If you’ve ever wondered why your YouTube channel seems stuck (fewer views, flat growth, confused analytics), you’re not alone. In this episode, Jerry Potter joins us to break down what’s actually changed inside YouTube’s ecosystem in 2025 and why creators who “used to do everything right” are now struggling. Jerry has grown multiple successful channels and now teaches business owners how to build a thriving YouTube presence in just 90 minutes a week, without burnout.

Jerry explains the shift from keyword-based discovery to AI-driven understanding. YouTube is no longer relying on tags and titles alone; it can interpret the transcript, visuals, tone, and even emotional cues inside your video. That means creators who post too many unrelated topics send mixed signals, confusing the algorithm and limiting reach. Jerry introduces the “Magnetic Eight,” a strategy where you publish eight tightly focused videos in a row to retrain YouTube on exactly who your ideal viewer is.

We also unpack relevance, high-retention editing frameworks, and how creators can move faster by separating decisions from actions in their workflow. Jerry shares practical guidance on thumbnails, titles, and emotional connection, showing that creators don’t need fancier edits, just clarity and consistency. Whether you’re rebuilding a stalled channel or launching fresh in 2025, this episode offers a roadmap for regaining momentum and getting your videos recommended again.

• YouTube now understands your content holistically, not through keywords. The platform reads your transcript, your visuals, your delivery, and the emotional tone of your video to decide who it’s for and whether to recommend it.
• Mixed topics confuse the algorithm. If you talk to different audiences on the same channel, YouTube doesn’t know who to show your videos to, which slows growth dramatically.
• The “Magnetic Eight” can reset your channel. Publishing eight videos in a row around one hyper-specific topic signals to YouTube exactly who your ideal viewer is.
• Relevance beats everything else. A great thumbnail and title won’t save a video that doesn’t match the audience YouTube thinks you’re serving.
• Editing for retention matters more than fancy production. Viewers stay when the content feels clear and purposeful, not when it’s over-edited.
• Separate decisions from actions. Jerry’s system helps creators move faster by batching planning and recording, instead of trying to do everything at once.
• Your audience wants a guide, not a performer. Show up to serve a specific viewer with a specific problem, and YouTube will reward you.

Jerry's YouTube Channel: youtube.com/@mrjerrypotter

Grow your channel in 90 minutes a week: www.yt90roadmap.com

Jerry's Website: donebylunch.co

Creator Camp (but in the UK!!): tubefest.co.uk/creator-camp

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode...

If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that’s supposed to magically “go viral.”

We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you’re scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out.

Whether you’re thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call.

• A focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose.
• Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective.
• Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically.
• Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset.
• Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books.
• Marketing your show matters more than you think: If people don’t know your podcast exists, they can’t listen. Discovery happens because of strategy, not luck.
• The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout.

Katie Brinkley’s Website

• katiebrinkley.com
• Choose your own adventure: agency, podcast, newsletter, speaking, and more.

Katie's Podcasts

• youtube.com/@rockymountainmarketingpodcast
• youtube.com/@MarketingTrendsNow

Katie’s Social Media Book: The Social Shift

• katiebrinkley.com/book
• Her signature framework, including the Four-Post Strategy discussed in this episode.

Katie’s Podcast Masterclass

• katiebrinkley.live/jeff
• Learn to build a podcast with strategy, clarity, and a plan to grow your business.

The Unsinkable Conor Brown

• vacationkingdoms.com

If you’ve ever felt like podcasting is equal parts joy and chaos, you’re in good company. In this episode, I sit down with Darrell Darnell, the founder of Pro Podcast Solutions, to talk about what it actually takes to build a show that lasts. Darrell’s been producing podcasts since the early days, and he’s seen just about every possible mistake, burnout cycle, and “why am I doing this?” moment creators run into.

What I love about Darrell is that he’s built his entire career around making podcasting sustainable, not stressful. From fan-driven shows like Fringe and Stranger Things to deeply personal storytelling with Stuff I Learned Yesterday, he’s developed systems that keep creators focused, consistent, and connected to their audience without running themselves into the ground.

We get into the heart of it all: community, pillars, workflow, and why quality matters more than perfection. Whether you’re brand new or you’ve been at this for years, this conversation is a reminder that podcasting doesn’t have to take over your life. It really can be something you enjoy week after week… as long as you approach it with the right mindset and a solid foundation.

• Consistency always wins. Your publishing rhythm trains your audience. Stick to a schedule they can rely on.
• Community keeps podcasts alive. Darrell built long-lasting shows by treating listeners like real people, not download numbers.
• Content pillars prevent burnout. Defining 3–4 themes gives you endless episode ideas and simplifies planning.
• You don’t need a “perfect” launch. Disneyland had a disastrous opening day and turned out fine. Same idea here.
• Let your audience guide your format. Episode length, structure, and segment ideas become obvious when you actually ask (and watch your analytics).
• Fan-based shows live and die with the source material. If you’re podcasting about a TV series or franchise, expect to shift gears when the show ends.
• Your unique angle matters. Darrell’s early success came from having a dedicated science expert on a sci-fi podcast—find the thing that sets you apart.
• Your purpose powers longevity. When things get tough, the “why” behind your show is what keeps you going.
• Great production doesn’t have to be complicated. A few smart tools can elevate your audio without requiring hours of editing.

• Pro Podcast Solutions – Foundation Toolkit: https://propodcastsolutions.com/creator (Darrell’s free planning guide + spreadsheet he mentioned during the episode)
• Pro Podcast Solutions: https://propodcastsolutions.com
• Darrell’s Podcasts on Golden Spiral Media: https://goldenspiralmedia.com (It's a great time to binge The Stranger Things Podcast before season 5 comes out!)

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