If you’ve noticed your content isn’t getting found the way it used to, you’re not imagining things. Search is changing fast, and AI is right in the middle of it. This week, I’m joined by my friend Rich Brooks, digital marketing veteran, agency owner, and host of the Agents of Change podcast, to break down what’s actually happening behind the scenes with search and what creators need to do next.

We talk about why informational SEO is taking a hit, how AI overviews and answer engines are changing traffic patterns, and why fewer visits doesn’t automatically mean worse results. Rich explains the shift toward higher-intent traffic, branded search, and why trust, authority, and clarity matter more than chasing rankings.

This episode is all about adjusting expectations and strategies without panicking. From optimizing service pages to thinking differently about PR, branding, and video content, Rich shares practical guidance to help creators and businesses stay visible, credible, and relevant in an AI-driven world.

• Informational SEO is losing ground: AI summaries often answer top-of-funnel questions before anyone clicks a website.
• Fewer visits can mean better leads: Traffic may drop, but intent is getting sharper, especially for service-based businesses.
• Optimize bottom-of-funnel pages first: Service and sales pages matter more than ever for conversions.
• Branded search is becoming critical: When people search for you by name, AI and search engines take notice.
• External citations matter: AI tools look at trusted directories, media outlets, and third-party sources to decide who to recommend.
• Consistency builds entity trust: Saying the same thing about your brand across your site, directories, and profiles helps AI understand who you are.
• Video and podcasting still matter: Showing up as a real human builds trust and authority AI can’t fake.
• Answer real questions clearly: FAQs, structured content, and clear explanations help both humans and AI understand your expertise.

• Connect with Rich Brooks on LinkedIn
• Agents of Change Podcast: www.theagentsofchange.com/podcasts
• Flight New Media: www.takeflight.com

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If you’ve ever wondered why your YouTube channel seems stuck (fewer views, flat growth, confused analytics), you’re not alone. In this episode, Jerry Potter joins us to break down what’s actually changed inside YouTube’s ecosystem in 2025 and why creators who “used to do everything right” are now struggling. Jerry has grown multiple successful channels and now teaches business owners how to build a thriving YouTube presence in just 90 minutes a week, without burnout.

Jerry explains the shift from keyword-based discovery to AI-driven understanding. YouTube is no longer relying on tags and titles alone; it can interpret the transcript, visuals, tone, and even emotional cues inside your video. That means creators who post too many unrelated topics send mixed signals, confusing the algorithm and limiting reach. Jerry introduces the “Magnetic Eight,” a strategy where you publish eight tightly focused videos in a row to retrain YouTube on exactly who your ideal viewer is.

We also unpack relevance, high-retention editing frameworks, and how creators can move faster by separating decisions from actions in their workflow. Jerry shares practical guidance on thumbnails, titles, and emotional connection, showing that creators don’t need fancier edits, just clarity and consistency. Whether you’re rebuilding a stalled channel or launching fresh in 2025, this episode offers a roadmap for regaining momentum and getting your videos recommended again.

• YouTube now understands your content holistically, not through keywords. The platform reads your transcript, your visuals, your delivery, and the emotional tone of your video to decide who it’s for and whether to recommend it.
• Mixed topics confuse the algorithm. If you talk to different audiences on the same channel, YouTube doesn’t know who to show your videos to, which slows growth dramatically.
• The “Magnetic Eight” can reset your channel. Publishing eight videos in a row around one hyper-specific topic signals to YouTube exactly who your ideal viewer is.
• Relevance beats everything else. A great thumbnail and title won’t save a video that doesn’t match the audience YouTube thinks you’re serving.
• Editing for retention matters more than fancy production. Viewers stay when the content feels clear and purposeful, not when it’s over-edited.
• Separate decisions from actions. Jerry’s system helps creators move faster by batching planning and recording, instead of trying to do everything at once.
• Your audience wants a guide, not a performer. Show up to serve a specific viewer with a specific problem, and YouTube will reward you.

Jerry's YouTube Channel: youtube.com/@mrjerrypotter

Grow your channel in 90 minutes a week: www.yt90roadmap.com

Jerry's Website: donebylunch.co

Creator Camp (but in the UK!!): tubefest.co.uk/creator-camp

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If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that’s supposed to magically “go viral.”

We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you’re scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out.

Whether you’re thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call.

• A focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose.
• Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective.
• Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically.
• Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset.
• Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books.
• Marketing your show matters more than you think: If people don’t know your podcast exists, they can’t listen. Discovery happens because of strategy, not luck.
• The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout.

Katie Brinkley’s Website

• katiebrinkley.com
• Choose your own adventure: agency, podcast, newsletter, speaking, and more.

Katie's Podcasts

• youtube.com/@rockymountainmarketingpodcast
• youtube.com/@MarketingTrendsNow

Katie’s Social Media Book: The Social Shift

• katiebrinkley.com/book
• Her signature framework, including the Four-Post Strategy discussed in this episode.

Katie’s Podcast Masterclass

• katiebrinkley.live/jeff
• Learn to build a podcast with strategy, clarity, and a plan to grow your business.

The Unsinkable Conor Brown

• vacationkingdoms.com