as an expert, building trust and credibility, and growing your audience organically. Michelle also highlights the value of podcasting for content creation and networking. She then explains her lazy approach to podcasting, which focuses on having a laser-focused niche, consistency, value-packed episodes, and building a community. Finally, Michelle offers her Amplify Your Voice service to help aspiring podcasters create a podcast that reflects their expertise.

Takeaways

• Starting a podcast can position you as an expert and help you build trust and credibility.
• Podcasting allows for organic growth and attracts your ideal clients.
• Each podcast episode can be repurposed into various forms of content.
• Podcasting opens doors to collaborations and connections with industry leaders.
• A lazy approach to podcasting involves having a laser-focused niche, consistency, value-packed episodes, and community-building.

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Are you tired of chasing followers and wondering why your brand isn't popping? In this episode, your girl Michelle Thames is spilling the tea on why follower count is overrated and how to build a community that will ride for your brand till the wheels fall off! We're talking about the myth of follower count, the power of community, and practical tips for building a tribe that loves your brand as much as you do. Get ready to ditch the vanity metrics and build real relationships with your audience.

Key Takeaways:

• The Follower Count Myth: Michelle explains why follower count isn't the only measure of success and shares stories of brands that thrive with smaller, more engaged communities.
• The Power of Community: Michelle dives into the many benefits of a loyal community, including increased engagement, sales, and brand advocacy.
• Building Your Tribe: Michelle shares actionable tips on fostering a strong community, emphasizing authenticity, engagement, and creating a sense of belonging.
• Beyond Transactions: Michelle discusses how to build relationships with your audience that go beyond simply buying and selling, creating a shared experience that makes them feel like part of something special.

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In this episode, Michelle Thames discusses the power of evergreen content and its benefits for content creators, influencers, and entrepreneurs. Evergreen content is content that remains relevant and useful to new and returning visitors, regardless of the current news cycle or season. Michelle explains that evergreen content can drive sustained traffic to your site, boost your SEO, and help you establish yourself as an authority in your field. She emphasizes the importance of focusing on core issues, creating quality content, and regularly updating your evergreen content. Michelle also shares how she has used evergreen content on her blog and podcast to attract new leads continuously.

Takeaways

• Evergreen content remains relevant and useful to new and returning visitors, regardless of the current news cycle or season.
• Creating evergreen content can drive sustained traffic to your site and boost your SEO.
• Quality over quantity is important when creating evergreen content.
• Regularly updating your evergreen content keeps it fresh and relevant.
• Evergreen content can be created on various platforms, such as blogs, podcasts, and social media.

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Chapters

00:00 Introduction to Evergreen Content
02:20 Benefits of Evergreen Content
07:59 Creating and Updating Evergreen Content
09:19 Using Evergreen Content to Attract Leads
10:59 Playing the Long Game with Evergreen Content

In this episode, Michelle Thames shares tactics to increase visibility on Instagram through Instagram Reels. She emphasizes the power of Instagram Reels in reaching a broader audience and engaging with users. Michelle discusses the importance of using trending audio and having an engaging start to your reel. She also highlights the value of offering valuable content in each second of the reel and maintaining consistency in posting. Michelle shares her own success with Instagram Reels and encourages listeners to interact with other people's content and analyze their analytics. She concludes by offering 35 Instagram content ideas to help boost visibility.

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In this episode, Michelle Thames discusses a game-changing strategy for planning and organizing content. She emphasizes the importance of being intentional with content and aligning it with business goals. Michelle introduces AI tools like ChatGPT and Canva that can streamline the content creation process. She then outlines a one-hour content planning strategy that involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points. Michelle also offers a free content planner in Google Docs to help with content creation. The episode concludes with tips on implementing the content plan and making content creation more enjoyable.

Takeaways

• Planning content in advance allows for intentional and consistent messaging aligned with business goals.
• AI tools like ChatGPT can help generate content ideas and outlines, reducing decision fatigue and saving time.
• Canva's content planner feature is useful for mapping out and visualizing content.
• The one-hour content planning strategy involves setting clear goals, brainstorming topics, organizing them on a content calendar, and outlining key points.
• Implementing the content plan requires scheduling creation days and using scheduling tools like Canva.
• Regular posting and quality content crafted to engage and convert can enhance audience trust and engagement.
• Using a content planner can save time, increase consistency, and make content creation more enjoyable.

00:00 Introduction to Game-Changing Content Planning
02:23 Streamlining Content Creation with AI Tools and Canva
05:43 The One-Hour Content Planning Strategy
07:23 Implementing the Content Plan for Success
08:23 Transforming Content Creation with a Free Content Planner
11:43 Making Content Creation Strategic, Less Stressful, and Fun

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